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Wayfair's Perigold Goes Big - 30K Square Feet of Luxury | Fast Five Shorts · Omni Talk Retail

• 0:00
  Wayfair's
• 0:00
  luxury
• 0:01
  brand
• 0:01
  Paragould
• 0:02
  is
• 0:03
  going
• 0:03
  big
• 0:03
  in
• 0:03
  Florida
• 0:04
  with
• 0:04
  its
• 0:04
  new
• 0:05
  store
• 0:05
  debut.
• 0:06
  Wayfair
• 0:07
  has
• 0:07
  opened
• 0:07
  its
• 0:07
  second
• 0:08
  Paragould
• 0:08
  banner
• 0:09
  store,
• 0:09
  a
• 0:09
  nearly
• 0:10
  30,000
• 0:10
  square
• 0:11
  foot,
• 0:11
  two
• 0:12
  level
• 0:12
  location
• 0:13
  at
• 0:13
  City
• 0:13
  Place
• 0:14
  in
• 0:14
  West
• 0:15
  Palm
• 0:15
  Beach,
• 0:15
  Florida.
• 0:16
  I
• 0:16
  know
• 0:16
  that's
• 0:17
  Ann's
• 0:17
  favorite
• 0:17
  vacation
• 0:18
  spot
• 0:18
  in
• 0:18
  Florida.
• 0:19
  The
• 0:19
  opening
• 0:20
  follows
• 0:20
  the
• 0:20
  luxury
• 0:20
  brand's
• 0:21
  brick
• 0:21
  and
• 0:21
  mortar
• 0:21
  debut
• 0:22
  earlier
• 0:22
  this
• 0:22
  year
• 0:22
  in
• 0:23
  Houston.
• 0:23
  And
• 0:24
  it
• 0:24
  also
• 0:24
  comes
• 0:24
  as
• 0:24
  Wayfair
• 0:25
  is
• 0:25
  expanding
• 0:26
  its
• 0:26
  namesake
• 0:26
  brand
• 0:27
  with
• 0:27
  a
• 0:27
  large
• 0:27
  format
• 0:28
  concept.
• 0:29
  The
• 0:29
  store
• 0:29
  houses
• 0:29
  More
• 0:30
  than
• 0:30
  150
• 0:31
  luxury
• 0:31
  home
• 0:32
  brands
• 0:32
  across
• 0:32
  furniture,
• 0:33
  decor
• 0:33
  and
• 0:33
  lighting,
• 0:34
  with
• 0:34
  many
• 0:34
  products
• 0:35
  available
• 0:35
  to
• 0:35
  take
• 0:36
  home
• 0:36
  or
• 0:36
  ship
• 0:36
  within
• 0:36
  a
• 0:37
  week.
• 0:37
  Also
• 0:38
  unique
• 0:38
  to
• 0:38
  the
• 0:38
  West
• 0:38
  Palm
• 0:39
  beach
• 0:39
  store
• 0:39
  is
• 0:39
  a
• 0:40
  dedicated
• 0:40
  sleep
• 0:41
  center
• 0:41
  where
• 0:42
  customers
• 0:42
  can
• 0:42
  explore
• 0:43
  premier
• 0:43
  bedding
• 0:43
  in
• 0:43
  a
• 0:44
  boutique
• 0:44
  like
• 0:44
  setting.
• 0:45
  The
• 0:45
  store
• 0:45
  also
• 0:46
  offers
• 0:46
  an
• 0:46
  expanded
• 0:46
  assortment
• 0:47
  of
• 0:47
  kitchen
• 0:47
  appliances,
• 0:48
  offering
• 0:48
  shoppers
• 0:49
  the
• 0:49
  chance
• 0:49
  to
• 0:49
  experience
• 0:50
  luxury
• 0:50
  kitchen
• 0:51
  design
• 0:51
  solutions
• 0:52
  firsthand.
• 0:54
  Manola.
• 0:54
  3,000
• 0:55
  square
• 0:55
  feet
• 0:55
  for
• 0:56
  a
• 0:56
  new
• 0:56
  Wayfair
• 0:56
  Paragould
• 0:57
  store
• 0:57
  is
• 0:58
  pretty
• 0:58
  darn
• 0:58
  big.
• 1:00
  Would
• 1:00
  you
• 1:00
  have
• 1:00
  greenlit
• 1:01
  this
• 1:01
  idea?
• 1:02
  I
• 1:02
  mean,
• 1:02
  you
• 1:03
  know
• 1:03
  my,
• 1:03
  my
• 1:04
  first
• 1:04
  reaction
• 1:04
  when
• 1:05
  I
• 1:05
  saw
• 1:05
  that,
• 1:05
  I
• 1:05
  was
• 1:05
  like,
• 1:06
  ooh,
• 1:06
  I
• 1:06
  want
• 1:07
  to
• 1:07
  go
• 1:07
  there.
• 1:07
  And
• 1:07
  then
• 1:08
  my
• 1:08
  kind
• 1:08
  of
• 1:09
  business
• 1:09
  came
• 1:10
  on.
• 1:10
  I
• 1:10
  was
• 1:10
  like,
• 1:10
  there's
• 1:11
  no
• 1:11
  way
• 1:11
  that's
• 1:11
  profitable
• 1:12
  on
• 1:12
  like
• 1:13
  a
• 1:13
  four.
• 1:13
  Really?
