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How Ricky Carruth Built a Personal Brand That Grew Beyond Real Estate

Ricky Carruth has had quite a journey in real estate.

He made his first million, lost it all during the housing crash, and eventually rebuilt his business to become the number one agent in his market for eight years. He also became the number one RE/MAX agent in Alabama for three different years. Over his career, he closed 1,000 properties as a solo agent before retiring from sales in 2022 to focus on helping other agents build their businesses.

What's interesting is what happened next. Ricky took the skills he had developed through email marketing, phone calls and postcards and applied those…

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