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We're all in the Experience Business · Business Brain – The Entrepreneurs’ Podcast

• 0:00
  Dave Hamilton: Business Brain, episode 758 for Wednesday, June 3rd, National Tailor's Day, 2026.
• 0:08
  Shannon Jean: Welcome back to a tailor. Who's going to a tailor?
• 0:14
  Dave Hamilton: You know what? Let's talk about this.
• 0:16
  Shannon Jean: Yeah, I mean, it's crazy.
• 0:17
  Dave Hamilton: I have a question. I have something to say about this.
• 0:20
  Shannon Jean: Okay, okay. I mean, I get it when you have to get a tux or whatever,
• 0:23
  Shannon Jean: some special event, and you need to buy a suit.
• 0:25
  Shannon Jean: But I started my first business so I'd never have to wear a suit.
• 0:36
  Dave Hamilton: Greetings, folks, and welcome to Business Brain, the show by,
• 0:38
  Dave Hamilton: for, and about entrepreneurs where we dissect a topic or three so that we can
• 0:44
  Dave Hamilton: continue to level up our charmed lives.
• 0:48
  Dave Hamilton: Our sponsors for this episode include oneskin.co slash brain,
• 0:52
  Dave Hamilton: where you can get 15% off of oneskin and all other products with the code brain.
• 0:57
  Dave Hamilton: And also bitdefender.com slash brain, where you can save 30% on Bitdefender
• 1:02
  Dave Hamilton: Ultimate Small Business Security. We'll talk about both of those in a little bit.
• 1:05
  Dave Hamilton: For now, here in the New Hampshire seacoast, I'm Dave Hamilton.
• 1:09
  Shannon Jean: Oh, that's a new one. I like that. Here in sunny, beautiful Northern California, I'm Shannon Jean.
• 1:13
  Shannon Jean: Hey, that one skin stuff is pretty amazing, I have to tell you.
• 1:17
  Dave Hamilton: I know.
• 1:17
  Shannon Jean: I've been using that, and my wife was like, you know, you need some eye cream.
• 1:21
  Dave Hamilton: Well, I did an experiment with that. I'll share in a little bit.
• 1:25
  Dave Hamilton: Yeah, it's cool. Yeah, I've got something to share.
• 1:27
  Shannon Jean: It's pretty impressive.
• 1:28
  Dave Hamilton: It is pretty impressive. I love it, yeah. But let's talk about,
• 1:31
  Dave Hamilton: let's talk about Taylor's because I, I like, I, when I realized it was national
• 1:37
  Dave Hamilton: Taylor's day, I put it on the list for a reason.
• 1:38
  Dave Hamilton: Cause I was like, I bet, I bet we're both like thinking the same thing. Who goes to a Taylor?
• 1:42
  Dave Hamilton: I was recently at a Taylor because my daughter's getting married and I'm,
• 1:47
  Dave Hamilton: I'm renting a tuxedo cause that's how it works.
• 1:52
  Dave Hamilton: Now, first of all, the whole tuxedo rental thing, like I really should have just bought a tuxedo. I.
• 1:59
  Shannon Jean: Think you probably yeah especially this day and age you can find the deals I think that's probably
• 2:05
  Dave Hamilton: True yeah I think I think I'm where would you wear it well I mean that's the
• 2:08
  Dave Hamilton: thing is like you know is my son gonna get married at some point probably right
• 2:13
  Dave Hamilton: so I mean it's a it's a hedge true because I think I paid like 250 bucks just
• 2:18
  Dave Hamilton: shy of 250 it was like 230 or something for a tux,
• 2:22
  Dave Hamilton: and and then like I think I could buy one for less than a thousand bucks,
• 2:27
  Dave Hamilton: like it would be fine and so you know i gotta wear it three times to make it
• 2:32
  Dave Hamilton: worth my while and will i have a gig where i need to wear a tux oh that's kind
• 2:37
  Dave Hamilton: of cool if so not only not only does does it pay for itself you can write it off you got that right.
