Latest / The Real Estate Agent Playbook / Virtual Showings Unveiled: A Real Estate Agent’s Guide

Transcript

Virtual Showings Unveiled: A Real Estate Agent’s Guide · The Real Estate Agent Playbook

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  The landscape of real estate has obviously changed, and On this channel, we talk
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  a ton about kind of mindset and ideas.
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  This is pulling back the curtain just a little bit, talking about virtual
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  showings and all the uses, right?
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  This is almost a lead generation format used by some, but can be an
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  absolutely amazing, massive value add.
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  And we're gonna talk about that next.
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  What's
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  Playbook.
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  Today I'm giving you a very tactical idea and a way to leverage your time into not
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  just, you know, maybe a YouTube video or an Instagram post or whatever, but using
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  it to give a value add to your clients.
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  And I'm super excited about that.
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  If you like what you hear, please like, comment, subscribe, share the podcast with
• 0:50
  any of your favorite real estate agents.
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  We're working to grow both communities simultaneously to just be a resource
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  to help agents win every single day at the game of real estate.
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  So let's get into it.
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  The virtual showing this absolutely blew up during COVID.
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  And it's literally anything from actually setting a showing, walking
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  through a property, showing somebody on the other end, live or video, and
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  downloading it and sending it across, you know, to them to kind of view.
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  You're saving them a ton of time in that instance.
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  However, people are leveraging this for YouTube channels, for Instagram.
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  You can absolutely put it on a, you know, Facebook group of something with buyers.
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  You can send it out to buyers and say, Hey, I was just touring this house today.
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  You know, if you want to check it out, let me know.
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  And you can use this almost as a marketing strategy.
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  And so my point is today, a lot of times we're like, okay, I need to do a property
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  to a virtual tour for my YouTube channel.
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  Or, you know, I have this buyer that, you know, we're touring around, you know,
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  and they're, they're in, I actually had a buyer in China once and we did a lot of
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  live showings and whatever with that video technology is so apparent, but are we
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  leveraging our time when we're doing this?
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  And so today I want to kind of dive into that.
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  So let's talk all things virtual showing and we can kind of go from there.
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  First and foremost, what you need.
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  It's nice to have a nice microphone with a wind blocker for sure,
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  but definitely not needed.
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  You can obviously talk inside the house if there's, it's windy out and whatever.
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  And then your cell phone, right?
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  A cell phone has such a great camera on it these days that you
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  can absolutely utilize that piece.
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  It's not like you need a big professional videographer, whatever, anything there.
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  You can use a cell phone to do that.
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  One nice thing to go along with the cell phone is a gimbal.
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  A gimbal is basically a handheld device that keeps it level.
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  You can walk upstairs without, you know, getting it shaky
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  and doing all those things.
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  But they are very useful in that if you're going to get into this space, if
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  you're using, you know, it for YouTube and that kind of stuff, it's absolutely.
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  Easy hundred dollar, you know tool that you can use that will help leverage and
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  you will get your use out of it And so all of those things literally under you know,
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  you all have a cell phone so I hope you do if you're running a business, but You
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  know the X added extras lighting anything you need probably, you know under 250
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  bucks total If you get the really nice kind of options there, so that's that's
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  That's first and foremost, maybe a little lapel mic like these DJI's that I have.
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  That are really good.
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  This piece plugs straight into the phone and this piece just clips onto
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  your lapel So that's really nice.
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  There's a ton of cheaper versions in this DJI, but Those are
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  kind of the tools you need.
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  So at the end of the day, it's a fairly cheap, lead generation tactic, if
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  that's what you're going to use it for.
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  So let's talk about the preparation and permission.
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  First things first is if you're going to video anybody's belongings,
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  anybody's home, certainly get permission from the listing agent, or your
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  client, if you are the listing agent.
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  So understand that that's absolutely massive.
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  Understand that, you know, this day and age, people have cameras and things.
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  So don't try and, you know, sneak one off.
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  Essentially just have the conversation, be truthful.
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  Hey, I'm, you know, going to video this property for a potential showing or
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  Hey, I'm going to video this property and feature it on my YouTube channel,
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  you know, to help you with marketing, I'll tag you, I'll, I'll name you as
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  the listing agent, whatever you have to do to follow the MLS and your, your
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  local boards rules, please do that.
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  But even if your, your rules are a little bit outside, I would
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  absolutely get that permission, get it in writing, send a simple text.
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  Some people are going to say yes, some people are going to say hell no.
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  Right?
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  And, and that's what it is.
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  And so I think you just move on to the next.
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  As you go, right?
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  New builds, commonly.
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  You know, we'll say, no, you can't distribute it.
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  And, you know, sometimes, but if you say, Hey, I'm just going to get this,
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  you know, I'm going to walk through this.
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  I have a ton of buyers.
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  I'm gonna throw it up on my YouTube channel.
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  And so they can have access to it.
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  Usually they'll, they'll let it go.
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  So I'm not here to coach you on that, but make sure that you are having permission.
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  The next thing is preparation, right?
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  This is absolutely huge.
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  And when, especially when you're getting on live and doing that.
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  It sometimes gets sped up, so make sure that you're capturing
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  everything that you need to capture.
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  Right?
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  I have a client who, you know, we, we videotape the, the road behind them and
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  all the things and, and he feels like it was, it was louder than he expected.
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  Well, you know, that's the key is you probably do want people to come
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  and see the property before their, you know, contingencies are up.
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  In the event, maybe their perception of a loud noise, noisy road is
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  way different than yours, right?
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  I always have my clients go to the property multiple times at
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  different times of the day so that they can have that access.
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  Well, on virtual showings, that's tough.
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  But, please make sure that you're, you know, scanning the neighborhood,
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  scanning the front, scanning the back.
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  You know, noting where it's located geographically across
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  from a school or whatever.