• 1:15
  That
• 1:15
  was
• 1:15
  my
• 1:16
  gut
• 1:16
  reaction.
• 1:16
  Right?
• 1:17
  Yeah,
• 1:18
  you
• 1:18
  know,
• 1:18
  I
• 1:18
  think
• 1:18
  there's
• 1:19
  a
• 1:19
  couple
• 1:19
  interesting
• 1:20
  things,
• 1:20
  right?
• 1:20
  It's
• 1:20
  kind
• 1:20
  of,
• 1:21
  we've
• 1:21
  seen
• 1:22
  other
• 1:22
  players
• 1:22
  in
• 1:23
  kind
• 1:23
  of
• 1:23
  that
• 1:23
  luxury
• 1:24
  space,
• 1:24
  you
• 1:24
  know,
• 1:24
  Restoration
• 1:25
  Hardware,
• 1:25
  build
• 1:26
  these
• 1:26
  kind
• 1:26
  of
• 1:26
  mega
• 1:27
  flagships,
• 1:28
  you
• 1:29
  know,
• 1:29
  very
• 1:29
  high
• 1:30
  finishes,
• 1:31
  very
• 1:31
  expensive
• 1:31
  real
• 1:32
  estate.
• 1:32
  Big,
• 1:33
  big
• 1:34
  moments.
• 1:34
  I,
• 1:34
  I
• 1:35
  think
• 1:35
  it's
• 1:35
  a
• 1:35
  brand
• 1:35
  building
• 1:37
  exercise
• 1:38
  in
• 1:38
  some
• 1:38
  sense.
• 1:39
  But
• 1:39
  the
• 1:39
  other
• 1:39
  thing
• 1:39
  that
• 1:40
  caught
• 1:40
  my
• 1:40
  attention
• 1:40
  is
• 1:41
  when
• 1:41
  they
• 1:42
  get
• 1:42
  to
• 1:42
  talking
• 1:42
  a
• 1:42
  little
• 1:43
  bit
• 1:43
  about
• 1:43
  the,
• 1:43
  you
• 1:43
  know,
• 1:43
  there's
• 1:44
  product
• 1:44
  that
• 1:44
  you
• 1:44
  can
• 1:44
  take
• 1:45
  home.
• 1:46
  That
• 1:46
  day
• 1:47
  I
• 1:47
  was
• 1:47
  like,
• 1:47
  oh,
• 1:47
  maybe
• 1:48
  it's
• 1:48
  like
• 1:48
  a
• 1:48
  luxe
• 1:49
  IKEA
• 1:49
  situation,
• 1:50
  right,
• 1:50
  where
• 1:51
  they're
• 1:51
  monetizing
• 1:52
  the,
• 1:52
  the
• 1:52
  experience
• 1:53
  a
• 1:53
  bit
• 1:53
  more.
• 1:55
  And
• 1:55
  I
• 1:55
  think
• 1:55
  another
• 1:56
  thing
• 1:56
  that
• 1:57
  was
• 1:57
  interesting
• 1:57
  is,
• 1:57
  you
• 1:58
  know,
• 1:58
  they're
• 1:58
  saying
• 1:58
  a
• 1:58
  lot
• 1:58
  of
• 1:58
  the
• 1:59
  inventory
• 1:59
  being
• 1:59
  available,
• 2:00
  you
• 2:00
  know,
• 2:00
  a
• 2:00
  week
• 2:01
  out,
• 2:02
  that's
• 2:02
  remarkable.
• 2:03
  Honestly,
• 2:03
  if
• 2:03
  you
• 2:03
  try
• 2:03
  to
• 2:04
  buy
• 2:04
  furniture
• 2:05
  anywhere
• 2:05
  else,
• 2:05
  you
• 2:05
  know,
• 2:06
  high
• 2:06
  end,
• 2:06
  lower
• 2:06
  end,
• 2:07
  it
• 2:08
  can
• 2:08
  be
• 2:08
  months,
• 2:09
  right?
• 2:09
  And
• 2:10
  then
• 2:10
  you're
• 2:10
  sitting,
• 2:11
  you
• 2:11
  don't
• 2:11
  have
• 2:11
  a
• 2:11
  sofa,
• 2:12
  you
• 2:12
  know,
• 2:12
  you're
• 2:13
  sitting
• 2:13
  on
• 2:13
  the,
• 2:14
  on
• 2:14
  the
• 2:14
  ground
• 2:14
  for
• 2:14
  a
• 2:15
  long
• 2:15
  time.
• 2:15
  So
• 2:16
  I,
• 2:17
  first,
• 2:17
  I
• 2:18
  want
• 2:18
  to
• 2:18
  go
• 2:18
  check
• 2:18
  it
• 2:18
  out.
• 2:19
  Second,
• 2:19
  maybe
• 2:20
  they
• 2:20
  are,
• 2:21
  you
• 2:21
  know,
• 2:21
  able
• 2:22
  to
• 2:22
  make
• 2:22
  it
• 2:22
  profitable
• 2:23
  with
• 2:23
  this
• 2:23
  mix
• 2:23
  of,
• 2:24
  you
• 2:24
  know,
• 2:25
  in
• 2:25
  stock
• 2:25
  product
• 2:25
  that
• 2:26
  you
• 2:26
  can
• 2:26
  take
• 2:26
  home
• 2:26
  or
• 2:27
  product
• 2:27
  that
• 2:27
  is
• 2:28
  quick
• 2:28
  turn
• 2:28
  and
• 2:29
  you
• 2:29
  know,
• 2:29
  people
• 2:29
  are
• 2:29
  shopping
• 2:30
  and
• 2:30
  needing
• 2:31
  These
• 2:31
  pieces
• 2:31
  of
• 2:32
  furniture.
