Marketing Metrics that Matter: How to Measure Your Progress

Art of Mortgage Marketing · Sep 27, 2018 · 32m

Let's face it: The mortgage pros who track their numbers and have systems in place to hold themselves and their team accountable to results, tend to be more successful than those who don't. What are the key metrics we should focus on? How much should we be paying per lead or per client? What activities generate the highest ROI? In this episode, I talk about how we can make powerful progress by tracking key metrics and bringing structure to our business.​

Not having data is like driving blindfolded and trying to stay on track without the feedback of vision. -Doren Aldana

Takeaways

We can’t…