Latest / Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint / Stop Wasting Time: Finding Motivated Buyers Online

Transcript

Stop Wasting Time: Finding Motivated Buyers Online · Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint

• 0:00
  Hello and welcome to the show. I'm taking today's recording
• 0:04
  from my desk with the kids at home, so expect to hear some
• 0:06
  noise in the background. Well, and also some of the
• 0:08
  neighborhood kids are just running around having fun, you
• 0:11
  know, doing the thing that children like to do.
• 0:15
  Today on the podcast, we're going to be looking at whether
• 0:18
  you can convince anybody to buy from you or to buy beyond their
• 0:24
  budget. It's a question that was put to
• 0:25
  me from the gentleman who is in the crypto business, you know,
• 0:32
  selling crypto, doing currency exchanges and those sorts of
• 0:35
  things. So we had the conversation not
• 0:38
  long ago and I figured let me come over here real quick and
• 0:41
  share some of the insights. You know, some show share some
• 0:44
  of the value that we spoke about.
• 0:47
  Now this podcast is the listener participated show, so you can
• 0:52
  send me your WhatsApp messages, you can call, you can SMS.
• 0:54
  The number to reach me out on is 08064662140.
• 1:02
  Again, 08064662140. The country code is +234.
• 1:10
  So if you want a strategy session, a business audit or you
• 1:13
  have questions, just reach out to me, just like this gentleman
• 1:16
  who is a currency and crypto trader did.
• 1:19
  But before we begin, shout out to Solomon Udo, listener of the
• 1:22
  show, who reached out to me on LinkedIn.
• 1:24
  We also had some WhatsApp chats. Now let me head straight into
• 1:28
  this conversation. Oh, by the way, the young man,
• 1:32
  if you're listening, you know, I'm not using your name,
• 1:35
  obviously, you know, to protect your identity, but of course you
• 1:37
  suspect that, you know, is it the conversation he just had
• 1:41
  with me? Yes, it is.
• 1:43
  It's you, so let me see OK, so now First off, the first
• 1:52
  conversation that I had with the young man was this looking at
• 1:56
  his profile, I was finding it difficult to figure out exactly
• 1:58
  what he did because you know everything was there Currency
• 2:01
  trading is there cryptocurrency is there, you know everything
• 2:05
  sharp a whole list. So I asked the guy, what do you
• 2:07
  do? And then he copied and pasted
• 2:09
  his bio for me. Now, unfortunately, his bio is
• 2:13
  just a list of all the different services that he do he he does.
• 2:17
  So that was the first part of our conversation, which is,
• 2:19
  look, you need to come up with a concise way for letting people
• 2:21
  know what you do for business purposes.
• 2:24
  You know, it doesn't help, It doesn't lend for a smooth
• 2:28
  conversation to just copy and paste a laundry list of
• 2:31
  everything you do. And then you leave it up to the
• 2:33
  person, like go and digest this thing, understand it on your
• 2:36
  own. And in fact, I haven't told him
• 2:37
  that given the context of where we are, you know, Niger, some
• 2:42
  people might even consider that rude.
• 2:44
  Like I asked you a question. What do you do when you copy and
• 2:46
  paste the laundry list? Like, am I supposed to read the
• 2:48
  whole laundry list? And then he wanted to know
• 2:51
  specifically what was wrong with the formulation.
• 2:53
  But I told him that, look, I can't even tell you what was
• 2:56
  wrong because to be honest, I didn't read it.
• 2:59
  You copied and pasted it. I opened and I saw that it was
• 3:01
  an, a pistol and I just shut the screen.
• 3:03
  So I didn't even read it. And chances are other people are
• 3:06
  not going to read it as well. Now what I suggested for him to
• 3:10
  make progress is I told him, just carry that laundry list,
• 3:13
  copy and paste it into Google Gemini or char GPT and then give
• 3:18
  it an instruction. Tell it create a LinkedIn bio
• 3:21
  for me or create a Facebook bio and Instagram bio using the
• 3:25
  information below and then hit send.
• 3:28
  And I promise you that whatever it is that char GPT or Gemini
• 3:32
  would put out would be much more concise, would be a lot better
• 3:36
  than just taking a laundry list of seven to 10 services that you
• 3:40
  offer and then just send it to people.