• 2:43
  Shannon Jean: You need to plan that
• 2:44
  Dave Hamilton: Gig i do need to plan that gig yeah yeah but like
• 2:48
  Dave Hamilton: you know i think it's realistic that i
• 2:51
  Dave Hamilton: might need to wear a tuxedo three more times in
• 2:54
  Dave Hamilton: my life from this point onward and so i really should
• 2:57
  Dave Hamilton: have bought one but uh i didn't because it's just was how things went you know
• 3:01
  Dave Hamilton: yeah but i but yeah the whole concept of tailors like talk about a business
• 3:07
  Dave Hamilton: that is like i think it's it's got to be on its way out or at least evolving like how.
• 3:16
  Shannon Jean: Many tailors are there in your town
• 3:18
  Dave Hamilton: None I don't know where I would go. Yeah, exactly.
• 3:23
  Shannon Jean: We did find when my wife needed some stuff done. Yeah, it is interesting.
• 3:34
  Dave Hamilton: Cobblers, too, right?
• 3:36
  Shannon Jean: Cobblers, too.
• 3:36
  Dave Hamilton: Cobblers, too. Do you get a pair of shoes fixed or do you just buy a new pair of shoes?
• 3:40
  Dave Hamilton: You buy a new pair of shoes. The cost of human labor right now in this country.
• 3:45
  Dave Hamilton: If I could send it off to somewhere else where labor is cheaper and all that stuff.
• 3:49
  Dave Hamilton: But now i'm paying shipping and like all this stuff it's not going to actually
• 3:51
  Dave Hamilton: be worth it in the end but here i mean somebody's got to get you know to have
• 3:57
  Dave Hamilton: a storefront and like all of that stuff they've got to charge you you know a
• 4:02
  Dave Hamilton: minimum of 100 bucks an hour i would think yeah yeah.
• 4:05
  Shannon Jean: But it is interesting with like gary v made this comment i think i've said it here before uh he
• 4:13
  Shannon Jean: in the age where we're going to be living like the Jetsons.
• 4:17
  Shannon Jean: Yeah. You wanna be like the Flintstones and create something that has connection
• 4:22
  Shannon Jean: and, you know, this kind of thing.
• 4:24
  Shannon Jean: And it reminds me of, there's a lot of barbershops now that are kind of retro
• 4:31
  Shannon Jean: barbershop where you go in, it's old school.
• 4:34
  Shannon Jean: You can get a beer, you hang out, do your thing. And they're trying to,
• 4:38
  Shannon Jean: you know, have this great experience. I go to one that's really good.
• 4:41
  Dave Hamilton: It's the experience. That's what we were paying for is experiences. Yeah.
• 4:45
  Shannon Jean: So maybe the tailor thing has to be, hey, like, I don't like buying clothes at all.
• 4:54
  Shannon Jean: And it would be interesting to have that, hey, you pick out,
• 4:58
  Shannon Jean: I don't know, there's our companies doing this, right?
• 5:00
  Shannon Jean: Where they'll help you with your clothing and all that kind of stuff.
• 5:02
  Dave Hamilton: Yeah, but a lot of that now is being done. You take a picture of yourself with
• 5:06
  Dave Hamilton: your phone and then it puts the clothes on you.
• 5:09
  Dave Hamilton: And it, like, I've used some of those. They work great. Yeah.
• 5:12
  Shannon Jean: Yeah, it does work great. It is interesting. And the free return stuff where
• 5:16
  Shannon Jean: you can buy stuff at Amazon, Amazon wardrobe or whatever they call it. Yeah.
• 5:19
  Shannon Jean: Where you can buy like five or you get like five pairs of shoes and you send
• 5:22
  Shannon Jean: back whatever you don't want.
• 5:23
  Dave Hamilton: Yeah, or whatever. Yeah, however many you don't want. Yeah, exactly. Yeah.
