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145: Seth Deutsch: What Private Equity Really Wants from Law Firms

Seth Deutsch, founder of Samson Partners Group and author of The Owner's Manual, joins the show to unpack how private equity really evaluates founder-led businesses — and why legal services may be one of the most consequential frontiers for private capital. We break down Seth's 7 Levers of Exit Value Realization, from vision and succession to revenue quality, financials, tech, and M&A, and explore what law-firm leaders should understand now as outside investment structures evolve. Drawing on decades of operating and deal experience, Seth explains how owners can reduce risk, increase…

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