Wayfair's Perigold Goes Big - 30K Square Feet of Luxury | Fast Five Shorts
Wayfair's luxury brand Perigold opens a massive 30,000-square-foot, two-level store in West Palm Beach! Sponsored by the A&M Consumer and Retail Group, Mirakl, Ocampo Capital, Infios, and Quorso.
The new location features 150+ luxury home brands, a dedicated sleep center, and expanded kitchen appliances—with many products available to take home or ship within a week (remarkable for furniture!). But is this Restoration Hardware-esque flagship profitable?
Manola Soler initially questions the four-wall economics before coming around on the brand-building exercise and quick-turn inventory model…
The skinny
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