Think like a Brand, Not a Bank with Liz High (and Allison Netzer)
What is a brank? While we break new grounds in Fintech Daydreaming every now and then this is the first time we might have accidentally invented a new word that tells everything about how banks could re-invent their brand strategy.
Join Pål Krogdahl and Ville Sointu for this episode, where they talk with Liz High (unfortunately Allison was unable to join us at last minute) about how banks today could do better with the way they communicate their investments in a digital world, and how that translates to value for their customers.
Check https://thinklikeabrandbook.com to learn all about it -…
The skinny
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