How Do You Win Bigger Clients for Your Agency?
Agencies do not miss out on big clients because they lack skill — they disqualify themselves on price and positioning before the conversation starts. In this episode of Agency Uncovered, Mads Singers explains why a public price of two or five grand a month guarantees IBM never calls, how buyers use price as a proxy for quality, and the mindset shift that came when a friend told him nobody would consider him below twenty grand a day. He makes the counterintuitive case that delivering results for large clients is often easier than for small ones, walks through how to reposition upmarket using…
The skinny
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