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2026 Winter Olympics: Faster, Higher, Richer?
Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry.
This week, Martin Ross and Jonathan Rest join Catherine Davies to discuss Milan-Cortina 2026 - the TOP sponsor drop-off, media rights sales, OBS broadcast tech and the winter Olympics future in 2030 and beyond.
Ben Cronin and Joseph Perry send in their SpoBis insights from a snowy Hamburg, plus LIV Golf changes, the coldest-ever North American football match and how to streamline your ski suit.
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The skinny
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