• 3:43
  This is also the equivalent of this thing, you know, when
• 3:46
  people say the elevator pitch, the idea behind the elevator
• 3:48
  pitch is if you have a shop, is it 3 minutes with someone and
• 3:54
  you want to get the person to understand what it is that they
• 3:56
  do. You should be able to just say,
• 3:57
  you know, sharply so that in that brief moment of time you
• 4:00
  have, you know, 3 minutes, 5 minutes, the person gets it.
• 4:03
  This is who you are, This is what you do.
• 4:05
  So it's the same approach, just like in reality, we're supposed
• 4:08
  to have an elevator pitch also online, we need to have short,
• 4:13
  short, straight, straight to the point responses.
• 4:16
  So when people ask what do you do?
• 4:18
  You can just send them the information and it will properly
• 4:22
  pass across the services or the products that you deal in.
• 4:27
  By the way, I have my own unique philosophy about how you should
• 4:31
  answer that question, but I'm going to tackle that in another
• 4:33
  episode. Now, the next thing, and this is
• 4:36
  how the guy will know that I'm talking about him.
• 4:38
  His picture, his profile picture was a hooded fox.
• 4:44
  Oh, by the way, before we had this conversation, I asked him
• 4:47
  straight off, look, are you OK for some straight talk?
• 4:50
  And the reason why I asked him was because I wanted to be
• 4:53
  brutally honest with him because, you know, I'm a
• 4:56
  Nigerian, he's a Nigerian, I'm a young guy, he's a young guy.
• 5:01
  So I need to shoot straight with him.
• 5:02
  I need to be frank because in this part of the world, when
• 5:05
  people hear crypto, I know some of you say it's only uneducated
• 5:10
  people. Look, whether educated or
• 5:11
  uneducated in this part of the world, when people hear crypto,
• 5:15
  they think 419, they think scammers, they think G boys,
• 5:21
  they think grifters, they think all kinds of things.
• 5:26
  Yes, some of us are educated, you know like me, first degree
• 5:30
  in law, my wife is in securities regulation.
• 5:33
  So I understand what these assets are.
• 5:37
  I choose not to deal in them. But it still doesn't change the
• 5:40
  fact that a large number of Nigerians when they hear crypto,
• 5:45
  that is what they think. They think a young man who is
• 5:48
  trying to run faster than his shadow, somebody who is trying
• 5:51
  to scam me, that is what people think.
• 5:54
  So I told him that look, let's be real, here in Nigeria of
• 5:57
  today, you're dealing in cryptocurrency.
• 6:02
  People already think scammer G boy, you want your profile
• 6:08
  picture to be a hooded fox. And I told him I look, times
• 6:12
  have changed. 20 years ago it was OK for me to have as my
• 6:16
  profile picture of Bugs Bunny because I think me and Bugs
• 6:19
  Bunny, you know what kindred spirits.
• 6:21
  There was also a time when my profile picture was the
• 6:23
  Incredible Hulk because back in the day, I used to be fit, like
• 6:29
  very fit. So I founded myself, you know, I
• 6:33
  founded myself a beefcake back in the day.
• 6:35
  So that was my profile picture Incredible Hulk, you know, so my
• 6:40
  small cousins, you know, used to call me Biggie Kefty.
• 6:44
  Those are some other things that people used to call me.
• 6:46
  So my profile picture was Incredible Hulk, but I was 20
• 6:50
  years ago now. Times have changed.
• 6:52
  We're no longer in the age of anonymous profiles.
• 6:55
  So please, whatever business you do, it doesn't have to be
• 6:57
  cryptocurrency. If you're a fashion designer or
• 6:59
  whatever, please put your face. OK, Well, if you're a fashion
• 7:03
  designer, I guess you can get away with putting a picture of
• 7:08
  one of the dresses you have designed.
• 7:11
  And if you're a cake person, I guess you can get away with
• 7:13
  putting a picture of one of the cakes that you have baked.
• 7:17
  But for the rest of us who do not have that privilege, if
• 7:20
  you're some sort of a consultant or some sort of a service
• 7:23
  provider like this guy who's selling crypto, put your face,
• 7:27
  especially in Nigeria where if somebody hears crypto, they
• 7:31
  think scammer. The least you can do is humanize
• 7:34
  yourself. And I'm glad that he took that.
• 7:37
  He took that suggestion on board.
• 7:41
  And by the way, for those of you who are going to reach out to me
• 7:43
  in the future, when I'm being brutally honest with you, I'm
• 7:47
  not trying to call squirrel. I'm not trying to put you down,
• 7:51
  it's just that I have a limited amount of time.
