Local SEO with Semantic Strategies | James Dooley & Experts
James Dooley is joined by Mike Lovatt, Paul David Truscott and Luke Bastin to discuss semantic SEO strategies for local SEO. The conversation explores how site focus, site radius, topical maps, entity coverage and transactional intent affect local rankings. Paul David Truscott explains why broad semantic content networks can dilute local sites when outer pages receive little traffic, while Luke Bastin highlights the need to choose the right category, hyponym and commercial attributes. Mike Lovatt discusses how too much informational content can shift a local business site into a…
The skinny
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