Latest / Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint / Stop Being a Broke Creator
Transcript
- 0:00Hello and welcome to the podcast.
- 0:03Today I would like us to talk about something real, something
- 0:07practical that lots of people don't pay attention to,
- 0:10especially when you are beginning your business journey
- 0:13or your content production journey.
- 0:15That's for those of you who want to create content.
- 0:20OK, I guess what I'm trying to say is this.
- 0:23Money is a significant factor. Let me repeat again, money is a
- 0:28significant factor. We are starting businesses or we
- 0:34want to be in business. We're trying to build brands,
- 0:37we're trying to build careers. We're trying to do a whole bunch
- 0:39of stuff. And let's be frank, making
- 0:43content is easy. It's very, very easy because
- 0:46nowadays all you need is a smartphone.
- 0:48That's all. Once you have a smartphone and
- 0:50you download camera, you're good to go for Instagram.
- 0:53Once you have a smartphone and the phone has two cameras,
- 0:56you're good to go for Instagram views and all that stuff.
- 1:00Once you have a smartphone and the phone has decent recording
- 1:05capabilities, like my own phone, because I have, I've done over
- 1:091300 podcast episodes since I started.
- 1:13I had this thing about six years ago and I've not recorded any
- 1:16single podcast episode in the studio.
- 1:18It's always been on my phone. So making content is easy.
- 1:22Making content is also glamorous.
- 1:24It's also sweet. It also gives you a high.
- 1:26You also feel as if you're doing something.
- 1:28And so because of that, it's something that lots of Nigerian
- 1:31business owners, a lot of wannabe Nigerian entrepreneurs,
- 1:36they rush to because it's easy, but then they give very little
- 1:40thought to the money conversation.
- 1:44So when some people reach out and say I want to start a
- 1:46podcast and I say don't start a podcast, it's not because I
- 1:50don't want your progress. I'm just trying to refocus you
- 1:54on a very key important fundamental thing, which is that
- 1:58money is important. And when we do these things,
- 2:02whether we like it or not, money is one of the things that is
- 2:06behind us and is pushing us and it's OK.
- 2:09It's not bad. It's not bad at all.
- 2:13So excuse me. So the reason why I'm talking
- 2:15about all these issues today is because of this.
- 2:17I've been chatting with someone recently.
- 2:19Well, by the way, bro, you know, if you think, is this me, yeah,
- 2:22it actually is you. But I'm just sharing the
- 2:24benefits of this conversation here with other people so that
- 2:27people will not, will not go down the same path that you and
- 2:30I have gone through. Because I could have told you
- 2:33the end from the beginning. And I tried to say it.
- 2:37And what did you tell me? You told me leave me to worry
- 2:40about money, that you know what you are doing.
- 2:43I said OK, and I freed you. To be honest, at that point, I
- 2:47need to cut off the conversation because I was thinking like,
- 2:51what the hell, I'm giving my time for free to listeners of
- 2:55the podcast. You reach out to me, I'm trying
- 2:58to give you some free advice to tell you how you suppose I
- 3:01arrange one or two things and he give me attitude.
- 3:03I need to cut you off then and there.
- 3:05Not only cut you off only to block yourself because to be
- 3:09honest, I didn't like your attitude.
- 3:11But anyway, since I started this podcast over six years ago and
- 3:15since people have been reaching out to me to have conversations
- 3:17and to ask questions, I've only had to block one person.
- 3:21And honestly, after that, I regretted.
- 3:23I was like, no, I shouldn't have blocked him.
- 3:24Like the guy's a young dude. I should have just checked him.
- 3:26I should have corrected him. Like, you know, you know what,
- 3:29you know, we're in Nigeria. So there's a certain way of
- 3:31doing things. You don't just call somebody,
- 3:34you know, after midnight, like from where to where so and the
- 3:42limbs not being cryptic. So this dude reaches out now and
- 3:46he has a very important message that he wants to share.
- 3:49And so because of that, he wants to start putting our content and
- 3:52it's really, really wonderful work.