• 5:29
  Dave Hamilton: It's interesting seeing these businesses that just don't quite have a place.
• 5:40
  Dave Hamilton: Well, yeah.
• 5:42
  Shannon Jean: I'll tell you, it's kind of an interesting correlation. So I grew up in this
• 5:46
  Shannon Jean: town called Walnut Creek, which has grown like insane, right?
• 5:50
  Shannon Jean: There's Tiffany's and an Apple store. It was nothing when I used to ride my
• 5:54
  Shannon Jean: bike downtown as a kid, you know, that kind of stuff.
• 5:57
  Shannon Jean: And one day I used to get my haircut at this barber that was right downtown.
• 6:02
  Shannon Jean: And I struck up a conversation with this guy.
• 6:05
  Shannon Jean: He kind of became a friend. We talked a lot. I did a deal when I was in the
• 6:08
  Shannon Jean: TV business. I traded him some TVs for like a year's worth of haircuts.
• 6:12
  Shannon Jean: We did a barter thing and we got to talking.
• 6:15
  Shannon Jean: I was like, Alan, how do you afford to be like, he's literally a block from Tiffany's.
• 6:21
  Shannon Jean: But there's a lot of these small little places downtown. town.
• 6:25
  Shannon Jean: And he said something that really shocked me. He said, oh, the city pays half my rent.
• 6:30
  Dave Hamilton: Oh, what? Oh, to keep the charm or whatever. Yes. It's part of the charm, the small town.
• 6:37
  Shannon Jean: Yes. And I was like, holy smokes.
• 6:41
  Shannon Jean: That makes total sense because this one section of downtown is still full of
• 6:48
  Shannon Jean: small, I think there might be a cobbler.
• 6:51
  Shannon Jean: There's a couple, there's like a family jewelry store.
• 6:55
  Shannon Jean: There is this bar shop. There's some little clothing stores.
• 6:59
  Shannon Jean: And I'm like, how do you guys
• 7:00
  Dave Hamilton: Make any money? They didn't name the store the family jewels, did they?
• 7:02
  Shannon Jean: No, that would be good,
• 7:04
  Dave Hamilton: Though.
• 7:04
  Shannon Jean: That's a good name. That's a missed opportunity.
• 7:05
  Dave Hamilton: It's a total missed opportunity.
• 7:07
  Shannon Jean: Missed opportunity. So that totally makes sense that the city is subsidizing
• 7:13
  Shannon Jean: to keep these lifestyle businesses open, which is pretty commendable.
• 7:20
  Dave Hamilton: It's fascinating. Well, I mean, and let's be very clear when the city does this,
• 7:25
  Dave Hamilton: that's you and me, right? We fund that.
• 7:28
  Shannon Jean: Using our tax dollars.
• 7:29
  Dave Hamilton: In this case, it's you because I don't live over there. But,
• 7:31
  Dave Hamilton: you know, like if you want, if that kind of small town charm is the kind of
• 7:38
  Dave Hamilton: thing that's important to you for your charmed life, which is a big picture,
• 7:42
  Dave Hamilton: then that's okay to pay for. Like, I'm not against this.
• 7:46
  Dave Hamilton: I kind of like, what an interesting.
• 7:49
  Dave Hamilton: Yeah, it's cool because... But it is good to know that, like...
• 7:52
  Dave Hamilton: You are subsidizing this. You're either subsidizing it by paying the cobbler,
• 7:57
  Dave Hamilton: you know, $250 an hour for their time, or you can pay them $75 an hour for their
• 8:02
  Dave Hamilton: time and then have the rest come out the back end. Yes. Either way.
• 8:06
  Shannon Jean: Whatever you like. And I don't think, every time I mention this to people, they're shocked.
• 8:10
  Shannon Jean: It's not like it's a known, maybe at some city council meeting,
• 8:15
  Dave Hamilton: They voted on it.
