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Unlocking Orthodontic Practice Growth: The Power of Holistic Marketing Strategies · Hey Docs!

0:04
Speaker 1: Welcome to the Haydocks Podcast with your host Jill Allen. Today,
0:09
Speaker 1: I am so excited to have Jeremy Sellas from Neon
0:11
Speaker 1: Canvas on the show with me. In this episode, we
0:14
Speaker 1: are talking about marketing and why it is so important
0:17
Speaker 1: to take a holistic approach to your brand, from creating
0:21
Speaker 1: your brand identity to marketing with a cohesive brand story.
0:25
Speaker 1: We're covering it all, so let's get going, hay Docs.
0:31
Speaker 1: When it comes to marketing, I keep hearing that you're
0:33
Speaker 1: frustrated and that you don't know what you're paying for
0:37
Speaker 1: or even if your marketing efforts are working. Are you
0:40
Speaker 1: wondering what your next marketing move should be. I would
0:44
Speaker 1: suggest to contact Mary kay Miller and her team at
0:47
Speaker 1: Kaleidoscope with their free digital marketing audit. You will get
0:51
Speaker 1: answers and solutions to your biggest marketing questions. Go to
0:56
Speaker 1: contact kale dot com to request your free digital marketing
1:01
Speaker 1: audit today. When it comes to websites, SEO and digital advertising,
1:06
Speaker 1: you don't know what you don't know till you know
1:09
Speaker 1: find out what you don't know today. That's contact kl
1:14
Speaker 1: dot com. All right, Jeremy, I am so excited to
1:21
Speaker 1: have you on the show today. I have been looking
1:24
Speaker 1: forward to this. I know we're gonna have a lot
1:27
Speaker 1: to talk about. The way I like to start off
1:29
Speaker 1: HEYDOCS is to have my guests just tell a little
1:32
Speaker 1: bit about yourself. It would be hard pressed to find
1:34
Speaker 1: somebody who doesn't know who you are, but who you
1:37
Speaker 1: are what you do with me on Canvas, if you'll
1:40
Speaker 1: just indulge us with.
1:41
Speaker 2: That absolutely first, thanks so much for having me. I
1:45
Speaker 2: love watching your podcast. I like you know you and
1:50
Speaker 2: I have a great rapport. I was really looking forward
1:53
Speaker 2: to this as well. Thanks for having me. Yeah, I
1:56
Speaker 2: am the director of sales for ne On Canvas and
1:59
Speaker 2: what my role is to evaluate practices and make suggestions
2:08
Speaker 2: and educate them on their marketing strategies to better their practice.
2:14
Speaker 3: My whole goal is.
2:16
Speaker 2: To help them understand all the nuances and niches that
2:23
Speaker 2: marketing entails, to help them make the best decision for
2:26
Speaker 2: them and for their practice, and to help them achieve
2:29
Speaker 2: their goals.
2:30
Speaker 3: So that's it in a nutshell.
2:33
Speaker 2: As you know, marketing is got seven thousand verticals and
2:38
Speaker 2: different alleys and back ways of things happening.
2:43
Speaker 3: So it's easier said than done. And yeah, yeah, well, and.
2:48
Speaker 1: I just have to I have to do a little
2:49
Speaker 1: shout out too, because you are a lot of times
2:53
Speaker 1: the brain behind all the amazing swag that Neon Canvas
2:58
Speaker 1: puts out there, and I have just you guys have
3:00
Speaker 1: got like you are the ones who people go, oh,
3:03
Speaker 1: remember when they did that this year? I'm doing that
3:05
Speaker 1: you like, You're always cutting edge on that. So am
3:08
Speaker 1: I correct?
3:09
Speaker 2: You are the Yeah, well, I'm a part of a grander,
3:14
Speaker 2: grander team, so I will give them the props and
3:18
Speaker 2: the credit. Everybody works really hard at me on Canvas
3:22
Speaker 2: and really strives to be the best. So I'll take
3:27
Speaker 2: some credit for logistics, but the team really gets the
3:31
Speaker 2: full credit for everything.
3:32
Speaker 3: That we do.
3:33
Speaker 1: Yeah, well, and I love that. I mean, you guys
3:35
Speaker 1: are a great team. I know a lot of you
3:37
Speaker 1: on the team, and it is nice to see companies
3:40
Speaker 1: that work well together and just really come together to
3:44
Speaker 1: provide the best experience that they can for the clients
3:47
Speaker 1: that they're working with. And one of the things that
3:50
Speaker 1: I wanted to focus on when I was thinking about, Okay,
3:53
Speaker 1: what should Jeremy and I talk about, Because, like you said,
3:55
Speaker 1: there are a lot of verticals when it comes to marketing,
3:59
Speaker 1: and we could get off on a tangent in a
4:01
Speaker 1: lot of different ways we and who knows, we may
4:04
Speaker 1: we may get off on a tangent. You know, I
4:06
Speaker 1: wouldn't put it past us. But one of the things
4:11
Speaker 1: that I wanted to focus on was talking kind of
4:14
Speaker 1: about the patient journey and just really what does that
4:20
Speaker 1: look like from a marketing focus, and what should like
4:25
Speaker 1: a doctor be thinking about and how that actually relates
4:31
Speaker 1: to their practice, because I think sometimes we focus so
4:34
Speaker 1: much on, well, the patient journey is they come in,
4:37
Speaker 1: they have cricket teeth, and they leave and they have
4:38
Speaker 1: straight teeth, right, Like, that's their journey. But it's not,
4:42
Speaker 1: it's not necessarily that when we're thinking about it from
4:45
Speaker 1: a marketing standpoint and a patient acquirement standpoint. So do
4:51
Speaker 1: you mind if we just start there with our discussion today.
4:55
Speaker 2: Yeah, it's really the focus of what I do and
5:00
Speaker 2: what Neon Canvas does, and it's different for everybody, right,
5:04
Speaker 2: for every practice and every patient that matched together, it's
5:09
Speaker 2: going to be a different avenue, right. So, but the
5:12
Speaker 2: patient journey can start kind of anywhere. It can start
5:16
Speaker 2: from a video ad that they've seen pop up, or
5:20
Speaker 2: a social media or their Amazon and they see a
5:23
Speaker 2: display ad for in visil line, let's say, or braces,
5:26
Speaker 2: and so it gets some thinking, right, And so then
5:30
Speaker 2: their whole journey is unique to them and how they
5:34
Speaker 2: search and their behavior, right, And so they'll go to Google,
5:39
Speaker 2: they'll talk to their friends, they will research what is
5:44
Speaker 2: in visi line? Right, what's the difference between clear liners
5:47
Speaker 2: and braces? But you know who they're asking. They're asking Google, right,
5:51
Speaker 2: That's where the majority goes. So the patient goes to
5:55
Speaker 2: Google after they've got some sort of idea, they find
5:59
Speaker 2: whoever comes up first. Right. Google's got algorithms that ranks
6:04
Speaker 2: people based on if they're adhering to their requirement and.
