Latest / The CEO Diary with Fexingo: Leadership Lessons, Executive Decisions, and Corner Office Stories
How A.G. Lafley Rebuilt Procter and Gamble from Within
In this episode of The CEO Diary, Lucas and Luna examine how A.G. Lafley returned to Procter & Gamble in 2013 to lead a second turnaround. They focus on his specific decision to cut half of P&G's brands — over 100 product lines — and concentrate resources on the 70-80 core brands that drove 90% of profits and nearly all growth. The conversation digs into how Lafley used the 'where to play, how to win' strategic framework to refocus the company, restore organic sales growth above 3%, and boost P&G's market cap by over $70 billion during his second tenure. The hosts also…
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