• 8:16
  Shannon Jean: I'm sure you'd know. Of course. But I thought that was okay.
• 8:20
  Shannon Jean: Okay, this is kind of cool because the other part of the downtown,
• 8:23
  Shannon Jean: which is developed into, there's an Apple store, Tiffany's, a bunch of big places.
• 8:28
  Shannon Jean: It's kind of soulless, right? Yeah.
• 8:31
  Shannon Jean: You're not going to go hang out and walk around. But downtown,
• 8:34
  Shannon Jean: a little further down, old downtown, lots of people walk up and down the street,
• 8:38
  Shannon Jean: tons of restaurants, ice cream places, all the stuff in its prime, prime real estate.
• 8:44
  Shannon Jean: And so I think they're like, okay, but let's protect this.
• 8:47
  Dave Hamilton: Yeah.
• 8:48
  Shannon Jean: Which is pretty cool for a small business owner.
• 8:50
  Dave Hamilton: Yeah. Well, I mean, you have to think about it from the standpoint of the townspeople, right?
• 8:55
  Dave Hamilton: I mean, it's a wonderful kind of serendipitous thing for the business owners,
• 9:01
  Dave Hamilton: but this is not about the business owners. They're not trying to save the small businesses.
• 9:07
  Dave Hamilton: No. You as a town are choosing.
• 9:09
  Shannon Jean: Experience.
• 9:10
  Dave Hamilton: Yes. And here we are again. I mean, where did this conversation start?
• 9:14
  Dave Hamilton: We said, really, all we pay for these days is experiences.
• 9:17
  Dave Hamilton: And that's what we've described. We're paying for experiences.
• 9:21
  Shannon Jean: Yeah. There's a couple of, like, one guy, Dave Chappelle, another guy who wrote all those...
• 9:28
  Shannon Jean: Diary of a Wimpy Kid series. They sold like 300 million copies.
• 9:33
  Shannon Jean: And Dave Chappelle's very wealthy from his shows can be comedy and all that stuff.
• 9:37
  Shannon Jean: Chappelle basically bought a town in Ohio.
• 9:41
  Shannon Jean: He owns all the, he's bought these buildings as the downtown has kind of become dilapidated.
• 9:48
  Shannon Jean: So he like, oh, well, let's build this and let's buy, I'll buy that building and we'll build a club.
• 9:53
  Shannon Jean: I'll buy this and we'll build this. So he's become the major owner of this city where he's at.
• 10:00
  Shannon Jean: And the Diary of a Wimpy Kid author, same thing. He's like, hey, I love this area.
• 10:06
  Shannon Jean: Let's buy, we need, I want to build a bookstore.
• 10:09
  Shannon Jean: And I want to be able to invite authors to come do book signings from the middle of nowhere.
• 10:13
  Shannon Jean: And I think he's invested, yeah, like tens of millions of dollars into buying
• 10:21
  Shannon Jean: up spots in these towns. So it's kind of cool to protect.
• 10:26
  Shannon Jean: If you want to protect it, you've got to come up with a way to do it or else
• 10:30
  Shannon Jean: it's just going to be strip malls and high-end stores,
• 10:33
  Dave Hamilton: Right? Right. I mean, it's an interesting – this is fascinating to me.
• 10:39
  Dave Hamilton: Like we live in a capitalist society, which means money is the currency.
• 10:49
  Dave Hamilton: Yes.
• 10:50
  Shannon Jean: Yes, it is.
• 10:52
  Dave Hamilton: And it's competitive.
• 10:54
  Shannon Jean: It's competitive.
• 10:55
  Dave Hamilton: Right.
• 10:55
  Shannon Jean: Best of business wins. Everybody else goes out of business.
• 10:58
  Dave Hamilton: Right. And it's survival of the fittest and all of that stuff.
• 11:01
  Dave Hamilton: But but what's interesting about this is we and again, it's,
• 11:07
  Dave Hamilton: you know, the the the sub the subsets of we that are that make up all our different
• 11:11
  Dave Hamilton: little towns, some subsets of we are deciding that.
