Latest / Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint / WhatsApp Business 101: Catalogs, Bios, and the Art of the Personal Message

Transcript

WhatsApp Business 101: Catalogs, Bios, and the Art of the Personal Message · Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint

• 0:00
  Hello and welcome to the podcast.
• 0:03
  Apologies because today's episode is an outer about
• 0:05
  episode. So expect to hear lots of noise
• 0:07
  coming in through the background because usual I am in a parking
• 0:11
  lot. There's some stuff going on at
• 0:13
  the kiddie school and I figured I'd just make a quick recording
• 0:18
  and then, yeah, go in and take part in the activities right now
• 0:23
  today what I want us to look at is, OK, today's going to be a
• 0:27
  live case study. OK, Well, not really live.
• 0:29
  Well, what I mean is it's a real person and it's on how to use.
• 0:34
  We're going to look at others scenarios about how to use
• 0:37
  WhatsApp for business. Now, the reason why we're doing
• 0:40
  this today is because I received a question from Idara.
• 0:45
  I'm assuming I'm pronouncing your name correctly.
• 0:47
  Sorry, I'm using a real name, but you know, I didn't put your
• 0:50
  surname there, so it's OK. You're at least I think it's OK.
• 0:53
  You know, your identity has been preserved and you have some
• 0:57
  anonymity. So I had a WhatsApp conversation
• 1:01
  between as me and Idara. Idara is a listener of the
• 1:04
  podcast and she's a perfume entrepreneur.
• 1:09
  And I can't remember when the conversation took place, but I
• 1:12
  made a note of this. So and it is an old
• 1:14
  conversation, maybe like a month old or maybe two months old.
• 1:18
  But anyway, so Idara, I'm sharing the conversation that we
• 1:21
  had, that we had in WhatsApp. I'm sharing it over here just in
• 1:26
  case there are other entrepreneurs like you who are
• 1:29
  trying to look at ways that you can use WhatsApp to grow your
• 1:35
  sales and to grow your business. So that's why I'm sharing it in
• 1:38
  case the other people are going to learn from it.
• 1:41
  So Edara reached out to me after listening to the podcast and she
• 1:46
  had some nice compliments for me.
• 1:48
  Always good when people stroke my ego, you know, made me feel
• 1:51
  like I'm doing something right. And she said that she's been
• 1:55
  able to get some insights that helped her to avoid a major
• 1:59
  business mistake. Oh, yeah.
• 2:02
  But I forgot to ask about that. So Idara, Yeah, please send me a
• 2:05
  message and let me know. I'd like to know that major
• 2:08
  business mistake that you were able to avoid from listening to
• 2:12
  the podcast so that we can use that over here so that other
• 2:17
  people can avoid that business mistake as well.
• 2:20
  So Edara has a desire to grow her small bottle perfume
• 2:25
  business by using WhatsApp. Now, one suggestion that I
• 2:32
  suggested, and when I make these suggestions is not because I'm
• 2:37
  trying to be lazy, but I'm trying to point to something.
• 2:41
  What I'm trying to point to is this.
• 2:45
  A lot of us have problems in our business and we don't realize
• 2:48
  that nowadays, in 2026, now that I'm making today's podcast
• 2:53
  episode, we have some real simple tools in our pockets for
• 2:59
  free that can help us to brainstorm one or two things to
• 3:02
  move our business forward. Now, ultimately, yes, you will
• 3:06
  need the help of a consultant or I don't know.
• 3:11
  Yeah, ultimately you need the help of a consultant.
• 3:13
  You might need the help of a consultant, but that doesn't
• 3:16
  always have to be the starting point for you to wait until you
• 3:20
  see a consultant or for you to wait until you see an influencer
• 3:24
  in quotes or, you know, whatever.
• 3:27
  You can start diagnosing some of these problems by yourself.
• 3:33
  Sales problems, revenue problems.
• 3:35
  I'm not talking about like cash flow management problems.
• 3:39
  If it's a cash flow management thing, you know, that's an
• 3:41
  accounting thing. You need to call in the
• 3:43
  professionals. An accountant needs to sit down
• 3:45
  and say, oh boy, now, so we could do I'm good doing like
• 3:47
  this. We could do, I'm like that.
• 3:50
  If it is a tax thing, don't try and sort out tax by yourself.
• 3:54
  Go and talk to somebody who knows what's up so that the
• 3:56
  person will tell you, OK, that tax, I'll be no problem.
• 3:59
  We'll run them like this, We'll run them like that.
• 4:02
  But on some things that are blow stakes, you're an entrepreneur,
• 4:09
  you're selling perfume, you're just starting, the stakes are
• 4:14
  low, you can use AI tool to try and figure out what's going on.
• 4:19
  Where should I be heading? So of course, I told Ida that,
• 4:23
  look, based on all the things we've been talking about so far,
• 4:27
  if you just copy and paste every single thing here you put in the
• 4:29
  chat as a prompt in an AI tool, an AI tool is going to give you
• 4:33
  some decent advice about how you can use AI to move your business
• 4:37
  forward. But Edara was not familiar with
• 4:42
  AI tools. I find that kind of shocking,
• 4:45
  but, you know, it is what it is. Yeah, there are some people who
• 4:50
  are not familiar with AI tools at all.
• 4:52
  But what I told her to do was this.
• 4:55
  Normally I would tell people to use Google Gemini because, you
• 4:59
  know, it's part of the Google suite, it's free and then all
• 5:01
  that. But I've changed my tack
• 5:03
  recently. Now what I do is I tell people
• 5:05
  to go into WhatsApp because everybody has WhatsApp, because
• 5:11
  everybody uses WhatsApp, and because there is an AI tool that
• 5:15
  already exists within WhatsApp. No need to learn anything new,
• 5:20
  no need to download anything new, no need to get familiar
• 5:23
  with the new interface. Just go and use Meta AI, the AI
• 5:29
  tool that is already in your Facebook.
• 5:34
  I say Facebook, yes, already. It's in your Facebook.
