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Press Before Payroll | KJ Blattenbauer on Profitable Publicity
Michelle Terpstra sits down with public relations expert KJ Blattenbauer to challenge common misconceptions about PR in business growth. Together, they explore why visibility is not a vanity metric, but a foundational revenue driver that builds trust and attracts higher-quality clients. KJ reframes publicity as an accessible growth lever—one that founders can activate without massive budgets or large PR teams.
KJ also shares her “Press Before Payroll” philosophy, breaking down how storytelling and authority-building can outperform paid ads when done intentionally. Michelle and KJ give…
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