Latest / Unstoppable Empire: How to Start a Business While Working Full Time
Lowering Your Price Could Be Costing You Sales — Here’s Why
What if LOWERING your price is actually making your offer harder to sell?
In Episode 12 of the Unstoppable Empire Podcast, we tackle one of the hardest questions for entrepreneurs and small business owners:
How much should you charge?
But instead of pulling a number out of thin air—or blindly copying competitors—we explore what should actually influence your pricing strategy.
You’ll discover why cheaper doesn’t always mean easier to sell, how price affects customer perception, and how costs, competitors, customer value, positioning, and profit all work together.
Plus, you’ll get an AI pricing…
The skinny
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