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Define Your Anti-Audience and Increase Your Sales
Most people can describe their target audience.
Very few can clearly articulate who they are not for.
That blind spot is expensive. It shows up as nightmare clients who drain your energy and income more than adding to it.
In this episode of Sales Is NOT a Dirty Word, you’ll examine what I call your anti-audience. The patterns, expectations, and behaviors that consistently signal misalignment with your work.
This requires discernment. You have to be willing to walk away from revenue that looks good in the moment but quietly erodes your standards over time.
When you identify who actually…
The skinny
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