Ep 821: Niching Your Business with James Bennett

The Mental Toughness & Body Show · Mar 1, 2023 · 42m

In this episode of The Mental Toughness & Body Show, I had the pleasure of speaking with James Bennett, a successful entrepreneur and the owner of All Access Holidays, a niche travel company. James shared with us his insights, tips and challenges for businesses looking to differentiate themselves and focus on a specific niche. James identified a specific type of traveller and destination experience that his target audience is passionate about and how he has tailored his travel packages to address that passion in a unique and effective way. This helps his business stand out from competitors…