Latest / The Relentless Pursuit of Winning Podcast
From Commodity to Choice: Why Your Business Needs a Communications Strategy | Joshua Altman
🔥 Excerpt
"Every purchase from big to small is a trust based purchase."
⚡ TL;DR
A strong communications strategy gives a business a way to build trust, establish differentiation, and create consistency across marketing, public relations, sales, and every other point where customers and stakeholders encounter the company. Joshua Altman explains how businesses can move beyond looking like interchangeable commodities.
📄 Show Notes
When customers see ten businesses offering essentially the same service, the decision often comes down to something that is harder to measure than price or features…
The skinny
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