• 5:36
  It's in your WhatsApp. I don't know if the Meta AI is
• 5:41
  integrated into, what's it called, Instagram.
• 5:44
  I don't know if it's integrated into Instagram, but that's
• 5:46
  because I deleted my Instagram account a long time ago.
• 5:49
  But I know for sure that it's in Facebook.
• 5:51
  So if you're on Facebook and you want to use AI solutions to
• 5:54
  search something, to research something, to troubleshoot
• 5:57
  something, you don't need to leave Facebook and then go all
• 6:00
  the way to Perplexity or Cloud or Gemini or whatever.
• 6:04
  You can remain, stay chill in Facebook and be doing your
• 6:08
  research. If you're in Meta and you need
• 6:10
  to use the same as if you're in WhatsApp and you want to do some
• 6:17
  research about how to solve some business problems or ask AI
• 6:19
  question or something, you don't have to leave WhatsApp, stay
• 6:26
  there in that chat. So of course, you didn't know.
• 6:30
  And that's all reasons why I'm making today's podcast.
• 6:32
  That's why I told her, you look at your WhatsApp, you look at
• 6:37
  the right hand side of your phone.
• 6:39
  You just look down a little bit. You see an icon that is hovering
• 6:43
  above the messages right now. It looks like leaves, you know,
• 6:48
  put together in a circular pattern.
• 6:51
  And the colors range from, you know, like blue to maybe purple
• 6:55
  to like indigo, or forgive me, I'm not good with colors.
• 6:59
  But you see there's a floating icon.
• 7:01
  It is next to another floating icon, which is like a chat, like
• 7:05
  a chat icon. So it is above that chat icon.
• 7:10
  So that icon that you've been seeing there that you've
• 7:14
  wondered what is this thing that you've never touched that is
• 7:18
  Facebook's AI, sorry, Meta's AI, sorry, forgive me.
• 7:22
  You know, Zuckerberg owns all of them.
• 7:24
  So, you know, he owns Facebook, he owns Instagram, he owns
• 7:28
  WhatsApp. So you know, I keep getting them
• 7:29
  mixed up, but that icon right there, if you're listening to
• 7:35
  the podcast right now and you've never heard of it, you've never
• 7:38
  seen it, I want you to do that right now as you're listening,
• 7:44
  shrink this podcast app that you're using, go into your
• 7:47
  WhatsApp, click WhatsApp, look to the right hand side of the
• 7:51
  screen and look down. You'll see 2 icons there.
• 7:56
  So here's to me, excuse me, two icons.
• 7:58
  In fact let me even go and check my WhatsApp.
• 8:00
  So let me be sure that I'm not giving you guys bad advice.
• 8:06
  Good. So 2 icons, 1 is a floating text
• 8:12
  icon, the other one that has something round that looks like
• 8:16
  leaves once you click on it. That is the face the AI tool for
• 8:23
  WhatsApp. In the beginning it used to be
• 8:26
  called, well anyway, when I discovered it used to be called
• 8:29
  Meta AI, but now apparently The thing is called Business
• 8:32
  Assistant. OK, tomorrow the name might
• 8:33
  change. No problem.
• 8:35
  The name of The thing is not important.
• 8:37
  So whether you know it as Meta AI or whether it has started
• 8:40
  showing as Business Assistant now on your phone, the most
• 8:43
  important thing is that you know that it's there.
• 8:45
  So click on that thing. In fact, sorry, let me go back
• 8:49
  into my WhatsApp because I want to make sure I'm giving you guys
• 8:52
  correct advice. When you click on that thing
• 8:55
  good, it opens up a chat interface, a chat window, just
• 9:00
  like the normal WhatsApp chat. And then in my own case, it's
• 9:05
  saying good morning, Tavishima. And then it has given me some
• 9:09
  suggestions about how to use it. And yeah, it just says good
• 9:15
  morning, Tavishima. And then it's given me some
• 9:16
  suggestions about how to use it. So if you do that, you will be
• 9:21
  able to use Business Assistant, which is an AI tool in WhatsApp
• 9:29
  to be able to research a bunch of stuff if you're having some
• 9:34
  problems in your business. So I told her to do that.
• 9:42
  I can't remember if she did it and what the results were.
• 9:45
  But after that, in the chat, we explored a couple of things that
• 9:51
  she can do, just some common sense things that she can do to
• 9:55
  use WhatsApp to grow her business.
• 9:57
  So like I said, I'm at the kiddie school, so I'm going to
• 10:01
  have to cut out soon. So let me just leave it here.
• 10:03
  Let's say this is a Part 1. And then when I come back, we
• 10:07
  will make it a Part 2 about how you can use Metas, AI, Facebook
• 10:14
  AI, the business assistant feature in WhatsApp, how you can
• 10:18
  use that to grow your business. But sure, at least if you didn't
• 10:24
  know before, now you know it's available.
• 10:26
  Now we're going to get into that argument where somebody says
• 10:29
  that this is the best AI tool, that is the best AI tool.
• 10:32
  This one is more advanced Baba. And you know what, for the sake
• 10:35
  of argument, we can have all those arguments, but for now it
• 10:40
  doesn't really matter. The best AI tool is the one that
• 10:44
  you use regularly because you will learn how to use it.
• 10:47
  You will learn how to prompt it correctly.
• 10:49
  And then these things have memory features built into it.
• 10:51
  So the thing we'll kind of remember you remember your
• 10:54
  personality, remember your preferences, remember stuff like
• 10:56
  that. So please, right now, if you're
• 10:58
  brand new, don't get caught, caught up into that whole
• 11:01
  argument of which one is best is perplexity.
• 11:04
  The best is clawed, the best is Germany.
• 11:07
  The bit like it's unnecessary argument.
• 11:09
  Just pick one, the one that seems easy to use, you'll be
• 11:12
  fine. So I use Gemini for everything
• 11:15
  and you know I am, but I am fine when it comes to creating
• 11:19
  images. I use Gemini regardless of what
• 11:21
  people say about which one is best.
• 11:23
  Like look, I just, I just use Gemini because it's free, it's
• 11:27
  part of the Google suite, it's easy to use.