• 11:18
  Dave Hamilton: The winners aren't necessarily, aren't always the businesses that make the most money.
• 11:26
  Dave Hamilton: Yeah. We are choosing winners as opposed to letting sort of the natural progression
• 11:31
  Dave Hamilton: of things choose winners.
• 11:33
  Dave Hamilton: Yeah. And I like, I mean, I love that we have the freedom to choose to do that.
• 11:39
  Dave Hamilton: Like, you know, it's not from everywhere.
• 11:41
  Shannon Jean: Go down, talk to your city. And like right above the barbershop I was talking
• 11:48
  Shannon Jean: about downtown, there's like a ballet studio for little kids.
• 11:51
  Shannon Jean: So that brings lots of parents downtown and they're there.
• 11:55
  Shannon Jean: And then I'm sure they go shop and there's like all kinds of interesting things.
• 12:00
  Shannon Jean: So it's pretty fascinating. But if you ever get a chance to walk downtown Walnut
• 12:03
  Shannon Jean: Creek, you'll get to see what I'm talking about.
• 12:05
  Shannon Jean: If you live in a town that has some kind of system like this,
• 12:09
  Shannon Jean: that's protecting those experiences, we'd love to hear from you.
• 12:12
  Shannon Jean: Maybe you have a business there. Feedback at businessbrain.show.
• 12:15
  Shannon Jean: Yeah. Let us know what you think of it.
• 12:17
  Dave Hamilton: Like he said, feedback at businessbrain.show. We've got other things to talk about.
• 12:21
  Dave Hamilton: I don't really know what they are because the agenda is all upside down now,
• 12:24
  Dave Hamilton: and I love that. It's good.
• 12:26
  Dave Hamilton: Me too. So I'm looking forward to finding out what it is we talk about after
• 12:30
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• 12:34
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  Dave Hamilton: Try it out. I think you're going to like it. I certainly do.
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  Dave Hamilton: And our thanks to OneSkin for sponsoring this episode.
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  Dave Hamilton: And every entrepreneur I know has a story, right? We all do.
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  Dave Hamilton: A client relationship they spent years building, a contract that finally came
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  Dave Hamilton: I think you're going to like it. And our thanks to Bitdefender for sponsoring this episode.
• 16:03
  Dave Hamilton: Shannon, we got an email. It came in.
• 16:07
  Dave Hamilton: I, you know, I'm going to say it. It came in while we were recording the episode.
• 16:12
  Dave Hamilton: That doesn't have to be true, but it sounds great.
• 16:15
  Dave Hamilton: We it's from listener Ian, and he had a couple of things to say.
• 16:21
  Dave Hamilton: One, I'll start with the well, last week we we screwed up.
• 16:29
  Dave Hamilton: We published the uh
• 16:33
  Dave Hamilton: many of you pointed this out to us in among the among you
• 16:36
  Dave Hamilton: uh that when you got wednesday's episode
• 16:39
  Dave Hamilton: you pressed play and you heard the friday i episode
• 16:42
  Dave Hamilton: yeah and and then when you went to play friday i you also got the friday i episode
• 16:47
  Dave Hamilton: ah well it because of the way some podcast clients work we we got an email from
• 16:54
  Dave Hamilton: from one of you very quickly on wednesday that this problem it happened. It was a screw up.
• 17:00
  Dave Hamilton: This one was on me. I put the same file name in for both.
• 17:04
  Dave Hamilton: So we published the Wednesday episode and then Friday's episode got published
• 17:09
  Dave Hamilton: and overwrote it because that's just how the system works.
• 17:12
  Dave Hamilton: So we quickly republished Wednesday with a different name so we weren't playing
• 17:17
  Dave Hamilton: chicken and egg and everything is good.
