Latest / The Real Estate Agent Playbook / QR Code Strategy: Boost Listings & Generate Leads Fast

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QR Code Strategy: Boost Listings & Generate Leads Fast · The Real Estate Agent Playbook

• 0:00
  what's up guys QR codes are a thing
• 0:02
  everybody knows how to use them finally
• 0:05
  thanks to Covid and today
• 0:07
  I'm gonna talk about how
• 0:07
  I have incorporated them into my science
• 0:09
  it's a little bit different than just a general QR code
• 0:12
  sending you to a general website
• 0:14
  and branding and that kind of stuff
• 0:15
  I'm gonna dive into my whole strategy
• 0:17
  I'm actually gonna screen share
• 0:18
  on the program that I use
• 0:20
  and how it works in the back end
• 0:21
  just so you can see exactly what I'm doing
• 0:24
  to not only boost my listings
• 0:25
  but convert uh
• 0:27
  anybody who scans it into a lead so stay tuned
• 0:35
  what's up guys Jeremy Kane real estate agent playbook
• 0:37
  super excited for this one today
• 0:39
  it's a little bit different
• 0:41
  I'm actually gonna go through a tutorial
• 0:43
  but if you like things like this
• 0:45
  different strategies a lot of mindset
• 0:47
  a lot of sphere building and nurturing
• 0:49
  and helping you maximize your ability to get
• 0:52
  repeat and repeat referral clients
• 0:56
  in the real state business
• 0:57
  please like comment subscribe
• 0:58
  share the podcast with somebody that could use it
• 1:01
  we're growing that community as well
• 1:03
  but I'm thankful for you to be here
• 1:05
  and let's get into this strategy
• 1:07
  all right so here we are on QR Tiger
• 1:10
  if you go to QR Tiger com you can sign up
• 1:14
  if you do sign up and you say that Jeremy Kane sent you
• 1:18
  you can absolutely
• 1:20
  I think they get a free
• 1:22
  month or I get a free month or something like that
• 1:24
  but I wanna show you this really cool way to create
• 1:28
  dynamic QR code so come to QR Code tiger
• 1:32
  com um
• 1:33
  you do have to create a QR code here uh
• 1:36
  and you do need to generate a dynamic one
• 1:39
  a static one is just like the ones you can get off
• 1:41
  Canva and do all the things um
• 1:43
  so you can create a dynamic QR code
• 1:45
  you hit um generate QR code here once it allows oh
• 1:50
  I have to say where it's gonna go first um
• 1:52
  so if I put like re Agent Wolfpack
• 1:56
  com and this will not be for listing
• 1:59
  but I will show you mine that I have set up here
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  I'm just gonna walk you through how to do this
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  um so I'm gonna generate a QR code
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  I can come down here and I can pick certain uh
• 2:11
  dynamics and I'll show you exactly why
• 2:13
  that's huge here in a second um
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  I kind of like you can see how you can change a QR code
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  make it super cool I'm gonna go that
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  you can even change your eyes so that changes those
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  I'm gonna come in here
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  maybe upload a logo to upload the good old wolf here
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  so this is just taking you through how to upload
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  a QR code so you can make it pretty cool there
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  and then once you have that
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  you can change the colors if you wanted to
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  I kind of like the black myself
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  so we're gonna leave it actually that's blue
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  so let's go black
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  just for purposes of what we're doing there
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  you can change the frame
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  so you can do a lot of different things
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  I tend to not like the frame
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  and I'll show you why in a second um
• 2:58
  but I can do a whole bunch of things
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  I'm gonna go to none there uh
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  and then the templates I don't need those
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  so I'm just gonna download this as a PNG
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  as you can see you can do SVG or PDF for EPS
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  my download this it's gonna be one of my codes now
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  uh and all you have to do at this point is uh
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  you can take it straight off of here
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  let's wait for it to download um
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  I can take this downloading and download it as a ping
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  it's gonna come here
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  and I'm going to just go to this yard sign right
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  and this is what my sign looks like
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  but if I wanted to come over to Canva
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  build your sign out
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  you can come over here and upload that's super easy
• 3:44
  you know how to do that and then I can come into here
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  I could drag it right onto the sign if I wanted to
• 3:52
  show you just for those per up
• 3:54
  the page is locked so that's fine
• 3:56
  so this is my sign and so if you
• 3:58
  can see here this QR code
• 4:00
  if you scan it right now or go to one of my listings
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  so what I do on the dashboard is I just have
• 4:07
  you know listing 5 that's this one
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  and as you can see
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  I use different eyes and different designs
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  for all of my listings
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  so if I want to come to this one
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  I can come in here and I can edit it
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  and it can go where it wants to go
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  I use bitly because I don't pay the added on QR Tiger
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  I just pay for the basic uh subscription
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  but you could have a lot more tracking capabilities
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  I just use bitly
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  because I'm not one that's gonna be like
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  okay you scan my QR code I need to call you
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  um because what happens when you scan my QR code
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  is it takes you to my website
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  so I go into um just open up a new window right
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  and I just go to my website
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  canhomes com and I search one of my listings
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  actually they're right here
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  all my listings boom
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  and this is actually the one that's attached
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  um to that so I just take this user facing right
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  I'm not in my website
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  I just went to Google opened it up
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  search my home
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  uh that I have listed and I just copy this