• 11:29
  And then if I ever lose my phone, I just buy a new Android
• 11:32
  phone. I sign in and then everything is
• 11:34
  there. In fact, me and my wife are
• 11:36
  going through this right now. We just got a brand new phone
• 11:39
  for her. And you know, she's been using a
• 11:41
  bunch of different apps and everything and now trying to
• 11:43
  transfer data is a problem, you know, and I've told her that
• 11:46
  look babe, I've been telling you since just use everything Google
• 11:50
  and this problem goes away. You buy a brand new phone, once
• 11:53
  you sign in with your Google account, bam, everything is
• 11:56
  there, instant. No need to figure out how do I
• 11:59
  download this hard drive, transfer that, blah blah blah.
• 12:01
  So yeah, maybe perplexity might be better than Gemini, but I
• 12:06
  don't care. It's free, it's easy to use, and
• 12:11
  then I don't have to worry about migrating data, remembering
• 12:14
  password, remember, I can't remember like nothing.
• 12:18
  So just pick one, use one. You never heard of an AI tool
• 12:21
  before Meta AI business assistant.
• 12:24
  If you like using WhatsApp, continue to use WhatsApp so long
• 12:27
  as you back up your WhatsApp account.
• 12:29
  The rationale is still the same. If you lose your phone, you get
• 12:32
  a new phone. You you reinstall WhatsApp and
• 12:38
  everything is backed up. The AI tool will continue
• 12:41
  remembering you, remembering your preferences, remembering
• 12:44
  your history, remembering your everything, and you'll be able
• 12:46
  to continue and all will be well with the world.
• 12:49
  All right, so I have to go right now because it's almost 9:00.
• 12:58
  Yeah. So let me check the time.
• 12:59
  So what's the time? Oh, OK, forgive me.
• 13:03
  I have quite. OK, I have some time, so let me
• 13:05
  just continue. Alright, let me just continue
• 13:09
  since I have some time. OK, so we had gone.
• 13:13
  We had gone into what did I say last now.
• 13:17
  OK, Business assistant, Meta AI. OK, I've told you guys now how
• 13:20
  to find how to find it then. OK, I'm looking at the message
• 13:26
  history. OK, cool.
• 13:28
  Now Idara actually did what it is that I said.
• 13:30
  She ran into the the AI tool within WhatsApp and then she ran
• 13:37
  a search just like I told her. I told her you don't have to
• 13:40
  come with a massive prompt or anything.
• 13:42
  All you have to do is all these messages we've been exchanging
• 13:44
  copy, paste, copy paste. Sorry, not copy paste.
• 13:47
  You long press that will select the message.
• 13:51
  Then you continue to click on all the messages.
• 13:53
  Click, click, click, click, click, click, click, click,
• 13:55
  click on all of them. By the time you've highlighted
• 13:56
  everything, you go to the top right corner and then you click
• 13:59
  on copy. Then when you do that, it will
• 14:02
  copy all the messages. All you have to do is just carry
• 14:05
  that and then paste it inside WhatsApp business.
• 14:08
  That is your prompt. That is it simple.
• 14:11
  Paste it and just hit send. Don't worry, this AI tools are
• 14:14
  kind of sophisticated. It will get the gist of what's
• 14:16
  going on based on the context. So that's what she did.
• 14:20
  And then a couple of options came up #1 Meta AI, the business
• 14:26
  assistant. He said professional branding.
• 14:28
  He said make your WhatsApp look like a legitimate brand and good
• 14:31
  because that's one thing I wanted to talk to Edara about
• 14:34
  because our WhatsApp was, to be honest, our WhatsApp was one
• 14:37
  kind. It was really one kind.
• 14:39
  She's a perfume professional, a perfume entrepreneur.
• 14:43
  But looking at the WhatsApp profile, I could not tell when
• 14:47
  she says she's into perfume as like, 'cause me are confused
• 14:50
  because looking at WhatsApp I did not see anything perfume.
• 14:56
  But you know, sometimes it's important that people discover
• 14:58
  these things for themselves itself, somebody telling you.
• 15:01
  So that's why I wanted her to do the search so that when she now
• 15:05
  sees some of these things coming back, will be like, oh, OK, not
• 15:09
  true self. So #1 Meta AI, WhatsApp business
• 15:15
  assistant said professional branding, make your WhatsApp
• 15:18
  profile look like a legitimate brand.
• 15:22
  Then #2 it said status strategy. It said treat your WhatsApp as a
• 15:28
  digital storefront. Very true, which is one reason
• 15:33
  why I keep telling all of you, sorry about that.
• 15:37
  That was the alarm going off. You know, I thought I only had a
• 15:40
  few minutes so I set an alarm. So that's why I tell all of you,
• 15:47
  you want to grow your business using WhatsApp.
• 15:49
  Can we all download WhatsApp business please?
• 15:54
  Using normal WhatsApp for business is not pure.
• 15:57
  You don't go work because it doesn't allow you to present a
• 16:01
  digital storefront. It doesn't allow you when you
• 16:05
  download WhatsApp Business, you're able to create a catalog,
• 16:08
  you're able to create links out, you'll be able you're able to
• 16:12
  create a profile profile, you're able to set up automated
• 16:17
  messages. I hear that some people even
• 16:19
  take orders within WhatsApp when they're using WhatsApp Business.
• 16:23
  Omar, The thing is a versatile tool.
• 16:25
  So you can't be complaining that you're not making money using
• 16:28
  WhatsApp if you did not even install WhatsApp Business.
• 16:32
  You want to use WhatsApp for business purposes.
• 16:34
  If these people in WhatsApp say, oh, we have come up with a
• 16:36
  business feature that you know is supposed to help, go and
• 16:39
  download the thing and then try it out.
• 16:42
  I'm surprised about the number of people who tell me who reach
• 16:44
  out to me and say I want to make money on WhatsApp.
• 16:46
  And then I'm looking at you like I'm looking at your profile is
• 16:50
  ordinary WhatsApp that you have like, are you serious?