• 2:32
  And,
• 2:32
  you
• 2:33
  know,
• 2:33
  sometimes
• 2:33
  it's
• 2:33
  like,
• 2:33
  if
• 2:33
  I
• 2:34
  can
• 2:34
  get
• 2:34
  it,
• 2:34
  you'll
• 2:35
  change
• 2:35
  your
• 2:35
  mind
• 2:36
  and
• 2:36
  buy
• 2:36
  it
• 2:36
  there.
• 2:37
  Also
• 2:38
  thought
• 2:38
  the
• 2:38
  sleep
• 2:39
  was
• 2:39
  interesting
• 2:39
  because
• 2:40
  we
• 2:40
  had
• 2:40
  seen
• 2:41
  a
• 2:41
  lot
• 2:41
  of
• 2:41
  kind
• 2:41
  of
• 2:42
  going
• 2:42
  digital
• 2:43
  for
• 2:43
  the
• 2:43
  sleep
• 2:44
  category.
• 2:44
  Right.
• 2:44
  With
• 2:45
  all
• 2:45
  these
• 2:45
  kind
• 2:45
  of
• 2:45
  memory
• 2:45
  foam
• 2:46
  mattresses
• 2:46
  and
• 2:47
  whatnot.
• 2:48
  But
• 2:48
  the
• 2:48
  more
• 2:48
  traditional
• 2:50
  sleep
• 2:50
  category
• 2:51
  is
• 2:51
  pretty
• 2:51
  neglected.
• 2:52
  Right.
• 2:52
  It's
• 2:52
  hard
• 2:52
  to.
• 2:52
  There's
• 2:53
  not
• 2:53
  that
• 2:53
  many
• 2:53
  places
• 2:54
  to
• 2:54
  go
• 2:54
  find
• 2:54
  a
• 2:54
  mattress,
• 2:55
  and
• 2:55
  it's
• 2:55
  a
• 2:55
  big
• 2:55
  ticket
• 2:56
  item.
• 2:57
  So
• 2:58
  I
• 2:58
  think,
• 2:59
  you
• 2:59
  know,
• 3:00
  it.
• 3:00
  Maybe
• 3:00
  I
• 3:00
  would
• 3:01
  have
• 3:01
  greenlit
• 3:01
  it.
• 3:01
  Yeah,
• 3:02
  it's.
• 3:02
  I
• 3:02
  was.
• 3:03
  Yeah.
• 3:03
  Okay.
• 3:04
  Coming
• 3:05
  back
• 3:05
  around.
• 3:05
  Coming
• 3:05
  back
• 3:06
  around.
• 3:07
  Yeah.
• 3:08
  You're
• 3:08
  bringing
• 3:08
  up
• 3:08
  some
• 3:08
  interesting
• 3:08
  points
• 3:09
  on
• 3:09
  the
• 3:09
  scale
• 3:09
  side
• 3:09
  of
• 3:09
  things
• 3:10
  too.
• 3:10
  But
• 3:10
  so
• 3:11
  I'm
• 3:11
  curious
• 3:11
  because
• 3:11
  you
• 3:11
  mentioned
• 3:12
  it
• 3:12
  when
• 3:12
  you
• 3:12
  first
• 3:13
  looked
• 3:13
  at
• 3:13
  the
• 3:13
  pictures
• 3:13
  in
• 3:14
  the
• 3:14
  article,
• 3:14
  did
• 3:14
  you
• 3:14
  immediately
• 3:15
  think,
• 3:15
  wow,
• 3:15
  this
• 3:15
  is
• 3:16
  kind
• 3:16
  of
• 3:16
  like
• 3:17
  RH
• 3:17
  Ask
• 3:18
  Restoration
• 3:18
  Hardware,
• 3:18
  Ask
• 3:19
  in
• 3:19
  terms
• 3:19
  of
• 3:19
  what
• 3:19
  they're
• 3:19
  going
• 3:20
  for.
• 3:20
  It
• 3:21
  did
• 3:21
  give
• 3:21
  me
• 3:21
  that.
• 3:22
  That
• 3:22
  sense.
• 3:22
  They
• 3:23
  have
• 3:23
  a
• 3:23
  different
• 3:23
  aesthetic,
• 3:24
  but
• 3:24
  it
• 3:24
  has
• 3:25
  that
• 3:25
  kind
• 3:25
  of
• 3:25
  very
• 3:26
  grand,
• 3:26
  very.
• 3:27
  You
• 3:27
  know,
• 3:27
  I
• 3:28
  took
• 3:28
  my
• 3:28
  kids
• 3:28
  to
• 3:28
  the
• 3:28
  RH
• 3:29
  store
• 3:29
  here
• 3:29
  in
• 3:29
  the.
• 3:30
  In
• 3:30
  the
• 3:30
  meatpacking
• 3:31
  district,
• 3:31
  and
• 3:32
  they
• 3:32
  were
• 3:32
  like,
• 3:32
  mommy,
• 3:33
  what
• 3:33
  is
• 3:33
  this
• 3:33
  museum?