- 3:54It's around recovery in talks. All I put it now, I don't want
- 4:01to say too much just in case the other people who listen to the
- 4:03podcast who know this guy, it's around recovery, you know, from
- 4:09intoxication and substance abuse because people go through all
- 4:12kinds of things. And I've said before on the
- 4:14podcast, that is one of my cousins who, you know, that's
- 4:17how the guy lost his life. You know, you start playing
- 4:20around with small, small things, before you know it, you
- 4:23graduate. You graduate.
- 4:24You don't need my great bigger substances.
- 4:26Before you know it, you're in a mess.
- 4:28You're in a huge mess. So this guy wants to talk about
- 4:34substance abuse and things like that.
- 4:36Sure, no problem. Really.
- 4:37The first thing I told him was like, OK, cool, you want to do
- 4:40these things? So I asked him straight up.
- 4:42And I asked any of you who reach out to me, I tell, look, are you
- 4:44a missionary or are you a mercenary?
- 4:48Excuse me? So I asked him the question, are
- 4:50you a missionary or are you a mercenary?
- 4:52And anybody who has come to me to tell me, I like what you do.
- 4:55I understand the podcast or I understand going on Instagram or
- 4:59whatever. Ask anyone who has had a chat
- 5:01with me. It is one of the first questions
- 5:03I'll ask you. Are you a missionary or are you
- 5:04a mercenary? Now what does that mean?
- 5:07Missionary is people feel like they have come across some good
- 5:10news and from the very bottom of their heart, they want to share
- 5:14this good news with the rest of the world so that everybody can
- 5:17find healing, can find purpose, can have, you know, can find
- 5:20whatever it is that they're looking for.
- 5:23People like that, people like those.
- 5:24Those are missionaries, you know, like the early apostles,
- 5:29you know, Peter, Paul, Andrew, the rest of them.
- 5:33Those ones are missionaries. You see the light, like, is this
- 5:37the truth? Is this the salvation of
- 5:38mankind? And then you want to run and
- 5:40spread the good news as far as possible.
- 5:42Those are missionaries. Then the other people like me,
- 5:47mercenaries. A mercenary just wants money.
- 5:51I need money. I need Bali.
- 5:52What should I do? Show it to me.
- 5:55I will do it now. Give me my money.
- 5:57I'm a mercenary. So I ask people, who are you?
- 6:02Are you one of the apostles or you're like me?
- 6:06If you're like me, let's have this conversation.
- 6:09Let's figure out a way to get this money quick quick.
- 6:13By the way, I'm not unethical for any of you.
- 6:16If you're just discovering this podcast for the first time,
- 6:18please don't Take Me Out of context.
- 6:20Listened to yesterday's episode, Listen to all the prior
- 6:22episodes. And you know you have all my
- 6:24ideas in the fuller context. But before you begin, you're
- 6:28coming into the entrepreneur space, the business space.
- 6:34You want to get into this whole content game.
- 6:36You have to ask yourself very, very clearly, are you a
- 6:38missionary or you're a mercenary?
- 6:40If you're a mercenary, no problem.
- 6:41We start having that money conversation from the get this
- 6:44Instagram channel, this podcast, this, whatever it is that you
- 6:47want to do, this TikTok handle this whatever.
- 6:50What is your content calendar? What is the strategy?
- 6:52What are you going to do for community building or product?
- 6:57Are you going to sell? Are we going to start?
- 7:00What plans do you have for conversions along the way?
- 7:03What kind of time frame do you have to realize these goals?
- 7:08And by the way, time frame is really important because there's
- 7:10no content. Anything that you do that will
- 7:12make you hammer within the short term.
- 7:14Now there are people who hammer from content in the short term.
- 7:18Those people are anomalies. It is not the typical way that
- 7:21people pop off when it comes to social media.
- 7:23So don't look at somebody that you know or somebody that you
- 7:27heard of that they created a TikTok handle in January and
- 7:30then by March they were a millionaire.
- 7:33Don't use that person as your yardstick on your standard.
- 7:36All right, that's an outlier. So we have the conversation of
- 7:41your mercenary. But then if you're a missionary,
- 7:44we also have to have the conversation because
- 7:46missionaries, the gas to eat, they have to eat.
- 7:50It's basic. So even in the post in the
- 7:54Bible, Apostle Paul, at some point when he was raking for the
- 7:58church, what did he say? He said, look, I don't want to
- 8:00stress you people that if I could, I could have been asking
- 8:03you people for money. But I said, no, I'm not going to
- 8:06burden anybody. I'm a tent maker.