• 16:53
  For real? And then you wonder why download
• 16:59
  WhatsApp business, all of you, you're listening to this thing
• 17:03
  right now. You don't have WhatsApp
• 17:04
  business. You think you want to be in
• 17:06
  business tomorrow. Download WhatsApp business,
• 17:08
  start fooling around, get familiar with this thing.
• 17:15
  Then it also said engagement, write better captions, you know,
• 17:19
  and stuff like that. And you know, blah, blah, blah.
• 17:22
  And for that one, you can do that, you know, sharing on your
• 17:26
  status and then using the right kind of copy.
• 17:29
  You can do that with ordinary WhatsApp, you know, but still
• 17:32
  download WhatsApp business a big then it also came up with
• 17:38
  recommendations about how when you're posting on your status,
• 17:42
  you can post your status about bestsellers.
• 17:45
  You can offer small deals also, it also suggested coming up with
• 17:50
  broadcast lists instead of just status updates.
• 17:54
  So you see, this is a very good idea.
• 17:59
  There are lots of you who have been sending broadcast messages
• 18:03
  on WhatsApp, but you just select to all and then you send it to
• 18:06
  3000 people. You don't know that you can
• 18:09
  create a curated list, people that you've been talking to on
• 18:14
  WhatsApp, people that have bought perfume from you before,
• 18:22
  whether from WhatsApp or from, you know, wherever.
• 18:25
  But should I have been your customers?
• 18:26
  You don't realize that you can create a curated broadcast list
• 18:30
  so that you can send perfume related things to them and to
• 18:35
  them alone. Of course, you have some
• 18:38
  people's permission first. Oh, I hope you don't mind if I
• 18:40
  join you to a broadcast list on the broadcast list.
• 18:43
  Don't worry, I'm not going to spam you.
• 18:44
  I'll just be sending updates about promos that are going on,
• 18:47
  about discounts, about, you know, stuff like that, things
• 18:50
  that you might find useful. And then so excuse me.
• 18:54
  And then once in a while I'm also going to post perfume
• 19:00
  combining tips and you know, blah, blah, blah and stuff like
• 19:02
  that. You know, when you put it that
• 19:04
  way and you ask somebody respectfully, can I put you to
• 19:06
  this broadcast list? Don't worry, I'm not going to
• 19:08
  spam you. Once a week I'll be sending
• 19:11
  messages about new orders, new arrivals.
• 19:14
  I'll also be telling you about discounts that we have going on
• 19:18
  and promos. Then also be giving tips about
• 19:20
  how to mix and match perfumes. Most people, especially people
• 19:23
  who are perfume people. I am not a perfume person.
• 19:27
  Yeah, I'm not. Whatever it is you buy for me is
• 19:30
  what I use. Well, and anyway, the only
• 19:32
  people who buy perfumes for me are, you know, my mom and my
• 19:34
  wife. In fact, my wife has bought so
• 19:38
  many perfumes for me, I'm wondering, is she trying to tell
• 19:40
  me that I have body odor? OK, I need to have that
• 19:42
  conversation with her. So perfume people, they actually
• 19:46
  don't mind. So now won't she do that?
• 19:51
  You have a separate broadcast list.
• 19:53
  So you the runner, you're using status updates, but then you're
• 19:56
  also using the broadcast list for more targeted communications
• 20:00
  with your past customers and perfume lovers.
• 20:04
  Can you see how you'll be making progress in your business?
• 20:08
  And can you see that all these ideas that I'm talking about
• 20:10
  now, can you see that they all make sense?
• 20:13
  You don't need to wait until you get access to me or you get
• 20:16
  access to some other person or like you.
• 20:20
  You don't need a savior for some of these things.
• 20:23
  The AI tools will start you on your way.
• 20:28
  What I tell people is now with the Internet and AI tools, what
• 20:32
  I tell people is I look for some of these sales challenges.
• 20:34
  Just start off with AI, try and implement one or two things.
• 20:37
  When you're when in the process of implementing you now hook,
• 20:42
  then you now reach out to me, especially since I do this as a
• 20:48
  business. I'm going to answer one question
• 20:49
  for free for everybody who reaches out to me from the
• 20:52
  podcast. That's what I've been doing.
• 20:54
  But you know, if you're asking me the kind of question that the
• 20:57
  to answer it, I'm going to have to sit down and devote time and
• 21:00
  everything like that, Then it has to be a paid session.
• 21:04
  But with simple AI tools, you can come up with some simple
• 21:07
  searches that you can start making your way.
• 21:10
  You don't need a saviour on some of these things.
• 21:16
  So apart from using status and then apart from using broadcast
• 21:20
  lists, OK. It also spoke about the meta AI.
• 21:26
  The business assistant in WhatsApp also spoke about how
• 21:29
  you need to be consistent to build trust.
• 21:33
  OK, good, then let's see what else spoke about learning basic
• 21:36
  design in Canva then. OK, there was also some mindset
• 21:41
  stuff around there about building relationships and blah,
• 21:44
  blah, blah, stuff like that. So, but overall you can see that
• 21:48
  some of these suggestions were pretty good.
• 21:52
  We're pretty OK. It's the kind of thing that you
• 21:56
  can see you can implement now and then give it a shot.
• 22:00
  You try it out. Let me try and do these ideas
• 22:03
  for one month, two months, OK, They see, no, they work, you
• 22:06
  know, they make sense. And then you can start looking
• 22:08
  around for a savior. But there are simple AI tools
• 22:14
  that you can use, very simple. And this WhatsApp Business
• 22:19
  Assistant or Meta AI or whatever it's called, since you use
• 22:24
  WhatsApp every day, you're already familiar with it.
• 22:26
  The thing is already there. Go and play around with this
• 22:28
  thing. Fool around with this thing
• 22:33
  image generation. You want to, you know, generate
• 22:36
  an image, you know, for your content.
• 22:37
  Of course you want to advertise something or whatever, go there,
• 22:40
  fool around, see what you can cook up.
• 22:43
  Just try it first using all these free things.