6:09
Speaker 3: Where they're located and what they're searching for.
6:12
Speaker 2: And they do their research and once they get somewhere,
6:16
Speaker 2: if they like what they.
6:17
Speaker 3: See, they will do one of two things.
6:19
Speaker 2: They'll either contact that office they're like, oh, yeah, this
6:24
Speaker 2: really jives with me, or they'll do more research on
6:28
Speaker 2: the office. Right.
6:29
Speaker 3: So then it's onto social.
6:30
Speaker 2: Media reviews figuring out, you know, does anybody that I
6:35
Speaker 2: know work at this practice or has anybody gone there?
6:38
Speaker 3: Right, So it's a.
6:38
Speaker 2: Very long journey for the patient, which then we have
6:44
Speaker 2: to figure out as a business, how do I present myself?
6:48
Speaker 2: How do I find these patients or the ones that
6:50
Speaker 2: are right for me.
6:52
Speaker 1: Yeah, and it's so interesting to think about because you
6:56
Speaker 1: kind of touched on this. There isn't just like one
6:59
Speaker 1: starting point, like I think I'm going to date myself here.
7:02
Speaker 1: But back in the day, most patients opened up this
7:07
Speaker 1: big yellow book and went to oh and went uh
7:11
Speaker 1: orthodonist and that was it, right, And maybe they might
7:16
Speaker 1: have had a dentist give them a card or tell
7:20
Speaker 1: them this is the doctor you go to, and they
7:23
Speaker 1: didn't do anything else. It was either yellow pages or
7:26
Speaker 1: doctor referral. I don't even think there was a lot
7:29
Speaker 1: at that time of even patient referrals going on as much,
7:32
Speaker 1: but definitely not online starches, you know, because there wasn't
7:36
Speaker 1: computers a lot of times or things that we were
7:37
Speaker 1: using at that point. So when we think about it now,
7:41
Speaker 1: as you were saying, it's so interesting to think that
7:44
Speaker 1: patient buyer journey could start with a conversation on a
7:49
Speaker 1: field or something in a neighborhood chat group, to Google
7:55
Speaker 1: to I mean, there's so many entry points to somebody
7:59
Speaker 1: start to make a decision, and I know that that's
8:02
Speaker 1: really where you guys come in and really help just
8:05
Speaker 1: kind of funnel and make sure that all of those
8:08
Speaker 1: touch points are coming together. I'm sure.
8:11
Speaker 3: Yeah.
8:12
Speaker 2: And I mean when it comes to marketing, that's such
8:14
Speaker 2: a buzzword marketing. We're a marketing agency. We do marketing.
8:19
Speaker 2: Oh what do you do?
8:20
Speaker 3: We do marketing. I find what I found most of
8:25
Speaker 3: the time is.
8:25
Speaker 2: That the people that say marketing don't really know what
8:30
Speaker 2: marketing is, right. They're talking, you know, they think it's
8:33
Speaker 2: an avenue like advertising, or it's making a brand, or
8:40
Speaker 2: just it's a finite piece. But you and I talked
8:44
Speaker 2: about this before we even started my brand. My marketing
8:48
Speaker 2: is my hat, right. Nobody's ever seen me unless you've
8:51
Speaker 2: seen me in a pool without a hat on, right, Like,
8:56
Speaker 2: it's part of who I am. That's my brand, that's
8:58
Speaker 2: my marketing. Market is global to the person, to the practice,
9:04
Speaker 2: and it really defines everything of how you represent yourself
9:10
Speaker 2: to the public and to other people.
9:13
Speaker 3: And so, yeah, you're absolutely right.
9:16
Speaker 2: The possibilities of finding people are endless. Even if a
9:20
Speaker 2: doctor or a friend tells a patient, now, oh you
9:25
Speaker 2: have got to go see doctor Kyle Fagla. He is
9:29
Speaker 2: the best orthodonist around. What's the first thing they're going
9:34
Speaker 2: to do. They're going to go in and type in
9:36
Speaker 2: doctor Fagola, doctor Kyle Fagla, and they're going to click
9:39
Speaker 2: on his website. Right, They're going to click on him.
9:41
Speaker 2: They're going to find out who he is. They're going
9:43
Speaker 2: to research where he's at, what he's doing. Right, does
9:47
Speaker 2: that fit my values, my brand, my personality.
9:52
Speaker 3: So that's what we really.
9:55
Speaker 2: Focus on, is customizing this strategy for the practice. Yeah,
10:02
Speaker 2: telling their story, getting them found, you know, adhering to
10:06
Speaker 2: those algorithms that Google is looking for so they get
10:10
Speaker 2: them found, gets them chosen, and gets the patience to
10:15
Speaker 2: be marketing for them.
10:16
Speaker 1: Yeah. Yeah, Well, and you just said something that kind
10:19
Speaker 1: of makes me think. I think so many times, especially
10:22
Speaker 1: with you know, I work with a lot of startups,
10:24
Speaker 1: and one of the things that I'm constantly talking about
10:28
Speaker 1: with my startups is what's our brand going to be?
10:31
Speaker 1: And a lot of docs are very very caught up
10:34
Speaker 1: in I got to have this logo, I got to
10:36
Speaker 1: have this color, I got to have this tag phrase.
10:40
Speaker 1: And not that all of that isn't important, but one
10:44
Speaker 1: of the things that I think you guys do really well,
10:46
Speaker 1: is kind of bringing together that it's more than just
10:51
Speaker 1: the brand, the colors, the one dimensional, you know, like
10:55
Speaker 1: it's the color, it's the font, it's this, it's that.
10:59
Speaker 1: But I think you and I could both agree there's
11:02
Speaker 1: something that goes way beyond that, and you just said it.
11:04
Speaker 1: It's the story, the story of what that brand is.
11:08
Speaker 1: And I'm wondering if you could just kind of pull
11:11
Speaker 1: that apart for us a little bit and talk about
11:14
Speaker 1: what that means to come up with a brand story
11:18
Speaker 1: and kind of how that transcends into your marketing and
11:23
Speaker 1: marketing strategy, potentially how that follows itself through onto the website,
11:28
Speaker 1: maybe the different things that they're doing.
11:31
Speaker 3: Yeah.
