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Latest / Cyber Go-To-Market Talk: The Cybersecurity Podcast About Cyber Sales, Marketing & Revenue Growth

170: Important leadership trait: bringing great people with you. But how do you do that?

Life in startup sales is a little bit easier if there is already trust and a relationship between the sales leader and some of the sellers. Founders should look for a sales leader who is able to do this.

In this episode with Craig Denton, the RVP of Sales at Beyond Trust, you will learn:

How to build trust with your sellers

Why you have to take other’s opinions of sellers with a grain of salt

We know sales leaders should lead from the front, but how do you do that?

Get a balance of working in the business with on the business

How to have tough conversations when things aren't going so well…

The skinny

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