• 3:34
  You
• 3:34
  know,
• 3:34
  they're
• 3:35
  like,
• 3:35
  oh,
• 3:35
  this
• 3:35
  is,
• 3:35
  like,
• 3:35
  so,
• 3:36
  you
• 3:36
  know,
• 3:36
  grand.
• 3:37
  And
• 3:37
  it
• 3:37
  has
• 3:37
  that,
• 3:38
  like,
• 3:38
  very
• 3:38
  upscale
• 3:38
  feel.
• 3:39
  I
• 3:39
  think
• 3:39
  this
• 3:39
  has,
• 3:40
  you
• 3:40
  know,
• 3:41
  nods
• 3:41
  to
• 3:41
  that.
• 3:42
  Right.
• 3:42
  It
• 3:42
  feels.
• 3:43
  It
• 3:44
  feels
• 3:44
  grand.
• 3:45
  Right,
• 3:45
  right,
• 3:45
  right.
• 3:46
  Okay.
• 3:46
  Got
• 3:46
  it.
• 3:46
  And
• 3:47
  did
• 3:47
  you
• 3:47
  feel
• 3:47
  that
• 3:47
  way
• 3:47
  too?
• 3:47
  And
• 3:48
  what
• 3:48
  was
• 3:48
  your
• 3:48
  take?
• 3:49
  I.
• 3:50
  I
• 3:50
  keep
• 3:50
  going
• 3:51
  back
• 3:51
  and
• 3:51
  forth
• 3:51
  on
• 3:51
  this
• 3:52
  one.
• 3:52
  I
• 3:52
  mean,
• 3:52
  I
• 3:53
  feel
• 3:53
  like
• 3:54
  on
• 3:54
  one
• 3:54
  hand,
• 3:54
  I
• 3:55
  like
• 3:55
  that
• 3:56
  there
• 3:56
  it.
• 3:56
  This
• 3:57
  is
• 3:57
  really
• 3:57
  bringing
• 3:57
  a
• 3:58
  marketplace
• 3:58
  of
• 3:59
  brands
• 3:59
  together
• 4:00
  in
• 4:00
  one
• 4:01
  store.
• 4:01
  It's,
• 4:02
  you
• 4:02
  know,
• 4:02
  it's
• 4:02
  independent
• 4:03
  retailers
• 4:03
  like
• 4:03
  Blue
• 4:04
  Dot,
• 4:04
  one
• 4:04
  of
• 4:04
  my
• 4:04
  favorite
• 4:05
  furniture
• 4:05
  designers.
• 4:05
  Like,
• 4:06
  it's
• 4:06
  giving
• 4:06
  me
• 4:07
  the
• 4:07
  opportunity
• 4:08
  to
• 4:08
  see
• 4:08
  a
• 4:08
  vignette
• 4:09
  in
• 4:09
  a
• 4:09
  furniture
• 4:09
  store
• 4:10
  that's
• 4:10
  pulling
• 4:10
  from
• 4:11
  a
• 4:11
  lot
• 4:11
  of
• 4:11
  small,
• 4:11
  smaller,
• 4:12
  like
• 4:12
  sometimes
• 4:12
  D2C
• 4:13
  brands
• 4:14
  in
• 4:14
  one
• 4:14
  spot.
• 4:15
  So
• 4:15
  I
• 4:16
  liked
• 4:16
  that
• 4:16
  component
• 4:17
  of
• 4:17
  it.
• 4:17
  But
• 4:17
  I
• 4:17
  think
• 4:18
  if
• 4:18
  I
• 4:18
  was
• 4:18
  Wayfair,
• 4:19
  I
• 4:19
  think
• 4:20
  that
• 4:20
  especially
• 4:21
  in
• 4:21
  West
• 4:21
  Palm
• 4:22
  beach,
• 4:22
  like,
• 4:22
  you're
• 4:22
  sitting
• 4:23
  on
• 4:23
  rows
• 4:24
  and
• 4:24
  rows
• 4:24
  and
• 4:24
  rows
• 4:25
  of
• 4:25
  high
• 4:25
  end
• 4:25
  luxury
• 4:26
  furniture
• 4:26
  stores
• 4:27
  like
• 4:27
  rh,
• 4:28
  like
• 4:28
  Manola's
• 4:28
  talking
• 4:29
  about,
• 4:29
  I
• 4:30
  almost
• 4:30
  wonder
• 4:31
  if
• 4:31
  I
• 4:31
  wouldn't
• 4:31
  have
• 4:32
  gone
• 4:32
  with
• 4:32
  a
• 4:33
  more
• 4:33
  cohesive
• 4:34
  Wayfair
• 4:34
  brand
• 4:35
  strategy.
• 4:36
  So
• 4:36
  not
• 4:36
  just
• 4:36
  Paragould,
• 4:37
  but
• 4:37
  also,
• 4:38
  like,
• 4:38
  giving
• 4:39
  people
• 4:39
  the
• 4:39
  opportunity
• 4:40
  to,
• 4:40
  like,
• 4:41
  cross
• 4:41
  categories
• 4:42
  a
• 4:42
  little
• 4:42
  bit
• 4:43
  more.
• 4:43
  So,
• 4:43
  like,
• 4:43
  maybe
• 4:44
  you
• 4:44
  don't
• 4:44
  need
• 4:45
  a
• 4:45
  $7,000
• 4:46
  lamp
• 4:47
  next
• 4:47
  to
• 4:47
  your
• 4:48
  $15,000
• 4:49
  couch.