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  So make sure you're doing that.
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  But when you're live, it's kind of hard to So make a checklist and be like,
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  okay, this is how we're gonna do it.
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  We're going to do the interior.
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  We can do the exterior.
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  Then I'm going to take a walk down the block and you know,
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  just we can have a conversation.
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  You can ask me questions.
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  What's that?
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  And Make it more interactive if you have the opportunity and you're doing it live.
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  If you're not doing it live and you're recording, certainly, you know, and
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  you're sending it for, you know, somebody to potentially write a contract.
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  You definitely want to document a lot of those things.
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  If you're using it for lead generation, certainly here's,
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  here's the, you know, sexy house, here's everything that's going on.
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  This is kind of what, where it's at, whatever.
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  And if you want private showing, right?
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  Typically no one's going to click on your YouTube channel and be like, Hey,
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  write a contract on that house for me.
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  I'll sign here.
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  So it depends on kind of where your audience is and where it's
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  going, but make sure that you have a checklist to have it all right.
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  Doors, stairs, please don't fall down the stairs while you're doing this.
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  So I typically like to walk the property first.
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  Make sure it's, you know, show ready.
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  Make sure that you're in that wide angle lens.
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  If you have that 15 pro max, and really provide a great experience
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  and a comprehensive, tour of the home when you're doing that.
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  And then a lot of people will do, you know, voiceovers outside.
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  If it's windy outside, you can actually, you know, show community pictures while
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  you're doing a voiceover from your office with all this editing software.
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  You can do a lot of things there.
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  But the preparation is absolutely key in making sure that you're not
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  missing certain things, especially if it's for a client who could
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  potentially write an offer.
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  You know, today on that property, and then I highly suggest making sure people,
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  you know, smell it, feel it, whatever.
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  Everybody's emotions are gonna be different.
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  Everyone's tolerance level is gonna be different.
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  So if you are writing a contract based on a virtual showing,
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  that's my suggestion to you.
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  Whether it's coming to the inspection or, you know, whatever, depending on the
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  circumstance, that's absolutely the case.
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  So obviously, we've talked about some do's and don'ts, the preparation,
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  the permission, and I think how you distribute it is, is absolutely,
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  you know, a professional piece of the pie and, and making sure that
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  it's not, you know, showing as you're listing and all the things.
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  You don't want to make Some of the real estate agents mad.
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  Some of the people have been in a while by not giving, you
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  know, credit where credit's due.
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  So make sure you're doing that.
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  But ultimately it's a great way to kind of leverage.
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  If you're at a property, you know, quick, quick story, all of this.
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  So make sure that you're understanding that you do need permission
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  to post, you know, personal belongings onto the internet.
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  I don't want you to get in trouble there.
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  There's all kinds of stuff, drone footage, all of the things.
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  Things just make sure you're having conversations.
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  And the truth is having these conversations will only
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  better your skills, right?
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  If you have to have a conversation with a neighbor, Hey, we're going to
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  do some drone footage of the listing.
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  Maybe you get another listing, right?
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  Or, Hey, here's my card.
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  If you have any issues with the showings or someone blocks your driveway to
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  an open house, please call me and I'll make sure I take care of it.
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  Just providing that top notch level of professionalism through
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  these conversations when you're obtaining permission, right?
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  We are talking a ton on this channel about, you know, conversations over leads.
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  This is an opportunity to have more conversations.
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  Just explain what you're doing, right?
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  Who knocking on a neighbor's door and saying, Hey, we're
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  going to do some drone footage.
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  Just wanted to make sure you knew that.
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  Do you have any concerns?
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  Whatever, let me know.
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  And it's just an opportunity.
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  Oh, you're doing drone footage for a real estate listing.
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  That's super cool.
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  Right.
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  Give me your card.
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  I'm going to, when I list my house, I'm going to give it to you.
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  So I think that that's absolutely the deal.
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  And then, you know, the follow up is key, right?
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  And whatever we do follow up, that's exactly kind of what I just walked
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  you through with the door knocking follow up with those people say,
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  Hey, you know, how's it going?
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  If you have a conversation with the drone footage, definitely knock on their door
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  and be like, Hey, thanks so much for being cool and give us permission to do that.
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  You know your home wasn't really in it, but you know when we're thousands
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  of feet in the air Certainly probably see a car in the driveway or whatever
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  but this home just sold for over asking price I just wanted to give you the full
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  rundown of what happened and here's my card if you ever need anything Right.
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  And so you're, you're just building those relationships and you're using,
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  you know, that virtual first virtual showing, or, you know, the marketing
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  that you're using in order to explain to people and continue that conversation
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  and then show the results, which is absolutely the key because even if
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  you're doing a virtual showing, you're walking down the street, you're talking,
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  you know, neighbor says, Hey, like, Hey, I'm going to finish this up.
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  I'll be right back.
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  Right.
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  Hey, I'm just saving my clients time from driving out to all these listings
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  because if they like it They're gonna pick two or three if they like them, then
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  we're gonna go see him in person, right?
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  What a value add Oh, that's really cool.
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  I hate going to see ten houses when I only need one, right?
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  And so you can just leverage this and leverage the technology To your advantage.
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  And so if you have any questions about virtual showings, any
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  best practices, things like that, I touched on most of them.
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  But please reach out if you're interested in, you know, seeing how you can
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  leverage this more because you do it already book a game plan, call with me.
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  I'd be happy to chat with you.
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  I hope you have a good one and we'll talk to you next time.
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  Like comment, subscribe, share the podcast.
• 11:11
  Let's go.