065 - Micro Living: The WOW Fridge is a Lie
In the world of apartment leasing, some marketing ideas sound creative in theory—but flop in reality. Enter the “wild fridge.” Stocked with random snacks and drinks, these fridges are meant to impress prospects during tours. But according to Ronald Harrington, they often do the exact opposite—causing confusion, wasting money, and missing opportunities to truly connect.
In this episode, Ronald unpacks why wild fridges rarely deliver the wow factor leasing teams hope for. More importantly, he offers alternative strategies that actually create meaningful connections with prospects and residents…
The skinny
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