• 7:54
  I prefer to prioritise my client work.
• 7:56
  So when we're having these free consultations, I like to get,
• 7:59
  you know, straight to the point. So sometimes I'll call it like I
• 8:02
  see it. If I've made a mistake and you
• 8:05
  explain, you know, I'll apologise and I'll take dressing
• 8:07
  that. Oh, OK.
• 8:08
  I didn't look at things the right way.
• 8:10
  But just know that when you reach out, if I'm straight to
• 8:16
  the point, I'm not trying to be confrontational here.
• 8:18
  I'm just trying to maximize the time that we have together when
• 8:24
  we now move straight to the Coco.
• 8:26
  The main thing he wanted to know, he wanted to know, how do
• 8:29
  you convince people to buy outside of their budget, to buy
• 8:34
  beyond their budget? So This is why I explained to
• 8:37
  him, I told him that look, you're in the crypto business.
• 8:43
  The answer to your question is you don't.
• 8:46
  You can't. You can't convince somebody to
• 8:48
  buy outside of their budget. I told them that even in
• 8:52
  ordinary, normal things like me, that I'm selling sales coaching
• 8:58
  and business development consulting, I can't convince
• 9:01
  anybody to buy who doesn't already think that there's a
• 9:04
  problem with the business. If somebody thinks that every
• 9:07
  single thing is fine, I can't convince the person to do
• 9:11
  anything. Sales is not about convincing
• 9:15
  people to do XYZ. Sales is about figuring out who
• 9:20
  is already aligned, who is already interested, who is
• 9:24
  already motivated. And then you align your pitch or
• 9:27
  your presentation with them to show that the thing I'm selling,
• 9:33
  the service I provide, can get you to the promised land.
• 9:35
  It can help you fulfill these results.
• 9:38
  It can get you to where you want to go.
• 9:40
  That is what sales is about. It's not about convincing people
• 9:43
  to do something. I can't convince people to do
• 9:47
  nothing. I can't.
• 9:50
  So I spend my time looking for people who already think they
• 9:53
  have a problem with the business and who are looking for ways to
• 9:57
  get this business better. And then I spend my time having
• 10:00
  conversations with those people. Back in my wedding photography
• 10:05
  days, if a bride looked at my pictures and she didn't feel it,
• 10:11
  she's not feeling the photos. I cannot convince her to do
• 10:14
  nothing. Best I can do is maybe lower the
• 10:18
  price and then she's just doing it because, well, the guy is
• 10:21
  cheap. And then before you know it, all
• 10:22
  kinds of unnecessary quarrel because truly, the one that she
• 10:26
  desires is not what is not what she paid for.
• 10:30
  Please let us change our mind. There are too many people who
• 10:33
  are running around feeling that sales is the art of convincing
• 10:36
  people to do XYZ. Sales is not about convincing.
• 10:43
  It's about getting, trying to figure out somebody's
• 10:45
  motivations. What is at the back of their
• 10:47
  mind, What is treating them? What are they running to?
• 10:50
  What are they running away from? Can my product or my service
• 10:53
  help them get there faster, solve this problem?
• 10:56
  That is what you That's what we do in this business.
• 11:01
  If you sell beauty products, don't bother coming to somebody
• 11:03
  like me. I don't even rob Vaseline.
• 11:06
  You cannot convince me to buy your beauty products.
• 11:09
  You can't because for me, I don't even rub Vaseline.
• 11:13
  And when I met my babe now my wife, I told her that look,
• 11:17
  Vaseline and lip gloss is fine for her.
• 11:22
  Unfortunately, we came back to Nigeria and then she started
• 11:23
  following Nigerian girls and now she will use his makeup and blah
• 11:26
  blah, blah, blah, blah. You know, that's a long story,
• 11:28
  but I'm not saying that if you sell beauty products, don't
• 11:32
  waste your time talking to people like me.
• 11:34
  I'm not a believer. I will never buy your makeup.
• 11:38
  Somebody's talking to me about sunscreen.
• 11:39
  I don't suncreen. I don't even use Vaseline.
• 11:42
  You're now you want me to go out and buy sunscreen?
• 11:44
  Like, like what? So you sell makeup.
• 11:48
  The goal is looking for people who are already preoccupied with
• 11:51
  their skin, who already want their skin to be smooth, or who
• 11:55
  think that their acne is a problem or who feel like their
• 11:58
  skin is deficient in this way or in that way.
