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Shrinkflation Explained: Why Products Are Getting Smaller (and Why Amazon May Be Accelerating It)
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Consumers everywhere are noticing something strange.
Your favorite snack looks the same.
The price looks the same.
But somehow… the product inside feels smaller.
Welcome to the era of shrinkflation.
In this episode of Selling on Giants, we break down why products across grocery stores and marketplaces are quietly getting smaller — and why inflation is only part of the story.
The bigger shift is happening behind the scenes.
Modern retail economics — especially the rise of Amazon, eCommerce logistics, and marketplace fulfillment costs — are creating powerful incentives for…
The skinny
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