Latest / The Duct Tape Marketing Podcast
The Brain Science Behind Successful Marketing
Michael Aaron Flicker, founder of XenoPsi Ventures and co-founder of the Consumer Behavior Lab with behavioral scientist Richard Shotton, joins John Jantsch to explore how psychology shapes the world's most successful brands. Drawing from their book Hacking the Human Mind, Michael shares insights into the hidden science behind consumer decisions and brand loyalty. Listeners will learn how to apply behavioral science to create more effective campaigns, craft memorable messages, and drive real business growth.
Today we discussed:
00:00 Start
01:03 Meet Michael Aaron Flicker
01:46 Hacking the…
The skinny
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