• 4:49
  Like,
• 4:49
  could
• 4:50
  you
• 4:50
  have
• 4:50
  a
• 4:50
  lamp
• 4:50
  from
• 4:51
  another?
• 4:51
  Like,
• 4:52
  could
• 4:52
  you
• 4:52
  use
• 4:52
  this
• 4:52
  as
• 4:53
  a
• 4:53
  real
• 4:53
  opportunity
• 4:53
  for
• 4:54
  the
• 4:54
  designers
• 4:54
  at
• 4:55
  Wayfair
• 4:55
  to
• 4:55
  like,
• 4:55
  create
• 4:56
  a
• 4:56
  room
• 4:56
  that's
• 4:57
  a
• 4:57
  good
• 4:57
  mix
• 4:57
  of
• 4:58
  high
• 4:58
  and
• 4:58
  low,
• 4:58
  because
• 4:58
  I
• 4:58
  think
• 4:59
  that's
• 4:59
  how
• 4:59
  real
• 4:59
  people
• 5:00
  shop.
• 5:00
  I
• 5:00
  don't
• 5:01
  think
• 5:01
  that
• 5:02
  most
• 5:02
  people
• 5:02
  are
• 5:03
  going
• 5:03
  into
• 5:03
  RH
• 5:03
  and
• 5:04
  they're
• 5:04
  like,
• 5:04
  buy
• 5:04
  the
• 5:04
  whole
• 5:05
  room.
• 5:05
  I'll,
• 5:05
  you
• 5:05
  know,
• 5:06
  here's,
• 5:07
  you
• 5:07
  know,
• 5:07
  hundreds
• 5:07
  of
• 5:07
  thousands
• 5:08
  of
• 5:08
  dollars.
• 5:09
  So
• 5:09
  I
• 5:10
  think
• 5:10
  if
• 5:10
  I
• 5:10
  was
• 5:10
  Wayfair,
• 5:11
  I
• 5:11
  think
• 5:11
  the
• 5:12
  more
• 5:12
  differentiating
• 5:13
  point
• 5:13
  here
• 5:14
  would
• 5:14
  be
• 5:14
  how
• 5:14
  do
• 5:15
  I
• 5:15
  showcase
• 5:15
  my
• 5:15
  product
• 5:16
  in
• 5:16
  a
• 5:17
  luxury
• 5:18
  street
• 5:18
  environment
• 5:19
  in
• 5:19
  West
• 5:19
  Palm
• 5:20
  beach,
• 5:20
  but
• 5:20
  show
• 5:21
  that
• 5:21
  there's,
• 5:21
  like,
• 5:21
  you
• 5:22
  can
• 5:22
  have
• 5:22
  the
• 5:22
  best
• 5:22
  of
• 5:23
  both
• 5:23
  worlds.
• 5:23
  You
• 5:23
  can
• 5:23
  have
• 5:24
  a
• 5:24
  low
• 5:24
  end
• 5:24
  and
• 5:25
  a
• 5:25
  high
• 5:25
  end
• 5:25
  in
• 5:25
  the
• 5:25
  same
• 5:26
  room
• 5:26
  and,
• 5:27
  and
• 5:27
  have
• 5:27
  an
• 5:27
  affordable,
• 5:28
  very
• 5:29
  beautiful
• 5:29
  looking
• 5:30
  room.
• 5:30
  So
• 5:31
  I
• 5:31
  think
• 5:32
  I
• 5:32
  would
• 5:32
  have.
• 5:32
  I
• 5:32
  would
• 5:32
  have
• 5:33
  gone
• 5:33
  beyond
• 5:33
  just
• 5:33
  the.
• 5:34
  The
• 5:34
  one
• 5:34
  brand.
• 5:35
  Hmm,
• 5:35
  interesting.
• 5:36
  See,
• 5:36
  See,
• 5:37
  I
• 5:37
  think
• 5:37
  from
• 5:37
  a
• 5:37
  merchandising
• 5:38
  perspective,
• 5:38
  what
• 5:38
  you're
• 5:38
  talking
• 5:38
  about
• 5:38
  is
• 5:39
  really
• 5:39
  hard
• 5:39
  to
• 5:39
  do.
• 5:39
  It's
• 5:39
  really
• 5:40
  hard
• 5:40
  to
• 5:40
  show
• 5:40
  luxury
• 5:41
  alongside
• 5:42
  value.
• 5:43
  And
• 5:43
  so
• 5:43
  I
• 5:43
  think
• 5:43
  that
• 5:44
  that's
• 5:44
  a
• 5:44
  tough
• 5:45
  concept
• 5:45
  to
• 5:46
  me.
• 5:46
  And
• 5:46
  I'm
• 5:46
  curious
• 5:46
  because
• 5:47
  I
• 5:47
  want
• 5:47
  to
• 5:47
  go
• 5:47
  to
• 5:47
  Lisa
• 5:47
  too,
• 5:47
  and
• 5:48
  see
• 5:48
  if
• 5:48
  we
• 5:48
  continue
• 5:48
  to
• 5:48
  share
• 5:48
  the
• 5:49
  same
• 5:49
  brain
• 5:49
  here
• 5:49
  on
• 5:49
  this
• 5:50
  podcast
• 5:50
  and
• 5:51
  a
• 5:51
  numerous
• 5:52
  podcast
• 5:52
  now
• 5:52
  at
• 5:52
  this
• 5:52
  point,
• 5:53
  like,
• 5:53
  to
• 5:53
  me,
• 5:53
  it's.