• 12:00
  And then you align the oh Madam or brass with these problems
• 12:05
  that you have. My products can help you achieve
• 12:07
  your skin goals like this. Yeah, sorry about that.
• 12:18
  I won't even explain what happened, but I'm sure you can
• 12:19
  figure it out. Actually, The thing is, I
• 12:21
  dropped the phone. Anyway, thank God for phone
• 12:26
  case. I hope the sound wasn't too
• 12:28
  jarring for you guys anywhere, was I?
• 12:33
  I was on this whole thing about convincing.
• 12:37
  So please let us stop thinking that sales is about convincing
• 12:42
  people to do XYZ. There's no convincing in sales.
• 12:46
  Look for who's already a believer, look for who's already
• 12:49
  motivated, look for who's already aligned and then spend
• 12:52
  most of your time with them, especially if you're in crypto.
• 12:59
  Because those of you who are doing crypto, when people hear
• 13:01
  crypto in Niger now in 2025, maybe things will change in
• 13:07
  20-30. But in 2025, when people hear
• 13:10
  crypto, they think, Gee boy, sharp boy, sharp tongue,
• 13:17
  grifter, scammer, that's that's what they think.
• 13:22
  So those of you who are professionals in the space,
• 13:24
  don't say only uneducated people think so don't say that because
• 13:28
  there are people who have two 3-4 masters who believe the same
• 13:32
  thing. All right, by the way, that's
• 13:35
  just an industry problem that you people have, and you guys
• 13:37
  will figure out ways to solve it with time.
• 13:41
  But bottom line, please, you're not going to convince anybody to
• 13:43
  do nothing. Look for the person who's
• 13:44
  already sold, talk to them. So my advice to him was instead
• 13:48
  of talking to people and trying to convince them, look for
• 13:50
  people who are already sold In Abuja last year, there was a
• 13:53
  conference in crypto at NAV Centre, National Air Force Women
• 13:57
  something event Centre and the place was full.
• 14:00
  I think it seats like 4000. I went there and I was surprised
• 14:03
  that the place was full front to back.
• 14:05
  People live on outside. I say, hey, so Nigerians like
• 14:08
  crypto like this. Like I had no idea that is where
• 14:11
  you should be going. There's a seminar about crypto.
• 14:15
  The place is parked full. I mean, obviously half the
• 14:18
  people there, 80% of the people there already bought in.
• 14:21
  That is where you will now look for people to buy crypto on your
• 14:25
  exchange. It's not from sending broadcast
• 14:27
  to people like me. Look around Facebook groups,
• 14:34
  WhatsApp groups, Instagram chats, Reddit forums where
• 14:38
  people are already bought in and already believe these sorts of
• 14:42
  things. Start having conversations with
• 14:44
  them. That is where you're going to
• 14:45
  find people that should be having conversations with.
• 14:48
  If you're having conversations with people like me who are not
• 14:51
  interested, not aligned, not bought in, not motivated, you'll
• 14:55
  be wasting your time. You spend more time with these
• 14:57
  other people. You will find more people to buy
• 15:00
  into your crypto exchange or into your use your crypto wallet
• 15:03
  or whatever. Then on the thing of budget,
• 15:08
  this is what I told the guy and this is what I'm going to tell
• 15:11
  you guys. Budgets are fake.
• 15:16
  Budgets don't exist. Budgets are not really a thing.
• 15:19
  People say this is my budget, but true of matter is if
• 15:21
  somebody's really interested or motivated, somehow they find the
• 15:24
  money. Don't ask me how it happens.
• 15:26
  I just know that shy it happens. You're looking at somebody,
• 15:31
  you're talking, it sounds as if they don't have the money or
• 15:33
  blah, blah, blah. But you can tell that she really
• 15:35
  likes it. And then somehow, somehow,
• 15:37
  somehow, you know, she pays. Or my uncle decided to give me
• 15:41
  some photography or I was able to get money from Mumsy.
• 15:48
  Or you can see that she harasses the hell out of her boyfriend
• 15:50
  and then the boyfriend pays for you to be the wedding
• 15:52
  photographer. So I don't know how it happens,
• 15:55
  but just know that if people are interested share, they buy it
• 15:58
  and look around all the people that are buying the latest their
• 16:00
  iPhone, Pro Mac something, something something you really
• 16:03
  think they have a budget for it. But because they think it's
• 16:05
  important somehow, they will raise the money.
