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Why Real Estate Agents Lose Listings to 1% Brokers in 2026
Most real estate agents are completely unprepared for what’s happening in the 2026 housing market.
Flat-fee brokerages, 1% listing agents, and commission-cutting competitors are aggressively targeting uncertain sellers — and many agents are losing listings before the conversation even starts.
In this episode, Tim and Julie Harris break down exactly how top listing agents overcome commission objections, compete against limited-service brokerages, and position themselves as the obvious choice without cutting their fees.
You’ll learn why expired listings are becoming one of the biggest…
The skinny
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