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AI in Go-To-Market: Building a Revenue System for 2026 — Jacco van der Kooij #005
Jacco van der Kooij has spent over a decade telling SaaS companies how to build revenue systems. His read on AI is not that it makes teams faster. It's that AI revealed what was already broken. Companies never trained their people properly, and their marketing and sales systems were built not to talk to each other. The tools didn't cause the problem. They exposed it.
The conversation runs from why the knowledge gap between buyer and seller has flipped, to why incumbents can't copy AI-native companies without rebuilding their data layer, to why the channels most GTM teams lean on for pipeline…
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