Human + AI: Faith’s Alex Dalman on Creativity in Advertising and Marketing

The AI Adoption Podcast · Oct 2, 2025 · 37m

In this episode of the AI Adoption Podcast, Alex Dalman from VCCP’s Faith and I discuss the transformative role of combining human ingenuity with AI in the advertising and marketing industry. We explore how AI tools enhance creativity, the ethical implications of AI usage, and innovative campaigns like O2’s 'Daisy vs. Scammers'. Alex explains Generative Engine Optimization, which is the new frontier after SEO. The conversation addresses the challenges and responsibilities that come with AI adoption, emphasising the importance of training data and ethical practices in leveraging AI for good.

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