• 22:50
  If you're trying anything doesn't work, you think it's not
• 22:52
  sweet. OK, no problem.
• 22:53
  I can now go and start looking for a graphic designer.
• 22:55
  Start looking for other people. But you know, nowadays everybody
• 22:58
  complaints. Oh, money, money, money, money,
• 22:59
  money, money, money, money. These these tools are free.
• 23:02
  Go ahead, try these things anyway.
• 23:06
  So I was glad when she saw some of that stuff and she said she
• 23:09
  was going to apply and I like it when people take action because
• 23:13
  she replied to me that she said she was going to respond.
• 23:18
  I already saw changes taking place, you know, as you did
• 23:23
  chat, now you can see profile picture, you can see Neymar
• 23:25
  already. I was seeing changes.
• 23:27
  I say good. But I told her, look, you know,
• 23:30
  go and download WhatsApp business.
• 23:31
  You say sure, she has downloaded it already.
• 23:33
  She just wanted to finish chatting with me.
• 23:35
  She will now do the what's it called?
• 23:38
  So I can't remember when you set up WhatsApp business, there's a
• 23:40
  way that is it that the thing imports your messages or
• 23:43
  something. And I can't remember how that
• 23:44
  thing works because I did mine a long time ago.
• 23:46
  But she wanted to finish the chat with me first.
• 23:50
  So take action. So this is the approach when it
• 23:54
  comes to generating revenue, increasing revenues in your
• 23:57
  business, selling better things like that.
• 23:59
  AI tools are not a bad way to get some simple ideas.
• 24:03
  You just make sure that you start implementing them
• 24:05
  immediately. Don't wait to implement next
• 24:07
  month, don't wait to implement next week or next quarter.
• 24:10
  Start implementing those things down now because usually it's
• 24:14
  not the sort of thing that once you start it will cause you
• 24:18
  cause problem for you. All these ideas that I mentioned
• 24:22
  here, following any of these ideas will not put you into any
• 24:25
  accounting trouble. They will not put you into any
• 24:27
  legal trouble. They will not put you into any
• 24:30
  taxation trouble. They will not put you into any
• 24:32
  kind of trouble whatsoever. Now remember, for the highly
• 24:36
  technical stuff, if it's a legal problem, a beg, call a lawyer.
• 24:39
  If it's an accounting problem, a beg, call an accountant.
• 24:42
  If it's a tax problem, call a tax specialist.
• 24:45
  If it's an engineering problem, call your engineer.
• 24:51
  But for low threshold things like sales, because sales
• 24:53
  usually it's more about talking to people, building
• 24:56
  relationships, approaching people.
• 25:00
  Honestly, I haven't found a situation where you you'll go
• 25:02
  wrong by following the suggestion of what you saw on an
• 25:05
  AI tool. Anyway, so back to the
• 25:10
  conversation between Idara and I.
• 25:13
  So that whole thing about branding.
• 25:22
  It I wanted to know OK, because he just spoke about branding.
• 25:25
  So I told the dad that look this one we don't have to do AI look
• 25:28
  at your WhatsApp profile. You now ask yourself what is
• 25:34
  wrong with the WhatsApp profile or what is lacking your WhatsApp
• 25:37
  profile. She was able to figure out a few
• 25:40
  things you know like her bio, her picture and then the
• 25:43
  catalog. That's why I said WhatsApp
• 25:47
  business, WhatsApp Business, download that one because at
• 25:54
  least you'll be able to put the catalog, you'll be able to show
• 25:56
  people. These are the perfumes that I've
• 25:57
  had. These are our best selling
• 25:59
  perfumes. These are the, you know, you'll
• 26:02
  be able to put it all there. It's almost like I'm using
• 26:05
  WhatsApp business. It's almost like having a mini
• 26:08
  website on, on WhatsApp. So I told her bio.
• 26:14
  You need to create a bio and your bio needs to say something
• 26:17
  perfume related. Some of you have a WhatsApp
• 26:21
  profile and let's say your name is Kuli.
• 26:24
  You know, in your bio you now write Kuli of the Most High.
• 26:27
  Like, how is that helping you? OK, Yeah.
• 26:29
  You love God. OK, good.
• 26:30
  You trust Jesus. Wonderful.
• 26:33
  We're completely. You're not making money using
• 26:35
  WhatsApp. If your WhatsApp bio is Kuli of
• 26:38
  the Most High, how will somebody know that?
• 26:40
  You know, you are an audio producer.
• 26:42
  So therefore if I need somebody to edit my podcast or if I need
• 26:45
  somebody to record this for me, record this.
• 26:47
  So I'll reach out to you. How will I know?
• 26:49
  Your WhatsApp bio just says Colia of the most high.
• 26:52
  Put something related to your business.
• 26:56
  It blows my mind. Some of you reach out to me like
• 26:59
  you want to make money on WhatsApp.
• 27:00
  I'm like for you. Like I honestly don't think you
• 27:02
  want to make money on WhatsApp. Colia of the most High, that's
• 27:08
  your bio. Your buyer is supposed to say
• 27:10
  something about you. You want to make money on
• 27:12
  WhatsApp, Put two and two together.
• 27:14
  What am I trying to sell on WhatsApp?
• 27:16
  If I'm trying to sell crypto on WhatsApp, then I'll put it
• 27:19
  there. You know, crypto enthusiast and
• 27:20
  trader. That's what I'll put there in my
• 27:21
  WhatsApp bio so that anybody who opens it will know that.
• 27:24
  Oh, OK, when you see Kunle, you see crypto.
• 27:30
  If I'm a yoga instructor, and yes, we do have yoga instructors
• 27:34
  now in Niger. Shocking, but you know they're
• 27:38
  there. If I'm a yoga instructor, I'll
• 27:40
  put it there so that when somebody look at my bio, they
• 27:46
  see the name Kuli. They see the name Kuli bio, they
• 27:49
  will see the fitness enthusiast, Yogi and yoga instructor so that
• 27:55
  everybody will know that when you open it and you see Kuli,
• 27:58
  you see yoga. That's the scope for now.