11:32
Speaker 2: Well, and again, all of that is their marketing strategy,
11:36
Speaker 2: right like the brand, the website, it's all the marketing pieces.
11:41
Speaker 2: And so it's a global situation. Yeah, but the brand,
11:47
Speaker 2: who you are and who what you want your practice
11:51
Speaker 2: to be, Excuse me, is the point that you have
11:54
Speaker 2: to focus on because there are forty other doctors within
11:59
Speaker 2: a six mile radius that are going to do the
12:02
Speaker 2: exact same thing as you are. They may have trained
12:05
Speaker 2: at the same school, they may have had the same
12:08
Speaker 2: sort of residency, they may have done an associate ship
12:12
Speaker 2: the same length as you. Their cases are coming out
12:16
Speaker 2: beautifully just like yours. Right, So what is going to
12:19
Speaker 2: attract me to you?
12:22
Speaker 1: Yeah?
12:23
Speaker 2: And doctors say all the time to me, I want
12:26
Speaker 2: as many starts as possible. I want to get as
12:30
Speaker 2: many starts in the door as possible, And I think,
12:34
Speaker 2: of course, I mean, like that's the goal, absolutely, right,
12:38
Speaker 2: Like we want that for you too. But you got
12:41
Speaker 2: to remember that you have your own values and not
12:46
Speaker 2: every patient is going to be the right fit for
12:49
Speaker 2: your practice. So you have to attract the patients that
12:52
Speaker 2: are your patients by showing off who you are in
12:58
Speaker 2: your global brand, in your global marketing strategy. Your website
13:04
Speaker 2: needs to reflect the colors, the brand, tell your story,
13:09
Speaker 2: like you said, right, it has to be cohesive across
13:14
Speaker 2: every platform on the internet.
13:17
Speaker 1: Right.
13:17
Speaker 2: So if I go to this website and it's fantastic
13:21
Speaker 2: and it's really drawing me in, It's like it's got
13:23
Speaker 2: puppies everywhere, and.
13:25
Speaker 3: I'm like, I'm like, oh my gosh, I get I
13:28
Speaker 3: love this.
13:28
Speaker 2: And then I get to your social media and it's
13:32
Speaker 2: nothing but before and afters and the doctor lecturing about
13:37
Speaker 2: why you should be wearing your nightguard or your put
13:42
Speaker 2: those in visline trays back in, you know, like that
13:45
Speaker 2: doesn't fit, like they don't match up.
13:47
Speaker 3: And so it has to be cohesive.
13:50
Speaker 2: It has to be a strategy, and it has to
13:52
Speaker 2: continue in every avenue. And that runs right into traditional
13:58
Speaker 2: marketing right in the community.
14:01
Speaker 3: You have to do the same thing. Yeah.
14:04
Speaker 1: Yeah, well, and I think that what you're saying is
14:07
Speaker 1: so important, and I feel like it can at different
14:11
Speaker 1: points become kind of disjointed, you know. I think it's
14:15
Speaker 1: so easy as business owners to get really dialed in
14:19
Speaker 1: and focused in on one thing and think this doesn't
14:22
Speaker 1: really matter.
14:23
Speaker 3: You know, it.
14:23
Speaker 1: Doesn't like I'm really focused on these ads or this
14:27
Speaker 1: one thing, you know, but exactly, it doesn't really matter
14:32
Speaker 1: that my website is really outdated and you know that
14:36
Speaker 1: picture of me doesn't even look like me anymore, and
14:39
Speaker 1: you know what I mean, what you know, whatever it is.
14:41
Speaker 1: And I think now more than ever, we've got so
14:44
Speaker 1: much exposure as business owners, and I mean really truly
14:49
Speaker 1: people can find out about anything they want with just
14:51
Speaker 1: a little searching. And if you start to see that
14:54
Speaker 1: where the brand is not coming together, I think it
14:57
Speaker 1: just puts a little bit of doubt if you do
15:00
Speaker 1: have a patient that's doing some research, and why I
15:03
Speaker 1: think it is so important especially you know, I'm going
15:06
Speaker 1: to say something here to my younger docs, you know
15:08
Speaker 1: why it's so important to really pay attention to this
15:11
Speaker 1: on the front end. But it isn't a picket and
15:14
Speaker 1: stick it either, you know, like you have got to
15:16
Speaker 1: constantly be thinking about this all the time.
15:21
Speaker 2: You're you're hitting a nail on the head right now.
15:24
Speaker 2: Because marketing isn't a one and done, yeah right, Your
15:28
Speaker 2: practice isn't a one and done. Human behavior and search
15:31
Speaker 2: behavior is not a one and done, and technology is
15:34
Speaker 2: not a one and done.
15:35
Speaker 3: Right, So everything is evolving.
15:37
Speaker 2: Your strategy, your marketing venors, the way that you do
15:42
Speaker 2: business is going to evolve. So it all needs to
15:46
Speaker 2: continue evolving, right, It has to keep up with the Kardashians.
15:52
Speaker 2: Is that like to make the faux pas statement? But
15:57
Speaker 2: you know you've got to stay up today with your verticals,
16:02
Speaker 2: how you're working in your office and keep showing how
16:06
Speaker 2: you're evolving, right, because that's what life is.
16:09
Speaker 3: Right.
16:10
Speaker 2: You can't do the same thing over and over and
16:13
Speaker 2: over for years and years and years and expect the
16:16
Speaker 2: same results.
16:16
Speaker 1: Right.
16:17
Speaker 2: That's why I love marketing. It's never the same. It's
16:20
Speaker 2: not the same for any of our clients. It's all different.
16:23
Speaker 2: It's all telling their story, it's all customizing a strategy
16:28
Speaker 2: specific for them so that they can have a successful
16:32
Speaker 2: practice for long term success.
16:34
Speaker 1: Yeah. Yeah, no, I could not agree with you more. So.
16:38
Speaker 1: I get asked this a lot, Jill. I got all
16:40
Speaker 1: my pieces put together. I've got it all pulled together.
16:44
Speaker 1: What should I be doing now? What type of marketing?
16:46
Speaker 1: What's that magic bullet out there that I should be
16:50
Speaker 1: doing that's going to get those patients in the door.
16:54
Speaker 1: I'm wondering if you can speak to that a little bit.
16:57
Speaker 1: I'm not expecting you to tell us the magic bullet,
16:59
Speaker 1: because you and I both know there is not one.