- 8:07So I use my own hand. I make tent and I make money, my
- 8:10own money, because even apostles have to eat.
- 8:15So for those of you who see yourselves as missionary, you've
- 8:17discovered something good about, I don't know, motherhood or
- 8:20raising children or recovery from drugs, or you've discovered
- 8:23something good about, I don't know, the environment or your
- 8:26deeper self, your truer self. Whatever the gospel is that you
- 8:29want to spread, missionaries have to eat.
- 8:32What is the plan for eating? Because you don't have a plan to
- 8:37eat, it's going to cannibalize that mission that you want to
- 8:40do. If you can't put food on the
- 8:42table, you can't pay bills. What else?
- 8:46Internet fuel, some basic, basic stuff.
- 8:50Then your missionary thing that you want to do, you will stop
- 8:52it. You want to spread the good news
- 8:55about drug recovery because yes, it's a it's a big scourge in
- 8:59Nigeria. Lots of people are on drugs.
- 9:02When I was in, if I knew one or two boys used to smoke.
- 9:04You go, but you know, it's just you go now everybody does it
- 9:08minus me. I didn't do you go when
- 9:10everybody does it? You split up once in a while and
- 9:13then life continues. But from there, you know, but
- 9:16for some people, you both was a gateway drug from you go, you
- 9:18now enter all kinds of things. Then my brother was in UNILAC
- 9:22and I even saw what was going on there.
- 9:24Some people, they'll be cooking beans, for instance, you pull
- 9:27you go inside, they say, Ah, don't be married.
- 9:29JB this you say no, no, no, it's just it's just vegetable.
- 9:32That is not it's not as if it's drugs that it's just vegetable.
- 9:35So when they're cooking beans, you just put small go inside.
- 9:38You say, no, I don't take it, but I don't smoke.
- 9:40When you're cooking beans, you sprinkle Mary J inside and then
- 9:44from there and then and there. And then when I went to Carnal,
- 9:46the things that's not in Carnal, somebody would take sachet of
- 9:50pure water. They will now take cough syrup.
- 9:55Then they will mix it inside the pure.
- 9:56I don't even know how they use the mix yourself.
- 9:58You see somebody carrying pure water.
- 10:00The pure water is looking pink, is looking reddish.
- 10:02They just they'll be sniffing the pure water like that and
- 10:06boys are getting high. Until one day I came out of my
- 10:09office in then I was with Fuchsia Ada Ramona, her lawyer
- 10:17and Carnal came out of my office.
- 10:20I'm serious. I'm not lying.
- 10:22I saw somebody sniffing. Gutter shook away.
- 10:27That guy stood up. That was the closest thing I
- 10:29ever saw to a zombie. You see a human being working,
- 10:32but you see their eyes vacant. You can't see anything Again,
- 10:35the eyes just black, just vacant.
- 10:37I see. So yes, there's a huge drug
- 10:41problem. So my guy, you know you're
- 10:46listening. You know, I'm talking about you
- 10:48when you are telling me about this thing you want to start.
- 10:52Believe me, I know that is a good gospel that you want to
- 10:57spread. It's a gospel that we need in
- 10:58Niger because boys, I even hear that girls have started taking
- 11:03stuff too. Like I hear for instance, that
- 11:06in Abuja is just, I've heard, I don't know for a fact I hear
- 11:08that you know, babes are now taking cocaine.
- 11:12That's what I mean. I help but don't cook me outside
- 11:17so boys and girls are messing themselves up.
- 11:19So I know that is a good good, good, good good gospel they want
- 11:22to speech. So when I asked you what about
- 11:25money, I said don't worry, I'll worry about the money.
- 11:29Look, I knew where I was heading from.
- 11:31I knew I was coming from and I could see the end from the
- 11:33beginning. If you rush into something with
- 11:35your missionary zeal begin to create content.
- 11:37No problem should be end of the month is coming.
- 11:41Eventually your landlord will say oh boy, what's up?
- 11:44How far? I haven't heard from you one
- 11:46year don't reach your little cousins and you know sisters and
- 11:52brothers, you know, somebody will get small accident here and
- 11:56there say bro, I bet I need like 5K.