• 16:08
  Or the boys who are buying this Samsung V Fold something at, you
• 16:13
  know, 1.5, you know, like who has 1.5 cash just lying around,
• 16:17
  but you think it's important and you find a way.
• 16:21
  So budgets are not real. Don't be Hanford by budget when
• 16:25
  you're having a conversation with someone and if you get to
• 16:29
  the point where you understand that there's a problem, there's
• 16:32
  a need, there's a sense of urgency, but then the person is
• 16:36
  not really willing to go ahead. OK, then yes, budget was a
• 16:39
  genuine concern. You know, there's nothing you
• 16:41
  can do, just let that go. But for most people, budget is
• 16:43
  not really a thing. And then when the average person
• 16:46
  says budget, it does not mean I have money on allocated lying
• 16:51
  around. It doesn't mean I have free
• 16:52
  money lying around. It just means that this is what
• 16:55
  I think this kind of thing should cost.
• 16:57
  That is what it means. We should be having conversation
• 17:00
  with people because sometimes when people have this idea of
• 17:05
  this is how much they should cost, sometimes they have an
• 17:07
  unrealistic opinion or they have an uninformed opinion.
• 17:11
  So my advice to him was this. When you're talking to somebody
• 17:13
  about all your crypto stuff and somebody says you're too
• 17:17
  expensive, first of all, you lean in.
• 17:19
  You say our Bros, I understand. Oh, Mummy, I understand.
• 17:23
  Nowadays in this stable economy, we don't spend money anyhow.
• 17:26
  But Mummy, when you say I'm too expensive, you know, compared to
• 17:29
  what or which other exchange have you tried?
• 17:35
  And if Mummy responds, and from my response, you can see that
• 17:38
  you are the first person she's contacting, you give mommy some
• 17:41
  education. So mommy, no wonder I'm the
• 17:44
  first person that you're talking to.
• 17:45
  If you've gone to the market, you would have seen that Mommy,
• 17:48
  there are different kinds of exchanges.
• 17:50
  There are these kinds of exchange.
• 17:51
  This kind of exchange. This kind of exchange in this
• 17:54
  kind is usually between this and this for this kind is really
• 17:57
  between this and this for this kind is really between this and
• 18:00
  this. But mommy, let me advise you in
• 18:02
  your best interest. Don't talk to people who are
• 18:04
  within here and here. That is where you you're going
• 18:06
  to get scammed. But Mommy, just go and ask, go
• 18:10
  and do your own research. Why don't you do your research?
• 18:13
  Let's talk again next week and then leave the conversation like
• 18:15
  that. But it's that Mummy goes and
• 18:18
  does more research on alternative, alternative
• 18:21
  investments as they call them these days.
• 18:23
  By the time she goes and does recently alternative investment
• 18:25
  space, she will now see that OK, your price is reasonable or
• 18:28
  whatever. But of course, this only works
• 18:31
  if you know that your prices are reasonable.
• 18:34
  If your prices are not reasonable and you're charging a
• 18:36
  premium, you know that's a different conversation entirely.
• 18:38
  And you know, you have to be ready to justify that or fix
• 18:42
  your brand positioning so that when people see you, they know
• 18:44
  that, OK, this is a premium thing that I'm going in for.
• 18:49
  But either way, when people say budget, it doesn't mean money is
• 18:52
  just lying around. It just means this is how much I
• 18:54
  think something should cost. We need to figure out whether
• 18:57
  the expectations are realistic or not.
• 18:59
  And like I told him, if you're trying to sell to a jam bite, if
• 19:02
  you're trying to sell to a newbie, you're trying to sell to
• 19:04
  somebody who is fresh. They have no idea what they have
• 19:07
  to, what they have to expect anyway.
• 19:12
  So when people say you're too expensive, the question really
• 19:18
  is, oh, compared to what or who else have you spoken to?
• 19:23
  Because you're also trying to get information so that you can
• 19:25
  distinguish. Because sometimes somebody might
• 19:29
  say that your crypto whatever is too expensive.
• 19:36
  I'd want to host my whatever on your crypto wallet.
• 19:38
  Sorry, forgive me. You know, I'm not into the admin
• 19:43
  of all these things, you know, so I don't know how it works on
• 19:44
  administration, but let's just say you have to pay to host to
• 19:48
  pay to be on a wallet or something.