17:01
Speaker 1: But what are some things if you're we're speaking to
17:04
Speaker 1: a new adoctor and you're saying, okay, Doc, you just
17:07
Speaker 1: got to get these fundamental pieces in place when you're
17:11
Speaker 1: starting to think about marketing, because I think there's a
17:14
Speaker 1: much different mindset budget view on somebody who's a brand
17:20
Speaker 1: new startup to somebody who's maybe a two three fourths
17:24
Speaker 1: dollar four million dollar practice that is in a totally
17:28
Speaker 1: different arena totally different budget. So can you would you
17:32
Speaker 1: mind speaking to that just a little bit.
17:34
Speaker 3: Yes, absolutely, and and that's a great point.
17:38
Speaker 2: No two practices are going to be the same, especially
17:40
Speaker 2: as startup versus somebody who's been around for ten years
17:43
Speaker 2: and is crushing it.
17:45
Speaker 3: Right.
17:45
Speaker 2: So for a startup, what we like to call it
17:47
Speaker 2: is the essentials, right, Like you have to have the
17:50
Speaker 2: essentials to get visible, get found, get chosen.
17:56
Speaker 3: Yeah, so what that entails anymore?
18:00
Speaker 2: Or you know, before the Internet or before we all
18:03
Speaker 2: had phones in our hands, it was having a good brand,
18:07
Speaker 2: being out in the community, supporting your local little league.
18:11
Speaker 2: But now it's make sure your website is hitting Google's algorithms,
18:16
Speaker 2: it's complying, it is focusing on the keywords that are
18:21
Speaker 2: being searched for in your area. I mean, this locality
18:25
Speaker 2: situation is very different. Seattle versus Denver can have two
18:30
Speaker 2: very different strategies when it comes to what people are
18:34
Speaker 2: searching for. Because nobody's searching for just orthodonis anymore. They're
18:39
Speaker 2: typing in who's the best person to put braces on
18:42
Speaker 2: my fourteen year old son? Right, and that may be
18:46
Speaker 2: a local long tail keyword search that is happening quite
18:50
Speaker 2: a bit, and so that's what we focus on. That's
18:52
Speaker 2: what you've got to focus on. The next point is advertising, right,
18:57
Speaker 2: Google ads, social media ads, display ads, and display ads.
19:02
Speaker 2: Are you know, you're on Amazon and you see a
19:04
Speaker 2: little ad on the side or on any website.
19:09
Speaker 3: Having that, having.
19:11
Speaker 2: Those pieces in place and targeting the patients that are
19:15
Speaker 2: searching for your services, it's ideal key because as you
19:21
Speaker 2: build out a new website, you're I am orthodontis dot
19:24
Speaker 2: com is going directly to the bottom of Google because
19:28
Speaker 2: Google's like, whoa.
19:30
Speaker 3: Who are you? What do you do?
19:32
Speaker 2: Right?
19:34
Speaker 1: Ten?
19:35
Speaker 2: Exactly, Yeah, And it's not it's not so much. You know,
19:41
Speaker 2: they're not focused on the domain anymore. Google knows where
19:44
Speaker 2: you're at. It doesn't matter if you're Denver orthodontis dot
19:49
Speaker 2: com or Manhattan's Best Orthodontis.
19:51
Speaker 3: Like, Google's not looking at that.
19:54
Speaker 2: Google is looking at the content and the physicality of
19:58
Speaker 2: where you are located versus where me and my phone are.
20:04
Speaker 3: Searching for you. Right.
20:06
Speaker 2: So all of these things together are your essentials to
20:09
Speaker 2: getting found, getting patients in the door, converting advertising, putting
20:15
Speaker 2: specific and having a company that does research on those pieces.
20:21
Speaker 2: So that you're not just spending money and hoping, you know,
20:26
Speaker 2: something sticks. You know, you're you're hoping that you take
20:30
Speaker 2: the pasta out and you're hoping that it's a dentate.
20:33
Speaker 2: You're going to throw it on these like you don't
20:36
Speaker 2: know how long it was in there, and it just
20:38
Speaker 2: slimes against it. Right, So it's got to be a
20:41
Speaker 2: very targeted strategy in order to work. And the last
20:47
Speaker 2: big piece is making sure that whoever's doing it, even
20:51
Speaker 2: if you're doing it yourself, you are really you're looking
20:56
Speaker 2: at the data, you're optimizing based on what you are
21:01
Speaker 2: seeing in that data, and if you're not doing that,
21:05
Speaker 2: you're wasting money.
21:06
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21:11
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21:14
Speaker 1: world of new patient management, and as a proud smile
21:18
Speaker 1: Sweet partner, I've witnessed the incredible impact it has on
21:21
Speaker 1: practices of all sizes. Smile Sweet means your new patient
21:25
Speaker 1: calls and web leads are expertly handled seven days a week,
21:29
Speaker 1: even during nights and weekends, and they offer top notch
21:32
Speaker 1: customizable presentation software and seamless post consultation follow up it's
21:38
Speaker 1: like having a secret weapon for your practice's success. Curious
21:42
Speaker 1: dive into the revolution at getsmilesuitet dot com and don't
21:46
Speaker 1: forget to mention Haydocks to unlock some extra goodies. Elevate
21:51
Speaker 1: your practice with Smile Sweet, because every smile deserves a
21:55
Speaker 1: suite of excellence. And that is one thing I completely
22:00
Speaker 1: agree with you on. And that's something I tell all
22:03
Speaker 1: of my clients. If you're working with a marketing company,
22:06
Speaker 1: like those appointments that they are setting aside to make
22:09
Speaker 1: with you, like you guys do to go through that
22:12
Speaker 1: data to talk about here's what we think we need
22:15
Speaker 1: to change, here's what we're seeing. That is you have
22:19
Speaker 1: to make time for that paramount. You cannot again just
22:23
Speaker 1: it can't be a you know, it's such a charge
22:25
Speaker 1: that comes off of my credit card every month, and
22:28
Speaker 1: I'm sure it's working, but I'm not really going to
22:30
Speaker 1: do anything. I don't have to worry about it. It's
22:32
Speaker 1: their job to worry about it. I think it truly
22:35
Speaker 1: is everybody's. Everybody needs to be thinking about it, worrying
22:38
Speaker 1: about it, making sure that everything, like you said, is
22:41
Speaker 1: working very cohesively, or there's going to be breaks and
22:45
Speaker 1: then the breaks become breakdowns, and then it becomes well,
22:49
Speaker 1: my marketing just isn't working, you know, Well, it's just
22:51
Speaker 1: nothing is working.
22:54
Speaker 3: Absolutely.
