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HotelData.com is Live: Sarah McCay Tams & Josiah Mackenzie on the Power of Hotel Performance Data and Storytelling
In this episode, Sarah McCay Tams, Head of Editorial at Actabl, joins Josiah Mackenzie to discuss the launch of HotelData.com and insights from their new 2025-2026 budgeting guide. The conversation explores how hotels are managing a gap between budgeted and actual RevPAR performance, while maintaining ADR discipline and successfully hitting gross operating profit targets through strategic cost management. Sarah also shares her journey from radio journalism to hospitality media and explains how data storytelling connects to the human side of hospitality operations.
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