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  URL and then I go over to bitly
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  which I will add that in here
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  I'm gonna go over to bitly
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  and I'm gonna shorten it
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  and what this does is allows me to look at
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  to exactly how many times
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  that specific code has been scanned
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  so the code scans to bitly
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  bitly shortens the URL but it also tracks
• 5:40
  how many times that specific listing got scanned
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  so I'm logging in here to my
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  bitly account and you will be able to see
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  exactly how many times that listing has been scanned
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  as we go here so if I go to um
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  my links here you can see this one
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  West 74th QR code is here and if I click on bitly
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  I can see exactly how many um
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  times that has been scanned so 13 times in the last 14
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  in last 7 days
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  uh the signs been up so that's pretty good scan right
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  it's pretty cool property uh
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  kind of a busy street
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  but I can see how many times this specific property
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  was scanned
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  so I can add this into my listing presentation and say
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  hey 14 people inquired on the sign about that
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  now where it takes them from there
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  if you scan the website
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  see here how it said create your free account right
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  so after being on my site for a minute it pops up
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  they see some of the pictures
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  I can kind of get some of the details
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  but almost always it's gonna prompt hey
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  you gotta sign up on my website
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  once you sign up on my website
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  then the the website will automatically send like
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  properties from the zip code
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  same size that kind of stuff every so often right
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  so they're starting to get information
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  they'll get added to my weekly email
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  so the start to get some of my branding
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  some of my market reports and all of that
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  but the beauty is
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  is that I'm marketing the listing as well as capturing
• 7:13
  right and on on my website
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  I can see when they sign on the website
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  or when they get sent an email
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  I can see how many times they viewed the property
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  or maybe they viewed a different property 3 or 4 times
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  then that can prompt me to give them a call
• 7:27
  now when they go the extra mile to sign up
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  and see all the pictures of the property
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  I always send a call
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  it's not speed delete and I'm listen
• 7:35
  I'm not out here just to crush all these bio leads
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  and get all everything
• 7:39
  get all the business
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  the main reason I do this is so people can
• 7:42
  see the details
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  they can see the photos and possibly say hey
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  I would like to see that house
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  and reach out to me and be on my website
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  so they know how to do that
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  but I do follow up within you know
• 7:54
  12 to 24 hours and all I say to them is hey
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  just making sure you got everything you needed uh
• 8:00
  you scanned you know
• 8:01
  one of my QR codes on that property over at you know X
• 8:04
  y Z 1 2
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  3 main street and just wanna make sure
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  you got everything you were looking for
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  when you scanned
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  usually that starts a conversation and you know
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  hopefully we can convert it
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  we don't need to go into the whole script
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  or anything like that cause there is none
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  it's kind of off the cuff um
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  but what it does do is help them understand
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  and now they're getting reminders hey
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  there's a new listing in 8 0
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  0 5 and that's exactly what we're looking to do
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  so back to the sign so as you can see here
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  if we scroll I have different um
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  QR codes on my signs
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  so I printed 6 signs with 6 different QR codes
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  and every time I get a new listing
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  I just go over to bitly
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  I can create a new link this one's free
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  so if I just did this I can create a new one um
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  I'm not gonna do it right now
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  but you just hit link
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  and then you can add exactly where it's going
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  so I would copy and paste from my search
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  where it's gonna go into bitly
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  and then it gives me a really short code
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  but the beauty of that is it tracks it
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  so I'm using bitly with QR Tiger to really give um
• 9:07
  my clients the the full deal
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  there is an added subscription
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  level of QR Tiger that you could have it track
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  and give you the phone numbers
