76 - Turning the Submarine Around: Strategies for Leasing Success
In this episode of Rooms with Ronald, host Ronald Harrington speaks with Michelle Tate, https://www.linkedin.com/in/michele-mcwilliams-tate-b7b8047/ Chief Strategy Officer for Strategic Multifamily Consulting. They discuss the evolving role of leasing professionals, the importance of understanding the customer journey, and how to build a high-performing leasing culture. Michelle shares insights on leveraging technology, the significance of maintenance teams, and effective hiring practices. The conversation also touches on the need for flexibility in leasing hours and the art of closing deals…
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