- 12:03Then eventually you get into your car, you crank it and then
- 12:05you see that oh boy, now quarter tank ID I suppose fill up.
- 12:12Where will I get like 70K now to fill up my car?
- 12:19Spreading the gospel is nice, Making content is nice.
- 12:23Being your Troy self on the Internet is nice.
- 12:25By the end of the day, money is a significant factor.
- 12:30So we had this conversation and I told the guy no, no problem.
- 12:35I didn't block him, vex or seriously angry.
- 12:39But I'd like to keep my composure.
- 12:40I'd like to keep my cool. So I told the guy, no problem,
- 12:43this is what you need. First of all, he hadn't heard of
- 12:46a content calendar. And by the way, that's one
- 12:48reason why a lot of you who are thinking of using social media
- 12:52or creating content to build your business, this is one of
- 12:55the reasons why you will struggle.
- 12:57You do not have a content calendar.
- 12:59Excuse me? The content calendar is just a
- 13:01plan for what it is that you're going to create or what it is
- 13:04that you're going to publish. And then behind it is the
- 13:06overall strategy of, you know, who am I, what is the message
- 13:09I'm putting out there? Who is my target audience?
- 13:11You know, things like that. Now, for some of you, I say get
- 13:15a content calendar for the whole year.
- 13:17You won't think it's excessive. See, I'm not being excessive.
- 13:22And truth of matter is most of you are not going to follow it
- 13:24anyway. But The thing is the discipline
- 13:26of sitting down and having to decide who is my audience, who
- 13:30is my target audience? What am I going to say to them?
- 13:32What are the major themes? And then how are we going to
- 13:34break this down on a daily or on a weekly, the Instagram posts or
- 13:38the blog posts or the this or the that?
- 13:40And then thinking, how does all this channel into my business?
- 13:43How am I going to get money from all this?
- 13:45The discipline is invaluable. So get a content calendar.
- 13:49So I told the guy and yeah, he sorted the content calendar out.
- 13:53And, you know, that was cool. So eventually the guy started
- 13:57preaching the gospel. And I was not surprised, you
- 14:01know, when he now said, oh, you know what?
- 14:03I've been thinking about making money.
- 14:05How about this idea? How about this idea?
- 14:06How about this idea? In my mind, I begin the laugh.
- 14:12When I was telling you weeks ago, the half hour, the money,
- 14:16what did you say? So again, I'm not trying to
- 14:22shame you. I'm just trying to let you know
- 14:25other people in on this convo also so that the next time
- 14:29somebody reaches out to me to ask one or two things, and I'm
- 14:32asking you some very directive, very pointed questions, you
- 14:35should understand where it is I'm coming from.
- 14:37I'm being real with you here because anybody that comes
- 14:42across my path, I want the person to get value.
- 14:45Whether people pay me for my advice or they don't, I don't
- 14:48want to hear. I don't want to be heard
- 14:50anywhere that anybody came across my path, that anybody met
- 14:53Tavishma, you did that. You had a conversation with me
- 14:56and you didn't get one or two things to put you on the right
- 14:58path. Whether I was free or whether I
- 15:00was paid, I'm guiding my reputation.
- 15:04Jealousy. I need to be there.
- 15:07Every single time people hear Tavishima Ayede, they hear
- 15:09value. My name will be synonymous with
- 15:12value. That's what I'm aiming for.
- 15:15Oh, by the way, this is your first time listening to the
- 15:16podcast. My name is Tavishima Ayede.
- 15:18I'm a former lawyer turned business consultant.
- 15:21I love solving business problems, especially from a
- 15:24sales perspective. So that's what we do over here
- 15:28on the podcast almost every single day.
- 15:31Business goodness, solving business problems.
- 15:33So that's what I do. If you'd love to connect with
- 15:35me, just like this guy did, call, send me a text message or
- 15:38a WhatsApp message on 08064662140.
- 15:43Especially people who are trying to get into business.
- 15:46You're not sure which idea to start with?
- 15:49I'll put together a package on how to start your business in
- 15:51three easy steps. Number one, we'll find an idea
- 15:54#2 we'll validate it to be sure that it's profitable, that
- 15:58people are willing to pay for this product or the service and
- 16:01willing to pay at an amount that is going to make sense to you.