• 28:03
  Of course, you can write more impressive BIOS, but for now,
• 28:06
  your bio, let there be something related to your business in it,
• 28:08
  so that when people see it, they will know later.
• 28:13
  Of course, you remember that when you reached out to me bio,
• 28:15
  there was even nothing inside. There was just your name
• 28:19
  picture. I don't think she even had a
• 28:20
  picture. Some of you say I don't like
• 28:24
  putting my face, you know, no problem.
• 28:26
  You don't like putting your face, then put your company logo
• 28:28
  inside there. Put a company logo, when
• 28:33
  somebody opens it let and they see a picture of perfume.
• 28:37
  Then in your bio it says perfumery based in Abukuta.
• 28:42
  You know they kind of get the picture.
• 28:44
  Oh OK, this lady's kind of a perfume person.
• 28:52
  Take advantage of the picture. Then download WhatsApp business
• 28:56
  so that you can create a catalog.
• 29:00
  Create a catalog so that all the different perfumes that you have
• 29:06
  just be snapping it and be putting it there.
• 29:08
  You snap and pull to snap and pull to snap and put.
• 29:10
  Put the price, put a small description from all that.
• 29:17
  Somebody will open your WhatsApp profile and they will get a
• 29:21
  sense of oh OK, this is what this person does.
• 29:28
  Do you think that WhatsApp Business assistant said or Meta
• 29:33
  AI said that I like is when he said treat your WhatsApp as a
• 29:37
  digital storefront. That is the scope you're tired
• 29:41
  of not making money on WhatsApp. Treat your WhatsApp as a digital
• 29:44
  storefront. The best way you can do that is
• 29:47
  by downloading WhatsApp Business because of this catalog feature.
• 29:53
  With the catalog feature, you actually can put up stuff
• 29:56
  specific products, specific services, put up the price,
• 30:01
  write the description, put up a nice call to action, link your
• 30:05
  websites, link your link your social media handles, link your
• 30:10
  every every. So anyway, Idar sorry, but let
• 30:16
  me just say this for the benefit of other people.
• 30:18
  So there are problems or some problems with Dara's profile
• 30:21
  number one. Her name was Idara dearest.
• 30:23
  Honestly speaking, Idara dearest.
• 30:26
  OK, like, doesn't tell me who you are.
• 30:31
  Doesn't tell me what it is that you do.
• 30:34
  Sorry about that. That's another alarm.
• 30:35
  OK, 30 minutes. Let me bring it to a close.
• 30:39
  So her name was Idara dearest. Now please select select a
• 30:42
  different name. Let it be tied into what it is
• 30:45
  you do. Then on her personal profile,
• 30:50
  there was no bio. So please, if you're like Idara,
• 30:55
  your name is Conley Kulei the Magnificent, that doesn't help
• 31:00
  me, doesn't tell me what it is that you do.
• 31:02
  Then personal profile, there's no bio, put up a bio, let be
• 31:07
  related to what it is you do. Then download WhatsApp business.
• 31:11
  WhatsApp business will allow you to create a catalog.
• 31:13
  It will allow you to put up product descriptions, will allow
• 31:17
  you to link your website and then all of that.
• 31:20
  Then finally, this is one thing that I don't know if I mentioned
• 31:28
  it to you, Dara or not, but I really want all of you to start
• 31:31
  doing, all of you who are complaining that you're not
• 31:33
  making money from WhatsApp. Well, it might be this didn't
• 31:36
  come from the AI tool, this came from me.
• 31:40
  OK, sorry, I'm going to have to come back to that later.
• 31:43
  My attention is needed at the moment.
• 31:47
  OK, I'm back. Sorry about that.
• 31:49
  My attention was required briefly.
• 31:54
  Let's see what was I talking about.
• 31:55
  OK, let me scroll through the chats with Idara again.
• 32:01
  So I was saying for those of you who complain that you're not
• 32:05
  able to make money using WhatsApp, you're able to promote
• 32:08
  your business using WhatsApp. Apart from all these things that
• 32:11
  we've discussed, there's one very practical thing that we
• 32:14
  can't do on WhatsApp that lots of you are not doing.
• 32:17
  There is something in sales, in traditional sales that we call
• 32:21
  prospecting. Prospecting is when we sit down,
• 32:27
  we think of our life, we think of our business and we think is
• 32:30
  there anybody who might be interested in my product or my
• 32:32
  service. We now try and figure out who
• 32:35
  are these people, where are they?
• 32:36
  And then we come up with a plan for how we can start having
• 32:39
  conversations with those people. That is what we call
• 32:42
  prospecting, coming up with the plan that is prospecting,
• 32:45
  executing the plan that is prospecting.
• 32:48
  Some other people call it outreach.
• 32:50
  Outreach just means you are going out.
• 32:53
  You are reaching out. Not that you are waiting for
• 32:56
  people to come to you, but you are going out.
• 32:59
  Too many people trying to promote their businesses by, you
• 33:03
  know, let people find me. Let me put stuff on social
• 33:06
  media, let people find me. Let me attract, let me attract.
• 33:10
  It's a two way thing. You serve, you should be going
• 33:13
  out. Outreach, reach out to other
• 33:16
  people. You can do that on your WhatsApp
• 33:21
  and it's very simple. So let's say you're Idara.
• 33:25
  You've decided that you're going to be in the perfume business.
• 33:28
  No problem. You have done every single thing
• 33:30
  that we've suggested so far. You have downloaded WhatsApp
• 33:33
  business check. You have put the profile picture
• 33:36
  there, that is a perfume bottle, check.
• 33:39
  Or you have put your business logo.
• 33:41
  You know Idara perfumes, check. Sharp people will see it and no
• 33:43
  doubt. Oh OK, when you know this lady
• 33:46
  is associated with perfume then you have changed your bio, you
• 33:51
  know perfume enthusiasts, perfume retailer in Acura, you
• 33:55
  know Czech. Then you have created your what
• 33:59
  again, catalog all your perfumes, snap them, snap
• 34:03
  picture, put prize, put prize, put description on everything.
• 34:06
  Then you now link it to your website.
