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E22 Branding for Scale Ups with Leonard Carey

In this episode, host Granger Forson sits down with Leonard Carey, the founder of Dampsmart, to discuss how sensor technology and data analytics are transforming the housing sector.

Leonard shares his professional journey from pioneering Near Field Communications (NFC) in the UK telecoms industry to engineering unobtrusive, self-install hardware that tracks moisture, ventilation, and insulation in homes. They dive into the regulatory changes shaking up social and private housing, the trap of consulting versus scaling, and a deep-dive strategy session on applying the "law of diffusion" to…

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