22:55
Speaker 2: That is so important that you can't just hire somebody
23:00
Speaker 2: to do everything for you. You're running a practice, you're
23:03
Speaker 2: running a business. It has to be a partnership. That
23:06
Speaker 2: company that you're hiring can only do so much for
23:10
Speaker 2: you unless they're in your office, right, And that's not
23:15
Speaker 2: happening unless you want to spend four to five hundred
23:18
Speaker 2: thousand dollars a year to have somebody doing that. Yeah, right,
23:22
Speaker 2: to have a team doing that. And so it's very
23:26
Speaker 2: important to maintain the level of communication to be looking
23:31
Speaker 2: at that data. I mean, whether you want to or not,
23:34
Speaker 2: whether you understand it or not, get somebody to explain
23:38
Speaker 2: it to you, because it's the most important piece of
23:42
Speaker 2: the puzzle.
23:43
Speaker 1: Yeah.
23:43
Speaker 3: Yeah, there should be no.
23:45
Speaker 2: Marketing dollars being spent if you're not getting a return
23:48
Speaker 2: on investment. Yeah.
23:49
Speaker 1: And I just want to say this to anybody listening.
23:53
Speaker 1: Don't be afraid to say you don't know something just
23:56
Speaker 1: because you're a doctor, or just because you're the office
23:59
Speaker 1: manager that's in charge of this campaign or whatever. If
24:04
Speaker 1: you don't understand something, ask until you understand, because I
24:09
Speaker 1: think it just helps everybody, Like if it was somebody
24:12
Speaker 1: from your team, Jeremy, that was helping one of my docs.
24:15
Speaker 1: And if a doctor doesn't understand, they can't do their job.
24:18
Speaker 1: Either they can't help the doctor, or if they think
24:21
Speaker 1: that the doctor understands something and they don't. And you
24:24
Speaker 1: guys are a team, and that's one of the things
24:27
Speaker 1: that I've really appreciated about Neon Canvas. And I want
24:30
Speaker 1: you to just kind of talk about this a little bit,
24:33
Speaker 1: but kind of how you come in and help on
24:36
Speaker 1: a holistic approach in the sense that you're kind of
24:38
Speaker 1: helping in all areas kind of as a team, coming
24:41
Speaker 1: alongside the practices. So I'm wondering if you can just
24:44
Speaker 1: kind of talk about kind of what Neon Canvas does
24:47
Speaker 1: that's maybe different than other companies or whatnot that just
24:51
Speaker 1: kind of helps a doctor along the way.
24:54
Speaker 2: Yeah, this is a really important piece of Neon Canvas, right,
24:59
Speaker 2: And it's I love doing what I do because I
25:03
Speaker 2: have a team, huge team behind me of experts who
25:08
Speaker 2: are way smarter than I am. They are way more
25:12
Speaker 2: creative and in tune with everything. They teach me so
25:18
Speaker 2: much all the time, every day. And so if you're
25:21
Speaker 2: going to work with an agency, you want to have
25:24
Speaker 2: people who know what they're doing right. And one person
25:28
Speaker 2: cannot do everything right. It takes a village, like they say,
25:34
Speaker 2: So we've got Meon. We have an account manager who
25:38
Speaker 2: is your doctor's direct liaison between all of our different teams.
25:45
Speaker 2: We've got web development, social media, SEO, ad teams, videographers, photographers,
25:54
Speaker 2: social you know, like the entire thing. When it comes
25:58
Speaker 2: to marketing, every department of specialists that are working specifically
26:05
Speaker 2: for your strategy right and coming up with custom content,
26:10
Speaker 2: custom copy. The copywriters are incredible utilizing you know, I
26:17
Speaker 2: saw another podcast that talked about AI and AI being
26:22
Speaker 2: very new in orthodontia and healthcare, right, and if you're
26:27
Speaker 2: utilizing AI for everything, AI is not healthcare specific. And
26:33
Speaker 2: it's great for if you're talking to somebody at a
26:37
Speaker 2: hair salon online and it's auto communicating with you, But
26:43
Speaker 2: AI is not great yet for healthcare, right, And so
26:49
Speaker 2: you've got to have custom content that's written for you
26:52
Speaker 2: about you. Everything that you do should be very specific
26:58
Speaker 2: to you. And that's what Neon does, right. We put
27:02
Speaker 2: together strategy based on the needs of the practice, what
27:07
Speaker 2: their goals are, what they offer, and help them hit
27:13
Speaker 2: their goals.
27:14
Speaker 1: Yeah, and again what I have appreciated about you guys
27:17
Speaker 1: and knowing that this was founded out of, you know,
27:21
Speaker 1: some of the founders, Kyle being one of them that
27:23
Speaker 1: is an orthodonist, so he understands what we are looking
27:27
Speaker 1: for when not that you guys just market you know,
27:30
Speaker 1: and do this just for the orthodonic industry. But I
27:33
Speaker 1: think there's a component of that that is helpful to
27:36
Speaker 1: know that this isn't just you know. And I have
27:38
Speaker 1: a lot of docs that use a lot of companies
27:40
Speaker 1: and they're like, I'll ask them all time, well have
27:43
Speaker 1: they done any dental or orthodonic marketing? Well, no, but
27:47
Speaker 1: my friend used them and they were really good for
27:50
Speaker 1: my friends, you know, whatever restaurant or you know, whatever
27:53
Speaker 1: it was. And I'm like, well, okay, well you know,
27:57
Speaker 1: do your homework on that. Where where I think I
28:00
Speaker 1: think that's that's where you guys definitely bring some differentiators
28:03
Speaker 1: there for sure.
28:05
Speaker 2: Yeah, And I think I think one thing that you
28:08
Speaker 2: just said, you know, having Kyle, it allowed us to
28:11
Speaker 2: really know the healthcare market right like, not just ortho
28:16
Speaker 2: but healthcare in general, right, because we then are able
28:20
Speaker 2: to really hone into the differences there. But Alex, our
28:25
Speaker 2: other founder, is a marketing genius, right.
28:29
Speaker 3: He is the one that.
28:30
Speaker 2: Created that revolving the ability to drive into any market.
28:37
Speaker 2: We can go into any market, any vertical, as long
28:42
Speaker 2: as you're doing the research, you have the pieces to
28:44
Speaker 2: the puzzle, you know what you're talking about, and you're
28:47
Speaker 2: able to create a comprehensive, cohesive marketing strategy.
28:53
Speaker 3: It can be done.
28:54
Speaker 2: So I don't ever discount like when somebody says, oh,
28:58
Speaker 2: I've got a I'm going with a local person. That's fantastic.
29:04
Speaker 2: Thank you for giving me the time to explain it
29:06
Speaker 2: to you. Make sure that you're getting taken care of. Yes,
29:09
Speaker 2: if you have questions, if they're telling you that they're
29:12
Speaker 2: going to guarantee you number one on Google, or.
29:16
Speaker 3: They're going to.