• 17:20
  Dave Hamilton: If you go back and play Wednesday now, if you force a refresh in your podcast
• 17:24
  Dave Hamilton: client, it would be there.
• 17:25
  Dave Hamilton: Many of you kind of went and did that and figured it out. But that was on us,
• 17:29
  Dave Hamilton: and so thank you for letting us know.
• 17:33
  Dave Hamilton: Ian had lots of things to say. One was about our intro music.
• 17:41
  Dave Hamilton: He says, I remember the discussion when you introduced the new song, and I like the track.
• 17:45
  Dave Hamilton: Lately, though, he says, the combination of conversation happening over music
• 17:49
  Dave Hamilton: with lyrics can be a little difficult to follow as a listener.
• 17:52
  Dave Hamilton: I find myself trying to listen to both at the same time, and neither gets my full attention.
• 17:58
  Dave Hamilton: I noticed the music volume has come down recently, which helped,
• 18:01
  Dave Hamilton: but it also made me wonder whether the music is adding as much value as it could.
• 18:05
  Dave Hamilton: No strong recommendation here, just sharing what I'm hearing as a regular listener.
• 18:08
  Dave Hamilton: So there's other things he said, but I want to talk about this because I've
• 18:11
  Dave Hamilton: noticed it too. Like we never used to talk over the intro music.
• 18:14
  Dave Hamilton: And now that there's lyrics, the conversation just starts.
• 18:18
  Shannon Jean: That's interesting.
• 18:19
  Dave Hamilton: And I think.
• 18:20
  Shannon Jean: I do it because I feel like it's a little long and I don't know what to do with
• 18:25
  Shannon Jean: myself while it's playing.
• 18:26
  Dave Hamilton: It is long. Like, let's look. This song is 28 seconds and the previous intro was 14.
• 18:34
  Shannon Jean: Yeah. Yeah. So I'm just one of these people that I wish I wasn't like this,
• 18:40
  Shannon Jean: but I'm filling the silence with, you know, with words.
• 18:46
  Dave Hamilton: But like we start talking right away. I don't think it's just that.
• 18:50
  Dave Hamilton: It's because we had 14 seconds of silence before and occasionally we would say something.
• 18:54
  Dave Hamilton: But now it's like 100% of the time we hear welcome back and now we're just like in.
• 19:00
  Shannon Jean: And then we start talking. Yeah. Well, maybe we should stop it at welcome back
• 19:03
  Shannon Jean: or maybe we don't even need it all. I don't think it adds, I don't think it's
• 19:07
  Shannon Jean: additive to this show at all.
• 19:10
  Dave Hamilton: I agree. Yeah, I agree. It wouldn't matter.
• 19:13
  Shannon Jean: I think we could just stop. We could just start. It wouldn't matter to me.
• 19:17
  Shannon Jean: I like the song. I think it's cool. It kind of gets me going and ba-ba-ba-ba-ba.
• 19:22
  Shannon Jean: Or we just have to shut up for 28 seconds or cut it shorter. I don't know.
• 19:28
  Dave Hamilton: Or have music that says, welcome back and nothing else. And then we can talk
• 19:33
  Dave Hamilton: while the music sort of fades through. I'm up for that too. I don't know. Yeah, yeah, yeah.
• 19:36
  Shannon Jean: Let's try it.
• 19:37
  Dave Hamilton: I'm cool with that. It's interesting. Yeah.
• 19:39
  Shannon Jean: Yeah, it is interesting. Yeah. I think it's good.
• 19:42
  Dave Hamilton: All right. Let me see.
• 19:45
  Dave Hamilton: He had a lot of comments about our business blueprints. Did you look at these,
• 19:51
  Dave Hamilton: Shannon? Did you see this? No.
• 19:53
  Shannon Jean: Okay. I saw your comment. I haven't had a chance to look at it yet,
• 19:55
  Shannon Jean: but I saw it in Slack. You mentioned it, I think.
