The Subconscious Problem You Already Know How to Solve (With Matt Dickson)

The Hypnotist · Mar 21, 2026 · 1h 5m · transcript

Adam hosts guest hypnotherapist Matt Dickson, who moved from car sales and personal training into hypnotherapy after noticing the overlap between sales language patterns and hypnotic suggestion. Matt describes his niche working with salespeople and entrepreneurs stuck in slumps, defining a ‘subconscious problem’ as one you know how to solve but can’t act on. He introduces his ‘string of pearls’ metaphor for how resolving one issue collapses others, and the yoga concept of styrosoucum (stability and ease) illustrated with a slinky to counter all-or-nothing thinking. They discuss…