29:17
Speaker 2: Guarantee fifty new starts a month, like take a pause,
29:22
Speaker 2: get marring, let's talk about it.
29:25
Speaker 3: Right.
29:26
Speaker 2: So, yeah, I think that any company could do it.
29:30
Speaker 3: It's a matter of if they are going to do it.
29:33
Speaker 1: Yeah. Yeah. That kind of leads me into and I
29:36
Speaker 1: think this is for any business owner making a decision
29:39
Speaker 1: when number one. We know that any of this is
29:43
Speaker 1: not inexpensive. It's something that we have to do. It's
29:46
Speaker 1: a very important part when I talk to my startups,
29:49
Speaker 1: you know, it's a very important part of our budget
29:52
Speaker 1: that we are setting aside to work on marketing and
29:55
Speaker 1: to make sure we've got a good website. You know,
29:57
Speaker 1: all the things that you've talked about. I'm wondering if
30:01
Speaker 1: you can talk a little bit about maybe some of
30:04
Speaker 1: the missteps that you see maybe younger practices younger anybody
30:11
Speaker 1: doesn't even have to be a doctor, but maybe just
30:13
Speaker 1: some marketing missteps that you see people kind of blunder
30:18
Speaker 1: into and then kind of struggle with. Because I think
30:21
Speaker 1: that's what especially being newer. I know a lot of
30:24
Speaker 1: my listeners are newer. That's what we're all so afraid of,
30:28
Speaker 1: right is making a colossal mistake at a huge expense
30:34
Speaker 1: when you don't have the money to bail yourself back
30:38
Speaker 1: out of it. That's one thing if you make a
30:41
Speaker 1: big mistake, you know, fifty thousand dollars mistake, if you're
30:45
Speaker 1: a three or a four million dollar practice. It's another
30:48
Speaker 1: thing if you make a fifty thousand dollars mistake, if
30:51
Speaker 1: you just took out a loan for seven hundred thousand,
30:54
Speaker 1: and you don't have anything else behind you, So would
30:58
Speaker 1: you mind maybe talking to that a bit.
31:02
Speaker 2: Yeah, And I think that this is a great next
31:05
Speaker 2: place from where I was just at. Right, Like, you
31:08
Speaker 2: can choose whoever you want, right somebody local. They helped
31:14
Speaker 2: my friend's restaurant grow. Okay, great, What are they going
31:18
Speaker 2: to do for you? Because once you start down this road,
31:23
Speaker 2: Google is placing authority on what you're doing, and if
31:30
Speaker 2: it's done wrong, it's going to be a lot harder
31:34
Speaker 2: to dig your way out than it is to do
31:37
Speaker 2: it right from the get go.
31:38
Speaker 3: Right, So this is the hardest piece. It's not cheap.
31:43
Speaker 2: It takes a lot of a lot of people to
31:47
Speaker 2: be getting this thing rolling for you.
31:51
Speaker 3: You can't do it yourself.
31:52
Speaker 2: And so you know, making that decision to do it
31:57
Speaker 2: right the first time and doing your research figuring out
32:03
Speaker 2: is the company doing this for other people? Are they
32:08
Speaker 2: outsourcing to another country, are they utilizing artificial intelligence for
32:15
Speaker 2: all of my copy? Are they using the same copy
32:17
Speaker 2: for every website that they produce, are they using the
32:21
Speaker 2: same content? You know, Like it's a lot of work,
32:24
Speaker 2: but you've got to do the work in order to
32:27
Speaker 2: make sure that you are not digging yourself a hole.
32:31
Speaker 2: And I think that's I've been doing this a long
32:34
Speaker 2: time and things have changed immensely since I started right
32:38
Speaker 2: as well, So it is paramount now and it takes
32:45
Speaker 2: a lot of time and effort and energy. But if
32:48
Speaker 2: you do it right from the get go, you put
32:51
Speaker 2: the pieces in place, and like I said earlier, like
32:54
Speaker 2: it could be that local marketing agency, it could be
32:58
Speaker 2: a friend of a friend or whatever. As long as
33:01
Speaker 2: they're doing the right things and showing you that they're
33:05
Speaker 2: doing the right things and showing you the data surrounding it,
33:09
Speaker 2: you're in a good place. Yeah, you don't want to
33:11
Speaker 2: make decisions based on how cheap the strategy or the
33:16
Speaker 2: plan is, because you don't want your patients doing that.
33:20
Speaker 2: And if you have a cheap strategy and you have
33:22
Speaker 2: a cheap marketing platform, you're going to get those patients
33:27
Speaker 2: that want to do the same thing. And you want full,
33:31
Speaker 2: full case starts right like you want the whole meal deal.
33:35
Speaker 1: So yeah, yeah, let's talk a little bit about because
33:38
Speaker 1: that was great and I loved what you just said there.
33:41
Speaker 1: What about I feel like there are so many trends
33:45
Speaker 1: out there in marketing. Oh, you're absolutely ridiculous. If you're
33:49
Speaker 1: doing Google ads, Oh you're absolutely ridiculous. If you're on Facebook. Oh,
33:53
Speaker 1: if you aren't a TikTok expert, you should focus on
33:57
Speaker 1: nothing else. You know, I like you hear it all right,
34:00
Speaker 1: And it's almost like whiplash, right, you and I are
34:02
Speaker 1: both in the groups. We see it all the time,
34:05
Speaker 1: and yet you're like this, you know, run this way,
34:07
Speaker 1: run this way, run this way, run this way. Can
34:10
Speaker 1: you talk a little bit about maybe just settling our
34:15
Speaker 1: doctors down or having them you know, I think there's
34:17
Speaker 1: one thing to following the trends and being smart about
34:23
Speaker 1: following the trends. And you know, do you jump early?
34:26
Speaker 1: Do you jump late? Do you like, is there any
34:29
Speaker 1: strategy that you think that doctors should be paying attention
34:33
Speaker 1: to in regard to all that we could be doing
34:37
Speaker 1: out there?
34:39
Speaker 3: Yeah?
34:40
Speaker 2: Yeah, this is a this is a just like that
34:43
Speaker 2: marketing question, like what is marketing?
34:45
Speaker 3: Right?
34:45
Speaker 2: Like, you know, the trends are trends for a reason, right,
34:49
Speaker 2: people are following them. They like it, And so there
34:52
Speaker 2: are trends that go on Google, Meta, TikTok YouTube, where
35:00
Speaker 2: you spend your marketing dollars is really going to depend
35:04
Speaker 2: on you, right. I have tons of clients who hardly
35:10
Speaker 2: spend a lot of money on advertising because they are
35:15
Speaker 2: doing the tiktoks and the dances and following those trends.
