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Enter New Markets on the Right Foot with Craig Herman's Ecosystem Strategy - Ep 13
David Kreiger chats with Craig Herman, CRO at Aware where he is responsible for all GTM functions - Sales, CS, Marketing & Partnerships. Craig has more than 20 years of success in driving revenue in several areas, including enterprise software, SaaS, and partner sales, to name a few.
In this episode, we dive into:
Ecosystem Strategy: Three key pillars for entering new markets, the importance of technology partnerships in ecosystems, the role of resellers, using AI and technology to find industry-specific communities, and the power of networking and building contacts.
Effective Sales Tactics…
The skinny
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