- 16:05Then we also will build a selling system around it so that
- 16:09people don't just buy once, they come back and buy again, and
- 16:12then we get repeat business. Sorry, that is actually repeat
- 16:16business. So yeah, they start making
- 16:18introductions. We get referrals.
- 16:21So reach out. So now back to this conversation
- 16:24with my guy. He's now discussing money ideas,
- 16:29something that I brought up weeks ago should be one hour
- 16:32back to it. So for those of you who listen
- 16:38to this podcast, you like this podcast, the thing sounds sweet,
- 16:41sounds sexy, or you're seeing influencers in quote on
- 16:46Instagram. This thing looks sweet, it looks
- 16:47sexy, it looks fun or whatever it is.
- 16:51Sure you want to get on this game because I have your best
- 16:56interests at heart. I will ask you, what's the plan
- 17:01for the money? This podcast that you want to
- 17:03create? Good *** what's the plan?
- 17:08Where's the money going to come from this Instagram handle?
- 17:12You want to go and buy light? You want to go and buy a video?
- 17:14You want to start making TikTok? Fine, let's be making this
- 17:18TikTok. No problem.
- 17:21Where's your content calendar? OK, content calendar is looking
- 17:24OK. We're good now.
- 17:25In the meantime, what's the plan for the money?
- 17:29Do you have a nine to five? Is your spouse willing to
- 17:31support you? Will you collect from Mumsy and
- 17:33Popsy? Are you going to raise
- 17:35investors? That's why I say raise
- 17:40investors. Raise money from investors.
- 17:42What's the plan for the money? So I guess I'll set it all.
- 17:55Money is a significant factor. This thing looks like a suite,
- 17:58looks like it easy, it's easy. But The thing is, for those of
- 18:02us who are mercenaries, want to make money, social media,
- 18:06content production, content marketing, whatever it is you
- 18:08want to call it, does not bring in sales in the short term.
- 18:10Short term means 0 to one year. So there is no business idea
- 18:17that you are going to have that is built around content
- 18:21marketing, social media or whatnot that will bring in money
- 18:24in less than one year. There is none for the people who
- 18:27have done that. Those were outliers.
- 18:30I repeat it again because some of you be quick to say what
- 18:32about this guy? What about that guy?
- 18:34Those ones are outliers. That is not the usual thing.
- 18:36That is not the average thing and the guy says he's not an
- 18:39outlier. That was deliberate.
- 18:41Oh, then please go and pay him whatever it is he asks for or
- 18:44she asks for so that they will teach you the system.
- 18:52So for those of us who are mercenaries, if we know that
- 18:57this path we have chosen, so long as you want to do inbound
- 19:01marketing strategies by doing content marketing, by producing
- 19:04content, by producing content on social media.
- 19:07If you know that money is not going to come in between zero
- 19:10and one year, what is the plan for the money?
- 19:14Ask yourself what's the plan, the gas to be a plan there for
- 19:23those of you who are missionaries?
- 19:25The reason why I scold you people a lot is because in my
- 19:29family, I have plenty missionaries.
- 19:31My father started a foundation, the acronym was FRUIT, that's
- 19:36foundation for rural and Urban Integration.
- 19:39And that's because while POPSY was alive a long time ago, so
- 19:41before I went to secondary school, POPSY was complaining
- 19:44that there's a problem in Nigeria.
- 19:46And of course, you know when your kid and your POPSY is
- 19:49talking be like old man, here he comes again.
- 19:52So my POPSY was saying, look, everybody's leaving the villages
- 19:56and everybody's run into Township.
- 19:58But it's not as if when boys enter Township, there's anything
- 20:00for them to do. Now perhaps is better for some
- 20:07people to see how some people like, we can sort out people's
- 20:11livelihoods back when they're in in the village and in the
- 20:16smaller provincial communities. Because now everybody's supposed
- 20:19to be coming to the city. Now I can, I can.
- 20:23Now that I'm older, I can see. I've seen that things are played
- 20:26out the way my old man said it. If you don't believe me, go to
- 20:29any building today in Abuja. There's a security guard.
- 20:33Go and talk to that security guard.