35:21
Speaker 2: I have a lot of doctors who are following the
35:23
Speaker 2: trends but aren't getting the same kind of return and
35:28
Speaker 2: are having to spend more money to get themselves found.
35:33
Speaker 3: So this is a this is not a one size
35:35
Speaker 3: fits all. You know.
35:36
Speaker 2: The number one question I get is how much should
35:39
Speaker 2: I be spending on advertising?
35:41
Speaker 3: It beats me? What are you doing? Right? How much
35:44
Speaker 3: is it?
35:44
Speaker 1: I love that answer. I love that answer.
35:47
Speaker 2: Yeah, tell me, like, no idea, that's not something that
35:50
Speaker 2: I can answer for you, right, Like how much will
35:54
Speaker 2: it cost to place ads on Google and Meta and
35:57
Speaker 2: TikTok and wherever?
35:59
Speaker 3: What kind of ads are you won't need to place?
36:01
Speaker 3: What campaigns are we running? Like?
36:02
Speaker 2: There are so many different variables that it's literally one
36:08
Speaker 2: of the number one questions that doctors have been asking
36:11
Speaker 2: me for years and years and years, and I all
36:17
Speaker 2: but refuse to answer. Right, Yeah, got beats me. I'm
36:22
Speaker 2: not an sem specialist. Yeah, I'm not the one doing
36:24
Speaker 2: it right. So you need to put together a strategy
36:27
Speaker 2: with your specialist and then they will come up with
36:32
Speaker 2: some tangible reasons as to where and why and what
36:36
Speaker 2: and how much?
36:37
Speaker 1: Yeah, and then pay attention to it right, you know,
36:39
Speaker 1: and then it all goes back to okay. So, and
36:42
Speaker 1: I agree with you. There isn't a magic number out there.
36:44
Speaker 1: I see doctors spending all different amounts. I see doctors
36:48
Speaker 1: taking all different approaches to their marketing, and the ones
36:52
Speaker 1: that do really well are the ones that are really
36:54
Speaker 1: focused in on Am I paying attention to it? What's
36:57
Speaker 1: my return on investment? Am I constantly tweaking? Do I
37:00
Speaker 1: have a team that I'm working with that's helping me
37:03
Speaker 1: constantly tweak it and not being afraid to pivot? You know,
37:06
Speaker 1: it isn't a like I love what you just said.
37:08
Speaker 1: It is not a one size fits all approach. You know.
37:10
Speaker 1: You don't just pick it and stick it and say
37:13
Speaker 1: I spend seven thousand dollars a month and this is
37:15
Speaker 1: all I do and it's going to be glorious. You know.
37:18
Speaker 1: It's constantly. I think about it like little levers, right,
37:22
Speaker 1: We're constantly adjusting those levers.
37:25
Speaker 2: Twisting, yeah, changing, yeah, yeah, the evolution. Well, and the
37:30
Speaker 2: other piece of this is like you can get stuck
37:32
Speaker 2: with people who will say.
37:34
Speaker 3: Oh, the more money you put in, the more you're
37:36
Speaker 3: going to get out.
37:37
Speaker 2: Well, that's not a good strategy, right, that's not a
37:40
Speaker 2: targeted strategy.
37:41
Speaker 3: You're not focused.
37:42
Speaker 2: You're not getting good returns because you can't just dump
37:46
Speaker 2: money into something and hope that it sticks.
37:49
Speaker 3: Right. That's fishing.
37:51
Speaker 1: Yeah, yeah, you just sit there.
37:54
Speaker 2: I know you like to fish. I hate fishing. I
37:57
Speaker 2: think it's the most boring thing in the world. I
38:00
Speaker 2: do not like to just sit there and wait. I
38:03
Speaker 2: like to hunt, right, I know, and I don't. I
38:06
Speaker 2: don't really hunt, but I could imagine myself really liking
38:10
Speaker 2: to hunt, like if I was going to be real,
38:13
Speaker 2: like woodsy and doing that stuff. Fishing is not where
38:17
Speaker 2: it's at for me, and it shouldn't be for the
38:20
Speaker 2: doctors either.
38:21
Speaker 3: Yeah.
38:21
Speaker 1: Yeah, well, I only like to fish in the sense
38:24
Speaker 1: that if I am going to fish, which I'm not
38:25
Speaker 1: a big fisherman, I could probably get a pretty good
38:28
Speaker 1: tan with a good book and maybe a nice cocktail.
38:31
Speaker 1: That's that's that's a that's my style.
38:33
Speaker 2: I like your type of fishing, Okay, I like that
38:36
Speaker 2: type of fishing too.
38:37
Speaker 1: Yeah. Absolutely, So as we wrap up here, if you
38:41
Speaker 1: could leave us with I don't know, like one really
38:44
Speaker 1: good takeaway. I mean, you've just been dropping great pearls
38:47
Speaker 1: the whole way through here, but one major marketing Like, hey, docs,
38:51
Speaker 1: if I could leave you with this one thing, what
38:53
Speaker 1: would that be, especially maybe when they're thinking about marketing
38:56
Speaker 1: into the future or something they need to be thinking
38:58
Speaker 1: about right now.
39:00
Speaker 3: Yeah.
39:01
Speaker 2: The one thing that I constantly am trying to get
39:06
Speaker 2: across to everybody, and I said it at the very beginning,
39:09
Speaker 2: is that marketing is everything.
39:12
Speaker 3: It's global. It is not one piece. It's not one thing.
39:17
Speaker 2: It's not advertising, it's not a billboard, it's not this
39:22
Speaker 2: or that.
39:23
Speaker 3: Marketing is a.
39:25
Speaker 2: Comprehensive, total piece of the package when it comes to
39:29
Speaker 2: your practice and your brand and your identity and who
39:34
Speaker 2: your practice is. And it's very rare that anybody really
39:40
Speaker 2: understands that concept. Marketing is always talked about as one
39:45
Speaker 2: thing or the other, advertising, whatever.
39:47
Speaker 3: So I say, the.
39:49
Speaker 2: Biggest thing that I'd like to educate clients on is
39:54
Speaker 2: remember that this whole thing is one full train of
40:00
Speaker 2: lots of different cars that go together. And if one
40:07
Speaker 2: gets disconnected, or you hire one train to do one
40:12
Speaker 2: thing and one train to do another thing. They're going
40:15
Speaker 2: to go at different paces and at different speeds, and
40:17
Speaker 2: they're not going to and get you to.
40:20
Speaker 3: The same place at the same time.
