The "Firefighter" Trap Killing Your Startup - With Tiffany Khoo

Founder F**K ups · Mar 5, 2026 · 29m · transcript

Tiffany, the founder of WeAssist, shares her experience with the Founder's Fix-It Trap, the process of restructuring her company, and the shift in leadership and empowerment. The conversation delves into the challenges faced by early-stage founders and the transformation of leadership style to build a successful team.

Takeaways

Founder's Fix-It Trap

Building a Team

Leadership and Empowerment

Chapters

00:00 Introduction to WeAssist

11:11 Restructuring the Company

19:56 Skill Gap Analysis and Restructuring

28:02 Leadership and Empowerment