TikTok 101: How to Build an Engaged Audience | Zaria Parvez of Duolingo

Marketing Happy Hour · Jan 20, 2022 · 39m

"Do not excessively sell your product on social media." In this episode of Marketing Happy Hour, Zaria Parvez of Duolingo is sharing how she turned a language learning app into a highly engaging and viral brand across Tik Tok, Instagram and Twitter. As a social media coordinator and the voice of the Duolingo Owl Zaria has worked with her team to grow their social media accounts while building a community of millions of raving fans. During this interview, learn how to: Apply the "flicker, flash and flare" method to your social media accounts Maximize your brand impact on Tik Tok Engage your…