40:22
Speaker 2: Yeah, So you've got to think about it globally for
40:25
Speaker 2: your whole practice. The glasses that you're wearing there, they're
40:29
Speaker 2: very cute. That's your brand, right, That's who you are,
40:31
Speaker 2: that's your marketing, and it's part of what you want
40:35
Speaker 2: to portray to people in public.
40:38
Speaker 1: Yeah. And I love that analogy of the trains because
40:41
Speaker 1: you're absolutely right. I think about even the Domino game,
40:44
Speaker 1: you know, you get all these if you think about
40:47
Speaker 1: all these different marketing strategies, everybody's kind of going in
40:49
Speaker 1: their own direction. It's really hard to have a brand
40:53
Speaker 1: that's cohesive when everything is kind of, you know, running
40:57
Speaker 1: in different directions. So great, great analogy.
41:00
Speaker 2: And in today's age, it has to be together or
41:04
Speaker 2: else it's going to take you forever to get those
41:06
Speaker 2: trains those cards on the same yeah.
41:08
Speaker 1: Yeah. Yeah. So as we finish up, somebody wants to
41:11
Speaker 1: get a hold of you, Jeremy or you know, reach
41:14
Speaker 1: out to Neon Canvas what's going to be the best
41:16
Speaker 1: way that they can do that.
41:18
Speaker 2: Yeah, the very best way to get a hold of
41:20
Speaker 2: us at Neon Canvas is neoncanvas dot com, go to
41:23
Speaker 2: our website. You can contact me directly Jeremy at Neoncanvas
41:29
Speaker 2: dot com or contact Chill.
41:31
Speaker 3: She's got my.
41:31
Speaker 1: Phone number, happy to give it.
41:35
Speaker 2: But yeah, absolutely, you know, do your research, find out
41:38
Speaker 2: what people are doing, and don't be afraid to talk
41:41
Speaker 2: to a lot of different people. You will find who's
41:45
Speaker 2: the best fit for you by doing that. Do your research,
41:48
Speaker 2: talk to different people, and that's really like the best
41:52
Speaker 2: way to find out who's going to help you in
41:56
Speaker 2: the manner that you want them to.
41:58
Speaker 1: Yeah. Yeah, Jeremy, this has been such a pleasure. Like
42:01
Speaker 1: I said, I've been looking forward to doing this with you.
42:04
Speaker 1: I always have so much fun when we get together,
42:07
Speaker 1: whether it's at a conference, And for anybody listening, if
42:10
Speaker 1: you're at a conference, Jeremy is going to be there
42:12
Speaker 1: more than likely and you will always have a good
42:15
Speaker 1: time if you make time to go and talk to him.
42:18
Speaker 1: But the way I like to finish up paydocs. If
42:21
Speaker 1: I'm sure you know this because you've watched and listened,
42:24
Speaker 1: is I like to do this same. All right, here
42:27
Speaker 1: we go. What's your go to productivity tool? Your personal one?
42:33
Speaker 3: Yoga?
42:34
Speaker 1: Ooh, I like that all right? Early bird or night owl?
42:38
Speaker 3: Forced early bird, but night out by nature.
42:43
Speaker 1: Prefer the night owl.
42:45
Speaker 3: Yeah. It just works out better for me that way.
42:49
Speaker 2: But I tend to get up pretty early now and
42:52
Speaker 2: put myself to bed early.
42:53
Speaker 1: Yeah. Yeah, that darn adulting. You know, I am stinks man.
42:58
Speaker 1: What was your first job?
43:00
Speaker 2: I was a paper boy, yeah, ten years old, ten
43:04
Speaker 2: until I was fourteen, and then I taught swim lessons.
43:08
Speaker 1: I always think about that movie and now it's going
43:10
Speaker 1: to escape the name of the you know, two dollars.
43:12
Speaker 1: I want to do dollars. You know it was. It
43:15
Speaker 1: was some skiing eighties horrible movie, but it was really fun.
43:18
Speaker 3: Oh yeah, I know what you're talking about.
43:20
Speaker 1: Yeah, okay, but somebody will send me in and be like, Jill,
43:25
Speaker 1: of course this is the movie. Yeah, I know, it'll
43:29
Speaker 1: come to us when we're done here. All right. What
43:32
Speaker 1: would you say has had the most impact on your
43:35
Speaker 1: professional life?
43:37
Speaker 2: My mom and education. Yeah, so and my grandfather, the
43:43
Speaker 2: two of them. My mom's an educator. She really instilled
43:47
Speaker 2: that in me and My grandfather was a lieutenant colonel
43:50
Speaker 2: in the army, so I'm very militant and to the
43:54
Speaker 2: precision with everything that I do. So those two things
43:58
Speaker 2: really I put into everything that I do.
44:01
Speaker 1: Yeah, that's great and I can definitely see that. And
44:04
Speaker 1: then final one, what's one business skill you think everybody
44:07
Speaker 1: should have?
44:09
Speaker 3: I was just talking about this yesterday.
44:10
Speaker 2: I think everybody should work at the cheesecake factory for
44:13
Speaker 2: at least one year. Yeah, so being able to serve
44:20
Speaker 2: tables at the cheesecake factory or at a restaurant of
44:24
Speaker 2: the same stature, I think is paramount.
44:28
Speaker 3: If somebody came to me and I was hiring and they.
44:30
Speaker 2: Said I worked at the cheesecake factory for a year
44:33
Speaker 2: or more, they would get definite consideration in my book.
44:37
Speaker 1: Yeah, that's awesome. That's great. That's great. Well, Jeremy, this
44:41
Speaker 1: has been again a pleasure having you. Thanks for spending
44:44
Speaker 1: your time with me, and I know our listener has
44:46
Speaker 1: just got a wealth of information from all your little
44:49
Speaker 1: pearls that you dropped with us. So thanks, thanks again
44:52
Speaker 1: for being on and I hope you'll join me again.
44:54
Speaker 2: Yeah, thanks so much, joll I appreciate it. Thanks for
44:57
Speaker 2: having me. Yeah, I appreciate it all.
44:59
Speaker 3: Right, See you later, Joe.
45:02
Speaker 1: Are you ready to start a practice of your own,
45:04
Speaker 1: need a new, fresh set of eyes or some advice
45:07
Speaker 1: on your existing practice. If so, reach out to me,
45:10
Speaker 1: Jill Allen at www dot practice results dot com. If
45:16
Speaker 1: you like what we're doing here on Haydocs and want
45:18
Speaker 1: to hear more of this awesome content, be sure and
45:20
Speaker 1: give us a five star rating on your preferred listening
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Speaker 1: platform and subscribe to our show so you never miss
45:27
Speaker 1: an episode. Remember, new episodes drop every Thursday. See you
45:32
Speaker 1: next week.