• 19:57
  Dave Hamilton: And I love these comments, but we are using AI to generate this from the transcript
• 20:07
  Dave Hamilton: of the show, and there's some edit notes that Ian made.
• 20:11
  Dave Hamilton: The AI is not alone in referring to you as she, her, Shannon.
• 20:17
  Shannon Jean: I can't break it. Right. I'm misgendered by every AI out there.
• 20:23
  Dave Hamilton: Of course you are. Right. Yeah. I guess if there was one that was maybe trained
• 20:28
  Dave Hamilton: on Irish data, like predominantly. Maybe. Maybe.
• 20:32
  Shannon Jean: I think we have to – what you have to do is tell – it has to be part of the prompt every time.
• 20:37
  Dave Hamilton: That's a good point. Yeah.
• 20:38
  Shannon Jean: It's all you have to do. Because when I was doing it before to create intros,
• 20:43
  Shannon Jean: it would always – I had to tell it every time.
• 20:47
  Shannon Jean: Use we, not – or whatever.
• 20:50
  Dave Hamilton: Yeah, right, right, right. answer.
• 20:50
  Shannon Jean: Yeah so we probably need to add that to uh to the uh
• 20:54
  Dave Hamilton: To the prompt yeah so thank you ian i and everybody
• 20:58
  Dave Hamilton: who wrote in it like it's it's very much appreciated
• 21:01
  Dave Hamilton: and we love the feedback at businessbrain.show and
• 21:04
  Dave Hamilton: i mean that as an email address and also as a concept because we love feedback
• 21:08
  Dave Hamilton: here absolutely brain.show yeah but the email address isn't feedback here it
• 21:13
  Dave Hamilton: could be but it's not it's feedback at businessbrain.show all right uh i think
• 21:17
  Dave Hamilton: that gets us through uh that's That's all the time we have today,
• 21:22
  Dave Hamilton: folks. That's it. Thanks for hanging out.
• 21:24
  Shannon Jean: Get you in and out quick.
• 21:25
  Dave Hamilton: I do have a question, though.
• 21:27
  Dave Hamilton: What is this episode's big takeaway, Shannon?
• 21:33
  Shannon Jean: I would say the big takeaway are think about your business and how you make
• 21:38
  Shannon Jean: the experience special and unique instead of just always the product.
• 21:44
  Shannon Jean: It doesn't matter if you're an HVAC person or an accountant or whatever.
• 21:49
  Shannon Jean: What experience is or are, whatever the grammar is, your client's looking for?
• 21:56
  Dave Hamilton: So this is interesting we've said every business
• 21:59
  Dave Hamilton: is in the customer service business and i believe that's
• 22:02
  Dave Hamilton: true and uh we've said more recently
• 22:05
  Dave Hamilton: every business is in the content business and and i believe that's true i i
• 22:10
  Dave Hamilton: don't i don't i don't i think we could probably find exceptions to that rule
• 22:14
  Dave Hamilton: uh probably it's i don't know that it's every but you know yeah prove that you
• 22:18
  Dave Hamilton: are not is is what i would where i would start with that because i think most
• 22:22
  Dave Hamilton: businesses are in the content business.
• 22:24
  Dave Hamilton: And now we are saying every business is in the experience business.
• 22:29
  Shannon Jean: Yeah, I think that's powerful, man. That's the takeaway for me because you have
• 22:33
  Shannon Jean: to put yourself in your buyers, your clients, whatever.
• 22:38
  Shannon Jean: And the experience from buying from you online and shipping and tracking and
• 22:43
  Shannon Jean: getting it and opening the box, what experience are they going to have?
• 22:46
  Shannon Jean: And like this downtown, if you're a local business, what experience are your people coming into
• 22:52
  Dave Hamilton: I like it i like it too that's it all right thanks for hanging out folks we
• 22:57
  Dave Hamilton: will uh tell the band to take us on the on its way on our way and uh keep living
• 23:02
  Dave Hamilton: that charmed life we'll see on.