• 34:09
  You link your, you link your website to your WhatsApp
• 34:12
  business. Then you link your Instagram to
• 34:13
  your WhatsApp business. So check you've done everything.
• 34:17
  The final thing I'll ask that you do and lots of you don't do
• 34:21
  is this in your WhatsApp you have access to a few 100 people
• 34:28
  or maybe a few thousand people depending on who you are.
• 34:31
  What you now do is this, don't make this a broadcast.
• 34:37
  People make this a broadcast and that is where it loses its its
• 34:40
  strength. The broadcast is not tailored to
• 34:45
  anybody in particular. It's quite frankly, I think now
• 34:48
  broadcast on the entire disrespect self like somebody
• 34:51
  who does they broadcast you anyhow today broadcast, tomorrow
• 34:54
  broadcast is as if this person has no respect for me and then
• 34:57
  people don't block you. So broadcast on the entire
• 35:00
  disrespect at least in Niger. So this next step, do not do
• 35:04
  this by broadcast. If you broadcast it will be a
• 35:07
  whole lot quicker. You just select, click on select
• 35:10
  all, then you will send and then 3000 people will receive the
• 35:14
  message and then you now say you've done work, you've not
• 35:16
  done work. Now this is what you do.
• 35:20
  Get a Bluetooth keyboard so you can type quickly on your phone
• 35:24
  or sign in your WhatsApp to what's it called, Desktop,
• 35:29
  WhatsApp desk, desktop. I think that's what it's called.
• 35:32
  There's a way that you can do it.
• 35:33
  You know, you scan a barcode or something, but WhatsApp will now
• 35:36
  be on your laptop so you can respond to messages on your
• 35:41
  laptop. If you don't know how to do it,
• 35:43
  just ask around. I'm sure some of your friends or
• 35:45
  family members know how to do it.
• 35:47
  I don't use laptops anymore, so I can't remember the I can't
• 35:50
  remember the whole setup. What you do now is you will now
• 35:55
  be doing prospecting on WhatsApp.
• 35:57
  You'll now be doing outreach on WhatsApp.
• 35:59
  Remember that prospecting is who might be interested in my
• 36:02
  product or my service. Think, where are these people?
• 36:07
  How can I reach them? Oh, they're already on my
• 36:09
  WhatsApp contacts. The next step is now how can I
• 36:13
  initiate conversation with these people?
• 36:15
  Then you try it and every single day you give yourself a small
• 36:19
  target. Now, OK, I'm going to be doing
• 36:21
  other things to grow my business, but every single day,
• 36:23
  WhatsApp outreach, WhatsApp prospecting, at least I must do
• 36:27
  5:00 to 10:00 every single day. It's that simple.
• 36:35
  Think about it, if you're sending 5 tailored target
• 36:38
  messages to people every single day, or 10, you do it Monday to
• 36:42
  Friday, that means you're contacting between 25 and 50
• 36:45
  people. You do that for the course of
• 36:47
  the whole year. Are you telling me, honestly
• 36:50
  speaking, that you're not going to generate at least one sale
• 36:53
  from that? At least one?
• 36:58
  If you don't, something is terribly, terribly wrong about
• 37:03
  your approach. Now, it can be something as
• 37:10
  simple as this. OK, perfume.
• 37:13
  Anybody can use perfume anyway. So let's just say you start from
• 37:16
  your contacts. You start from letter A OK, no,
• 37:20
  because on WhatsApp, I think those people who store the, the,
• 37:24
  their contacts with numbers and hashtags and symbols and stuff
• 37:27
  like that will come first. OK, so you start with the
• 37:29
  symbols, you send the person a simple message, because of
• 37:32
  course this is WhatsApp. It's people, you know, you just
• 37:35
  say, let's say the first person there, somebody stores their
• 37:38
  numbers. Then you start person name as a
• 37:40
  hashtag 123 hashtag 123 coli of the most high.
• 37:47
  So you just send a personal message that Kunle, what's up?
• 37:49
  How's you been? Happy New year, long time, blah,
• 37:54
  blah, blah. You know, you just back and
• 37:56
  forth. So Kunle, you know, aspire, we
• 37:59
  don't finish uni now your girl is now into perfume.
• 38:02
  So so I beg no vex. Do you like perfumes?
• 38:10
  I be do you know anybody? Do you want to get perfumes for
• 38:13
  anybody? Do you want to get perfumes for
• 38:15
  mumsy? Mother's Day is coming up.
• 38:17
  You know, simple, simple conversations like that.
• 38:21
  Hey, what's up? Have you been?
• 38:22
  It's been a while. Oh, I beg.
• 38:24
  I'm in the perfume business now. Follow me.
• 38:28
  Come by, I'll be. You won't buy perfume for mumsy.
• 38:31
  Buy perfume for your babe. Now those kind of conversations.
• 38:34
  Small, small. Small, small.
• 38:35
  Small. 5 every day, 10 every day on WhatsApp.
• 38:38
  It's not a bad idea. You'll be surprised the traction
• 38:40
  that you can get from doing some of these things.
• 38:43
  So in addition to doing all these things, do be doing
• 38:50
  WhatsApp outreach to don't broadcast just simple tailored
• 38:54
  messages, simple conversations with people.
• 38:57
  Hey, what's up? It's been a while.
• 38:58
  How you been, how mumsy now how this person, how that person No
• 39:04
  Allah bro, I beg no vex. I've started business.
• 39:08
  So I'm now doing so, so, so and so.
• 39:13
  I beg you know anybody who needs so, so, so and so simple, simple
• 39:17
  conversations like that. I'm not saying sleep in WhatsApp
• 39:20
  every day, just do 5. Just do 10.
• 39:26
  I'm sure one hour will be OK. One hour is OK.
• 39:29
  Now to say you send out five of those messages or 10 every day,
• 39:33
  I'm sure one hour is fine. Just do it.
• 39:35
  You notice that there's a difference in your business.
• 39:38
  So inbound ways of growing your business.