• 19:51
  OK, But even if there's no pain to be on the wallet.
• 19:53
  But anyway, let me not talk more than I know.
• 19:56
  But what I'm trying to say people say is OK, it's too
• 20:00
  expensive for me to use your wallet and blah blah, blah,
• 20:03
  blah, blah. You have to ask compared.
• 20:06
  To who or who else have you spoken with or whatever?
• 20:09
  Because truly, truly, maybe the other people's own is cheaper,
• 20:14
  but maybe yours is more expensive because you you're
• 20:16
  adding extra features of wallet protection or identity
• 20:20
  protection or something, validation or whatever.
• 20:23
  And that is something you need to bring up now.
• 20:25
  OK, OK, mommy, OK. Oh, I understand, Mommy.
• 20:29
  I see where the problem is now. The reason why this guy, his own
• 20:33
  is $20, you know, whatever, whatever, whatever is because
• 20:36
  they're providing you the base package.
• 20:38
  Only me, my own is $60.00. Because apart from the hosting,
• 20:43
  we also provide this authentication, this encryption,
• 20:47
  this, this, this, that, that, this, that, that.
• 20:49
  So your whatever is much, your investments are much more secure
• 20:53
  with us. But if you don't ask that
• 20:55
  question compared to who or who else have you spoken with or
• 21:00
  what other options are there, you will not know that this is
• 21:02
  how to distinguish the options that are before you.
• 21:08
  So I think that was all on the budget thing, but then the guy
• 21:13
  kicked back on the broadcast thing.
• 21:15
  You know, when I said don't waste your time broadcasting.
• 21:18
  And by the way, when you're having conversations with me,
• 21:20
  you know, I'm OK, I'm cool with that.
• 21:23
  It's a conversation. I'm not calling you to shout at
• 21:26
  you or to dictate to you. This is a conversation.
• 21:29
  This is how we try to learn stuff.
• 21:31
  So he told me that look, we send broadcasts in this industry as a
• 21:35
  part of lead Gen. to put people into our funnel and then we can
• 21:38
  convert. And I said, OK, my brother, I'm
• 21:40
  with you. So I told him if you send 100
• 21:43
  messages, how many people respond?
• 21:45
  He said 50. And I said, AH is a lie because
• 21:49
  no industry has 50% response rates.
• 21:52
  None. And by the way, if you have 50%
• 21:55
  response rate, just know that you're a copywriting genius,
• 21:58
  that you're sending out 100 messages, 50 people are
• 22:00
  responding. I mean, props tops to you What?
• 22:04
  I mean, he insisted that 50 people respond.
• 22:06
  So I said OK, no problem. So if 50 people respond, let me
• 22:09
  know how it goes then. And he says OK, from the 50 that
• 22:12
  respond. When it now comes to buying,
• 22:14
  people are not buying because they say they were only curious.
• 22:17
  Then the thing made sense, like, oh, OK, OK, OK.
• 22:20
  Now I see what's going on here. And I told him, look, the market
• 22:24
  is giving you valuable feedback. If truly you're sending 100
• 22:27
  messages, 50 people are responding.
• 22:29
  And when you say, oh, yeah, this is how we're going to do it, you
• 22:33
  know, transfer money to this account to begin.
• 22:35
  And they say, oh, no, no, no. I was just curious.
• 22:37
  Take the feedback from the market that truly, truly, truly,
• 22:40
  most of the people that are coming to you are only curious.
• 22:42
  So instead of trying to close the deal and getting people to
• 22:46
  buy your crypto products immediately, what you should be
• 22:49
  doing is your funnel should now be based on education where
• 22:51
  you're getting people to take the next step.
• 22:53
  So your first set of messages should be around something like
• 22:57
  have you considered alternative investments or are you strictly
• 23:01
  in the traditional investments? Or is your portfolio strictly in
• 23:06
  traditional investments? Send that message. 50 people,
• 23:10
  50% will respond and they will say, well, I'm in traditional
• 23:14
  investments, but I want to consider alternative
• 23:17
  investments. And then, you know, you just
• 23:21
  take conversations forward one step at a time.
• 23:23
  OK, When you say alternative investments, what kind of asset
• 23:26
  classes do you have in mind and hear what they say?
• 23:30
  Some people will say Bitcoin, some people will say what's the
• 23:35
  other one? Again, I can't remember.