• 5:54
  To
• 5:54
  me,
• 5:54
  this
• 5:54
  is
• 5:54
  a
• 5:55
  signal
• 5:55
  that.
• 5:55
  And
• 5:55
  I
• 5:55
  think
• 5:55
  it's
• 5:56
  a
• 5:56
  good
• 5:56
  signal
• 5:56
  that
• 5:56
  Wayfair
• 5:57
  doesn't
• 5:57
  know
• 5:58
  what
• 5:58
  its
• 5:58
  identity
• 5:59
  is
• 5:59
  in
• 5:59
  the
• 5:59
  physical
• 5:59
  world.
• 6:00
  They've
• 6:00
  got
• 6:00
  the
• 6:01
  big
• 6:01
  play
• 6:01
  against
• 6:01
  Ikea,
• 6:02
  where
• 6:03
  they're
• 6:03
  seemingly
• 6:04
  going
• 6:04
  after
• 6:04
  that
• 6:04
  they're
• 6:05
  continuing
• 6:05
  to
• 6:05
  expand
• 6:05
  it,
• 6:06
  and
• 6:06
  now
• 6:06
  they've
• 6:06
  got
• 6:07
  this
• 6:07
  play
• 6:07
  in
• 6:07
  the
• 6:07
  territory
• 6:08
  where
• 6:08
  they're
• 6:08
  like,
• 6:08
  look,
• 6:09
  it's
• 6:09
  funny,
• 6:10
  there
• 6:10
  are,
• 6:10
  to
• 6:10
  me,
• 6:10
  it's
• 6:10
  funny
• 6:11
  that
• 6:11
  all
• 6:11
  of
• 6:11
  our
• 6:11
  minds
• 6:11
  went
• 6:11
  to
• 6:12
  restoration
• 6:12
  hardware,
• 6:12
  because
• 6:13
  restoration
• 6:13
  hardware,
• 6:13
  there's
• 6:14
  a
• 6:14
  lot
• 6:14
  of
• 6:14
  margin
• 6:14
  in
• 6:14
  restoration
• 6:15
  hardware
• 6:15
  that
• 6:15
  they
• 6:16
  could
• 6:16
  go
• 6:16
  after.
• 6:17
  It's
• 6:17
  very
• 6:18
  similar
• 6:18
  to
• 6:18
  any
• 6:18
  of,
• 6:18
  like,
• 6:19
  the
• 6:19
  mom
• 6:19
  and
• 6:19
  pop
• 6:20
  furniture
• 6:20
  stores
• 6:20
  that
• 6:21
  you
• 6:21
  see
• 6:21
  everywhere
• 6:21
  else
• 6:22
  that
• 6:22
  play
• 6:22
  in
• 6:22
  the
• 6:22
  luxury
• 6:23
  space.
• 6:23
  So
• 6:23
  it's
• 6:23
  not
• 6:23
  really
• 6:23
  that
• 6:24
  differentiating.
• 6:24
  Feels
• 6:25
  like
• 6:25
  they're
• 6:25
  trying
• 6:25
  to
• 6:25
  take
• 6:25
  a
• 6:25
  little
• 6:26
  bit
• 6:26
  of
• 6:26
  a
• 6:26
  piece
• 6:26
  of
• 6:26
  the
• 6:26
  Williams
• 6:27
  Sonoma
• 6:27
  angle
• 6:28
  here
• 6:28
  too,
• 6:28
  with
• 6:28
  the
• 6:28
  appliance
• 6:29
  side
• 6:29
  of
• 6:29
  things.
• 6:30
  And
• 6:30
  so,
• 6:31
  like,
• 6:31
  okay,
• 6:31
  yep.
• 6:32
  Could
• 6:32
  it
• 6:32
  work?
• 6:32
  Could
• 6:33
  you
• 6:33
  grab
• 6:33
  some
• 6:33
  of
• 6:33
  that
• 6:34
  share
• 6:34
  in
• 6:34
  the
• 6:34
  luxury
• 6:34
  market?
• 6:35
  Because
• 6:35
  the
• 6:36
  other
• 6:36
  important
• 6:36
  thing
• 6:36
  here
• 6:37
  that
• 6:37
  they
• 6:37
  can
• 6:37
  do
• 6:37
  better
• 6:38
  than
• 6:38
  anyone
• 6:38
  is
• 6:39
  they
• 6:39
  have
• 6:39
  the
• 6:39
  national
• 6:40
  scale
• 6:40
  of
• 6:40
  their
• 6:40
  logistics
• 6:41
  behind
• 6:41
  them
• 6:42
  to
• 6:42
  get
• 6:42
  the
• 6:42
  product
• 6:43
  to
• 6:43
  them
• 6:43
  quickly,
• 6:43
  to
• 6:44
  get
• 6:44
  the
• 6:44
  service
• 6:44
  that
• 6:45
  you
• 6:45
  need
• 6:45
  around,
• 6:46
  like
• 6:46
  knowing
• 6:46
  when
• 6:47
  your
• 6:47
  delivery
• 6:47
  comes,
• 6:48
  because
• 6:48
  that's
• 6:48
  a
• 6:48
  big
• 6:48
  pain
• 6:48
  in
• 6:49
  the
• 6:49
  butt
• 6:49
  when
• 6:49
  it
• 6:49
  comes
• 6:49
  to
• 6:49
  furniture.