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  and do all the things I just don't do that
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  um so as we go here
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  you can see some of my
• 9:21
  my signs that have been out more
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  are getting more scans and so on
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  but if I need to change it right after the listing
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  I I just come in here
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  I delete this and I go to the next listing
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  so when my sign company places the sign
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  they take a picture of it
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  so I can see exactly which one I can identify
• 9:39
  that listing hits the market
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  I can just go look it up on my website
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  that's key right
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  because that's where I capture the data
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  um and I want them looking on my website
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  not Zillow
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  where they have a bunch of prettier faces to
• 9:52
  choose from uh
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  but this is how I do it and so that's
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  that's kind of the screen share version of this um
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  but I take it from here I print it on the on the sign
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  my signs are static obviously
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  and I can change the back end QR code right here
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  so people ask me all the time
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  how are you doing this what are you doing
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  like where do you send them
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  because obviously you know they're like okay
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  that's cool because everyone has the static QR codes
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  everyone's on Canva
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  everyone can look for those and go from there
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  but if you have this dynamic QR code again
• 10:27
  QR tiger.com just tell him
• 10:28
  Jeremy Kane sent you and they'll hook me up
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  which would be greatly appreciated
• 10:32
  but it is truly a powerful tool on my business
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  and so instead of just sending them to a blank website
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  or my home search where they have to type more
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  this gives them instant gratification
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  remember they're at the site
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  so if they can scan that and see the pictures
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  and see all the details it's great
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  one thing I did to change is I took the flyers out
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  because people would take the flyer
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  and I'd have the QR code on there
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  but they wouldn't need you know
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  a lot of people wouldn't have that interest
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  so I wouldn't capture their information
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  so I took the flyer boxes off my signs
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  just have the QR code everyone knows how to use it now
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  and they can look at pictures for a minute
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  and then it asks them to to provide their information
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  very few people do not provide
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  their full information via this
• 11:14
  I've had a couple
• 11:15
  you know silly ones like F off or whatever
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  but I am capturing a some decent leads and like I said
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  I have converted um a couple of these into
• 11:25
  clients that are actively looking
• 11:27
  but more so into um a closed deal which is pretty cool
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  I've been doing this for about 6 months
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  and I've already closed a buy uh
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  and they look to sell their
• 11:36
  their previous home as well with me
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  so pretty cool there to use that
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  but uh
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  and now the other thing that I get is Jeremy
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  like I just ordered all these signs
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  what do I do
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  certainly you could use these QR codes from QR Tiger
• 11:49
  the dynamic ones that you can change um
• 11:51
  on sign writers you can print stickers
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  uh obviously some signs
• 11:56
  you can see my signs kind of built around
• 11:58
  you know the QR code
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  but there certainly ways to do that
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  if you've just made a big investment
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  and then when the time comes
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  you can obviously download it
• 12:06
  print it again and put it on the actual sign itself
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  so
• 12:09
  you don't have to have all these extra dangling parts
• 12:12
  but you can certainly make this happen
• 12:14
  QR Tigers pricing is not too bad
• 12:17
  um I think you paid 10 or 15 bucks a month
• 12:20
  but to have a dynamic flyer that's working for me 24 7
• 12:23
  that everyone knows how to use
• 12:25
  because we know how to use QR codes
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  has been a game changer for my business
• 12:28
  if you have any questions about this
• 12:30
  or you wanna book a call with me
• 12:31
  I would be more than happy to set this up with you
• 12:34
  help you understand you know
• 12:35
  the full strategy maybe talk about the follow up
• 12:39
  but essentially with my website
• 12:40
  I'm able to track you know
• 12:42
  when they see homes
• 12:43
  and if people are starting to look more and more
• 12:46
  then that's that's the deal
• 12:48
  also
• 12:49
  if you're doing an open house and you do a coming soon
• 12:51
  in the signs out there for seven days
• 12:53
  you could also say hey we're doing an open house
• 12:55
  you can blast it out to all the people via text
• 12:57
  that have signed up an email and stuff like that
• 12:59
  so there's a lot of different ways
• 13:01
  you can use this to capture information
• 13:03
  because if they saw the pictures
• 13:05
  and now they want to see the inside
• 13:07
  you have the opportunity to make that connection
• 13:10
  so lots of opportunities here
• 13:12
  I just wanted to bring this to you
• 13:13
  because I've had a lot of people say
• 13:15
  that's really smart I didn't know they made QR codes
• 13:18
  you could change the backhand
• 13:19
  of course they do now so if you have any questions
• 13:22
  please book a call with me
• 13:23
  please like comment subscribe
• 13:24
  like I said
• 13:25
  this is a little bit different more tutorial style
• 13:27
  but I wanted to get this out to you guys
• 13:29
  hope you have a good one go get a win today bye bye