• 23:37
  You know, there are plenty these days, somebody will say Bitcoin,
• 23:41
  another person will say another asset, another person will say
• 23:45
  this and up, you know, on and on and on and on and on.
• 23:48
  Then you are now going to be will now have the burden of
• 23:52
  educating them along the way. I say, oh, OK, we're going to be
• 23:55
  holding a seminar on so, so so so day where we'll be explaining
• 23:59
  Ethereum to brand new Ethereum. That's the second one.
• 24:02
  Ethereum to brand new investors. Would you like to attend the
• 24:06
  webinar? Oh yes, I would and I'll send
• 24:08
  them the link. They now show up on the webinar
• 24:10
  and then you are educating them on Ethereum.
• 24:14
  You know, what is Ethereum? How does Ethereum work?
• 24:17
  Is Ethereum better than Bitcoin? Why is Ethereum better than
• 24:20
  Bitcoin? Why?
• 24:22
  Where should you use Ethereum over Bitcoin?
• 24:24
  You know all these sorts of things As you're taking them
• 24:27
  through these steps and educating them along the way,
• 24:31
  you are now beginning to stand out as a valuable service
• 24:37
  provider and you are building some credibility.
• 24:40
  These are the things that will make it easier for you to close
• 24:42
  the sale later on. So I just told him, look, you
• 24:45
  have to change your funnel. It can't be a matter of are you
• 24:48
  interested? Give me money.
• 24:49
  That funnel is too short. If 50% of people have told you
• 24:53
  that they're just curious, then what you do is need to take them
• 24:55
  on the journey and be educating them along each step.
• 24:58
  You now try and get them to move one step, one step, one step.
• 25:01
  So the first one is, are you in traditional?
• 25:05
  Is your portfolio in traditional investments or in alternative
• 25:08
  investments? People respond, would you like
• 25:12
  to learn some more? They say yes, OK, here's the
• 25:15
  webinar link. You see, that's the next step.
• 25:17
  You see the move for step by step then?
• 25:20
  But people that go to the webinar, maybe the next step,
• 25:24
  OK, sorry, another notification came in, so maybe the next step
• 25:27
  now might be OK. So for those of you who have
• 25:30
  attended the webinar and who are interested, next we're going to
• 25:32
  do a demo so that you can see how Ethereum is mined or how you
• 25:39
  purchase Ethereum or how you put these assets in your wallet or
• 25:43
  whatever. Would you like to see that demo?
• 25:46
  Some people will say yes. For the people that say yes, you
• 25:49
  will now send them another link for the next webinar where
• 25:52
  you're going to show them how you do this thing live.
• 25:55
  And you know, small by small, you just be moving people
• 25:57
  forward. One step, one step, one step,
• 26:00
  ultimately till you get to the close.
• 26:01
  Of course, since I'm freestyling now, I can't just design the
• 26:03
  funnel off the top of my head. But given enough time, given
• 26:09
  enough time, you know, maybe 30 minutes, one hour, two or three
• 26:12
  days, you know, you can't sit down and design this funnel from
• 26:14
  start to finish and then run it that way.
• 26:19
  So that's how I left it with the guy.
• 26:20
  And I just thought there might be some valuable Nuggets for
• 26:23
  some of you, especially if there's still some crypto Bros
• 26:27
  on crypto babes listening to this podcast.
• 26:31
  I was assuming that because of the things I talk about that by
• 26:34
  now, people who are into crypto and alternative investments and
• 26:38
  people who are into multi level marketing.
• 26:40
  I was assuming that by now all of you would have failed from
• 26:42
  this podcast. But I'm glad to see that you
• 26:43
  guys are still here so we can still keep having this
• 26:46
  conversation. So any, any questions, just let
• 26:48
  me know. Give my phone number at the
• 26:50
  beginning of the show. Giving it now 08064662140
• 26:56
  country code +234. If you are not Nigerian, call me
• 27:00
  SMS. What's up?
• 27:02
  Love to hear from you guys. It's not just me who's educating
• 27:06
  you guys, you guys educating me as well.
• 27:09
  You know, at least the more people I talk to, the more I
• 27:12
  know what's really going on in Niger.
• 27:14
  What are people doing? What are people investing in?
• 27:16
  Was raining, was not raining, was working, was not working.
• 27:21
  So love to hear from you guys. So thank you very much for your
• 27:24
  time and attention. I'll catch you guys at the next
• 27:26
  episode.