• 39:41
  OK, perfectly fine. Inbound is when you try to get
• 39:43
  people to come to you. So content marketing and all
• 39:45
  that stuff. Yeah, as inbound, but then
• 39:48
  outbound, we should be looking for outbound as well.
• 39:50
  If you don't have money, you know, to enter bars, to go for
• 39:53
  meetings, to do networking and all that, no problem.
• 39:55
  WhatsApp is there, the contact is there.
• 39:58
  It's already somebody that you've spoken to before.
• 40:00
  There's nothing wrong. In fact, let me open my WhatsApp
• 40:03
  now. So as I'm talking, let me see
• 40:05
  how I can practicalize this now. So how you do this thing?
• 40:10
  OK chats, I'm trying to see how I can find contacts in WhatsApp.
• 40:15
  OK, let me click on all. OK, no, this is just showing
• 40:18
  people that I have spoken to before.
• 40:20
  Let me go to calls. How do you do this now?
• 40:26
  OK, no problem, I can't go through WhatsApp.
• 40:28
  So what I'll do is I'll go through contacts on my phone.
• 40:32
  OK, so contact on my phone. Good.
• 40:34
  Now that I've opened contact on my phone, all the people that
• 40:38
  have OK, like I said, now it starts with people who have
• 40:44
  symbols in their name, in their names.
• 40:46
  Now there's one of my classmates, Lola, Lola Odemi.
• 40:51
  And she likes to use all these Yoruba sign in her name.
• 40:55
  So her own Lola has that like apostrophe on top.
• 40:59
  So Lola then all those signs going up and down, they're under
• 41:02
  the old is it there's a dot, SO Lola or DME.
• 41:07
  So like for her now, for instance, let's say I was just
• 41:09
  starting out fresh, I can just click on Lola or DME.
• 41:13
  The contact will come up and I was, when you Scroll down, you
• 41:16
  will now see that she's on WhatsApp.
• 41:19
  I will click there and I now click on message.
• 41:22
  I'm doing this thing as we're talking now, but I'm not going
• 41:25
  to actually send her the message then.
• 41:28
  OK, me and her, we've actually been in touch since February
• 41:30
  2025. OK, That's the last time I was
• 41:32
  in touch with her. February 2025, very simple.
• 41:35
  I'll now send a message. I'll say, Lola, what's up now?
• 41:37
  Happy New Year. It's been a while.
• 41:39
  And of course you'll be like, hey, Tarishma, what's up now?
• 41:41
  How have you been? Blah, blah, blah.
• 41:42
  Oh, I'm good. What about hobby and the kids?
• 41:45
  So the idea, oh this is that one of your own children, This is
• 41:48
  then you talk back and forth and everything and I say, Lola, you
• 41:52
  know, I'm in business now saying business, what are you doing now
• 41:56
  saying that consulting that they do oh cool, what kind of
• 41:58
  consulting do you do? Sales coach, business
• 42:01
  development consultancy, really you, you are not like this in
• 42:04
  school say well, you know, people change now blah, blah.
• 42:07
  So laws, I beg you know, anybody, you know, we need
• 42:11
  consultants and anybody that is having any sales problem in
• 42:14
  their business. It's that simple.
• 42:18
  Every day, just do 5 of that. Go to contact, open it, start
• 42:23
  from the top, then work your way down.
• 42:26
  Simple, simple conversation with them.
• 42:27
  That's just it. These small, small, small kind
• 42:30
  of activities you'd be surprised at the end of.
• 42:33
  OK, let me not give you guys too much hope.
• 42:35
  At the end of three months, you're doing this kind of
• 42:37
  activity. You'll start, you'll start
• 42:39
  seeing some traction, and most importantly, people in your
• 42:43
  network will now start associating you with XYZ.
• 42:47
  So if you Dara does this kind of thing after she has done this
• 42:51
  thing for like 6 months within her network, everybody will just
• 42:54
  not OK when it comes to perfume. It dies the babe.
• 42:58
  So when Valentine's Day is running around the corner and
• 43:01
  like oh, I want to buy Valentine for my boyfriend but I'm not
• 43:04
  sure. Or maybe let me check it out.
• 43:05
  Maybe you know, maybe I'm looking for a good price like
• 43:09
  shy. Your name will come up.
• 43:11
  Anyway, it's 43 minutes, so let me bring today's episode to a
• 43:14
  close. So that's it.
• 43:15
  Thank you very much for listening.
• 43:17
  Summary. Remember, you don't always need
• 43:20
  a consultant. You don't always need a savior.
• 43:22
  The AI tools on your phone when it comes to sales or simple
• 43:26
  sales, simple, simple sales. When it comes to that, the AI
• 43:29
  tools on your phone are quite perfectly fine, pointing you in
• 43:33
  the right direction. But Please remember, do not use
• 43:35
  AI to solve accounting problems. Don't use AI to solve medical
• 43:39
  problems. Don't use AI to solve
• 43:41
  engineering problems. Don't use AI to solve tax
• 43:44
  problems. For highly specialized fields,
• 43:49
  make sure you consult a professional.
• 43:53
  When it comes to simple relational things like this,
• 43:56
  talking to people, building sales, it will point you in the
• 43:59
  right direction. You'll be fine.
• 44:01
  Then also remember we must be doing outreach.
• 44:05
  WhatsApp is a conversational tool, so it's perfectly suited
• 44:08
  for outreach. If you're sending people
• 44:10
  messages 555, you know, 1010 people every single day, it's
• 44:14
  not a problem. It will take your business up a
• 44:16
  long way. So that's it, that's all for
• 44:20
  today. I hope if you are in a dire
• 44:22
  situation, you've been able to get some useful, yes, more usual
• 44:27
  advice for today. Oh, I'm sorry for all the start
• 44:30
  and stop and anyway hope you got some value from this.
• 44:34
  So I'll catch you up some other time.
• 44:35
  If you want to connect with me, you can call me, send me a text
• 44:38
  message or a WhatsApp message just like Idara did on
• 44:41
  08064662140. So thanks for your time and
• 44:46
  attention. I'll catch you all some other
• 44:47
  time.