Why AI Loves Reddit Most with Brent Csutoras
EPISODE 57
Brent Csutoras has spent nearly two decades inside Reddit, Digg, and the message-board underbelly of the internet - and he joins Kevin and Jason to explain why the human voice is now the most valuable thing in marketing. Brent breaks down why Reddit shows up everywhere in AI answers, the biggest mistakes brands make when they enter online communities, and how his team flipped Asurion from a toxic, "scam"-labeled brand into one that controls its narrative across every LLM. He shares the TikTok campaign that pulled in 300 death threats in 30 minutes (and still won the room), why…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.