• 6:50
  So.
• 6:50
  So
• 6:51
  I
• 6:51
  like
• 6:51
  this
• 6:51
  as
• 6:51
  an
• 6:52
  experiment
• 6:52
  and
• 6:52
  who's
• 6:53
  to
• 6:53
  say
• 6:53
  in
• 6:53
  the
• 6:53
  long
• 6:54
  run,
• 6:54
  you
• 6:54
  know,
• 6:54
  does
• 6:55
  the
• 6:55
  large
• 6:55
  store
• 6:55
  IKEA
• 6:56
  play
• 6:56
  out
• 6:56
  as
• 6:57
  the
• 6:57
  way
• 6:57
  to
• 6:57
  go?
• 6:57
  Does
• 6:58
  the
• 6:58
  luxury
• 6:58
  play
• 6:59
  play
• 6:59
  out
• 6:59
  as
• 6:59
  the
• 6:59
  way
• 7:00
  to
• 7:00
  go?
• 7:00
  Is
• 7:00
  there
• 7:00
  something
• 7:00
  else
• 7:00
  that
• 7:01
  they
• 7:01
  can
• 7:01
  concept
• 7:01
  or
• 7:02
  come
• 7:02
  up
• 7:02
  with?
• 7:02
  But
• 7:02
  for
• 7:02
  that
• 7:03
  reason,
• 7:03
  I'm
• 7:03
  with
• 7:03
  Manola.
• 7:04
  I
• 7:04
  think
• 7:04
  ultimately
• 7:04
  I
• 7:04
  greenlight
• 7:05
  this.
• 7:05
  But
• 7:05
  Lisa,
• 7:06
  what
• 7:06
  do
• 7:06
  you
• 7:06
  think?
• 7:07
  My
• 7:07
  first
• 7:07
  reaction
• 7:08
  was,
• 7:08
  yes,
• 7:09
  I
• 7:09
  greenlight
• 7:09
  it
• 7:10
  only
• 7:10
  as
• 7:11
  a
• 7:11
  test
• 7:11
  and
• 7:11
  learn.
• 7:12
  Which
• 7:12
  I
• 7:12
  think
• 7:13
  a
• 7:13
  little
• 7:13
  bit,
• 7:13
  Chris,
• 7:14
  is
• 7:14
  what
• 7:14
  you're
• 7:14
  saying
• 7:14
  is
• 7:15
  what
• 7:15
  do
• 7:15
  I
• 7:16
  this
• 7:17
  so
• 7:18
  that
• 7:18
  I
• 7:18
  can
• 7:18
  figure
• 7:19
  out
• 7:19
  what
• 7:19
  the
• 7:20
  next
• 7:20
  expansion
• 7:21
  play
• 7:21
  is.
• 7:21
  My
• 7:22
  mind,
• 7:22
  like
• 7:22
  the
• 7:22
  three
• 7:23
  of
• 7:23
  you
• 7:23
  went
• 7:23
  to.
• 7:25
  RH
• 7:25
  is
• 7:26
  struggling
• 7:26
  with
• 7:26
  those
• 7:27
  museums
• 7:28
  financially.
• 7:28
  Right.
• 7:29
  So
• 7:29
  they
• 7:29
  better
• 7:29
  take
• 7:30
  a
• 7:30
  chapter
• 7:30
  in
• 7:30
  learning
• 7:31
  from
• 7:31
  that
• 7:32
  thinking
• 7:32
  about
• 7:33
  the
• 7:33
  locations
• 7:33
  they
• 7:34
  went
• 7:34
  to.
• 7:34
  Right.
• 7:35
  As
• 7:35
  another
• 7:36
  thought,
• 7:36
  I
• 7:37
  love
• 7:37
  the
• 7:37
  test
• 7:37
  and
• 7:37
  learn.
• 7:38
  But
• 7:38
  Ann,
• 7:38
  what
• 7:38
  I
• 7:38
  will
• 7:39
  say
• 7:39
  what
• 7:40
  I
• 7:40
  did
• 7:40
  jive
• 7:41
  with
• 7:41
  with
• 7:41
  what
• 7:41
  you
• 7:41
  said,
• 7:42
  even
• 7:42
  though
• 7:42
  Chris
• 7:42
  said
• 7:42
  it
• 7:42
  would
• 7:43
  be
• 7:43
  hard
• 7:43
  to
• 7:43
  do.
• 7:43
  I
• 7:44
  think
• 7:44
  the
• 7:44
  best
• 7:44
  retailers
• 7:45
  from
• 7:45
  a
• 7:45
  merchandising
• 7:46
  perspective,
• 7:47
  if
• 7:47
  they
• 7:47
  could
• 7:47
  figure
• 7:48
  out
• 7:48
  how
• 7:48
  to
• 7:48
  show
• 7:49
  the
• 7:49
  high
• 7:49
  low,
• 7:50
  could
• 7:50
  be
• 7:50
  a
• 7:51
  huge
• 7:51
  unlock.
• 7:52
  Because
• 7:52
  if
• 7:52
  you.
• 7:53
  There's
• 7:53
  no
• 7:53
  one
• 7:53
  else
• 7:53
  doing
• 7:54
  it.
• 7:54
  Yeah.
• 7:55
  And
• 7:55
  not
• 7:55
  even
• 7:55
  in
• 7:55
  apparel.
• 7:56
  Right.
• 7:56
  In
• 7:56
  a.
• 7:57
  In
• 7:57
  a
• 7:57
  way
• 7:58
  that
• 7:58
  shows
• 7:59
  up
• 7:59
  and
• 7:59
  that
• 7:59
  is
• 8:00
  what
• 8:00
  the
• 8:00
  consumer
• 8:01
  does.
• 8:02
  And
• 8:02
  I
• 8:02
  think,
• 8:02
  you
• 8:03
  know,
• 8:03
  we
• 8:03
  go
• 8:03
  back
• 8:03
  to
• 8:03
  our
• 8:03
  conversation
• 8:04
  about
• 8:04
  the
• 8:04
  high
• 8:04
  street
• 8:05
  is
• 8:05
  how
• 8:05
  do
• 8:06
  you
• 8:06
  blend
• 8:06
  that?
• 8:07
  Because
• 8:07
  the
• 8:08
  kids,
• 8:08
  the
• 8:08
  Gen
• 8:08
  Zs,
• 8:09
  are
• 8:09
  figuring
• 8:09
  out
• 8:10
  how
• 8:10
  to
• 8:10
  mix,
• 8:11
  you
• 8:11
  know,
• 8:12
  kind
• 8:12
  of
• 8:12
  bargains
• 8:13
  with
• 8:14
  their
• 8:14
  best
• 8:14
  pieces,
• 8:15
  especially
• 8:16
  going
• 8:16
  and
• 8:16
  hitting
• 8:17
  up
• 8:17
  the
• 8:17
  vintage
• 8:17
  stores
• 8:18
  and
• 8:18
  things.
• 8:18
  So
• 8:18
  I
• 8:19
  think
• 8:19
  if
• 8:19
  someone
• 8:20
  can
• 8:20
  figure
• 8:20
  it
• 8:20
  out
• 8:20
  in
• 8:20
  any
• 8:21
  category,
• 8:22
  I
• 8:22
  think
• 8:23
  it
• 8:23
  could
• 8:23
  be
• 8:23
  quite
• 8:23
  an
• 8:23
  interesting
• 8:24
  play
• 8:24
  to
• 8:24
  be
• 8:25
  a
• 8:25
  competitive
• 8:25
  advantage
• 8:26
  for
• 8:26
  Wayfair
• 8:27
  in
• 8:27
  the,
• 8:27
  in
• 8:27
  the
• 8:27
  furniture
• 8:28
  space.
• 8:28
  Because
• 8:29
  while
• 8:29
  they're
• 8:29
  competing
• 8:29
  with
• 8:30
  Ikea,
• 8:30
  but
• 8:30
  now
• 8:31
  they're
• 8:31
  trying
• 8:31
  the
• 8:31
  luxury
• 8:32
  high
• 8:32
  end,
• 8:32
  how
• 8:32
  do
• 8:33
  they
• 8:33
  blend
• 8:33
  it?
• 8:34
  Right.
• 8:34
  And
• 8:35
  no
• 8:35
  one
• 8:35
  else
• 8:35
  can
• 8:35
  do
• 8:36
  that
• 8:36
  besides
• 8:36
  Wayfair.
• 8:37
  I
• 8:37
  mean,
• 8:37
  no
• 8:37
  one
• 8:37
  else
• 8:37
  has
• 8:38
  that
• 8:38
  assortment
• 8:38
  that
• 8:39
  can,
• 8:39
  that
• 8:39
  can
• 8:39
  offer
• 8:40
  up,
• 8:40
  you
• 8:40
  know,
• 8:40
  RH
• 8:41
  won't.
• 8:42
  IKEA
• 8:43
  can't
• 8:43
  go
• 8:43
  up
• 8:43
  market
• 8:44
  like
• 8:44
  that.
• 8:44
  Like
• 8:44
  it's.
• 8:45
  They're
• 8:45
  the
• 8:45
  ones,
• 8:46
  the
• 8:46
  only
• 8:46
  ones
• 8:46
  who
• 8:46
  can
• 8:46
  do
• 8:46
  it
• 8:47
  right
• 8:47
  now.
• 8:47
  It's
• 8:48
  like
• 8:48
  the
• 8:48
  house
• 8:48
  of
• 8:48
  brands.
• 8:49
  Right.
• 8:49
  I
• 8:49
  love
• 8:49
  that
• 8:50
  idea
• 8:50
  too.
• 8:51
  Yes.
• 8:51
  Well,
• 8:51
  and
• 8:52
  then
• 8:52
  the
• 8:52
  question
• 8:52
  is,
• 8:52
  do
• 8:52
  you
• 8:52
  invested
• 8:53
  it
• 8:53
  in
• 8:54
  physical
• 8:54
  stores
• 8:54
  or
• 8:54
  did
• 8:54
  you
• 8:55
  just
• 8:55
  play
• 8:55
  up
• 8:55
  that
• 8:55
  angle
• 8:55
  online
• 8:56
  too?
• 8:56
  Right.
• 8:56
  That's
• 8:57
  the
• 8:57
  other
• 8:57
  $64,000
• 8:58
  question
• 8:58
  here,
• 8:58
  which
• 8:59
  I
• 8:59
  don't
• 8:59
  know
• 8:59
  the
• 8:59
  answer
• 9:00
  to.