- 20:35You'll find that 8 out of 10 those security guards are thief.
- 20:39I'm thief. I'm from Benoit State, so it's
- 20:41not something I'm proud of. But whether we like it or not,
- 20:45it is just the case. Boys are leaving the village,
- 20:48everybody's floating into town, but there's nothing for them to
- 20:51do. So what next?
- 20:52Team boys are becoming security guard.
- 20:57So yes, my father was like his, his, his, his concern was was
- 21:03true that whether it's Yoruba P boys or teeth boys or Plateau
- 21:08boys or whatever, everybody is saying I gas enter Lagos, but
- 21:12then when I enter Lagos, what is there to do?
- 21:15People are saying, I suppose enter Onicha, but then when you
- 21:18enter Onicha, what is there to do?
- 21:21People are saying, you know, let me find my way to Abuja.
- 21:24OK, You're now in Abuja. What work are you going to do?
- 21:29So that was what his his foundation was about.
- 21:32His own missionary efforts are about.
- 21:35But of course, like most people, you know, you didn't really
- 21:37think about the money anyway. My father is no more.
- 21:42And of course, the foundation is dead.
- 21:48I've heard somebody say, I don't know if it is true that Nigeria
- 21:50has the most, the the most number of charities on paper,
- 21:55that's Ng OS. Whether the Ng OS is devoted
- 21:58towards gender based violence or female mortality or the
- 22:02environment or whatever, that's just I've heard.
- 22:05I don't know how true it is, don't quote me, that we have
- 22:07the, the highest number of registered Ng OS on the planet.
- 22:11We have the highest number. The reason why we have plenty of
- 22:14Ng OS on paper, but we can't see them on the physical is because
- 22:16people are not paying attention to the money.
- 22:20So you start this NGO, you start promoting this good, you start
- 22:23promoting this, you know, whatever your social justice
- 22:26warrior, no problem, fine. But then when you run into
- 22:28product, you don't have money. What do you think is going to
- 22:30happen? How you stay in a house, you
- 22:34have kids, you have a spouse, people are struggling.
- 22:38And then you say no, that is this charity that is going to
- 22:41take all my time. You will shut down that charity
- 22:43and start looking for what is going to bring money.
- 22:47So my missionary people, my missionary people, the reason
- 22:53why I'm hard on you is because I've seen it.
- 22:54Even one of my cousins too, his only thing was boy illiteracy.
- 22:59Because in my own part of the world, I'm from Penray State,
- 23:01you know, boys not to go school again.
- 23:03Now everybody knows boys are not going to school.
- 23:06So because of that, you know, boys can't read, boys can't
- 23:08write, spell your name, can't spell it.
- 23:12Because there are some of us who are educated, you know, like me
- 23:15as all my cousins and things like that.
- 23:17You look at us and say it's not a problem.
- 23:20But The thing is, I am not typical and I am not average of
- 23:23what's going on in my own community.
- 23:26I am not. And even yourself, you that are
- 23:29listening because you're educated, you think you are
- 23:31typical, you're representative of your communities.
- 23:34You are not. So for my cousin now starting
- 23:43his own thing, yes, it's good that boys have to read.
- 23:47And we need to make sure that boys in our place can't read
- 23:50because we serve, we suppose, take our own place on the grand
- 23:54scale, on the national scale. People supposed to know, say,
- 23:57you know, chief, people who are around, who are on ground.
- 24:01So yes, you mean well, but what's the plan for the money?
- 24:05Said that not everything is about the money.
- 24:07I said, OK, I kept my dirty mouth shut.
- 24:12So close to 20 years now. Where's that one?
- 24:15Where's that charity? Nowhere, because eventually what
- 24:18happened, my guy Mary got himself a bunch of kids.
- 24:22After a while. See, it's just real.
- 24:28You want boys in the village, You know how to read?
- 24:30No problem. But then you have a wife and
- 24:31children at home. What are you going to do?
- 24:34Continue to send money to the village so that boys can read?
- 24:38Or you sort out school fees for your kids?
- 24:43So missionaries, that's the reason why I'm going to be very,
- 24:46very blunt with you. What's the plan for the money?
- 24:51And so, my guy, sorry, I'm opening your in public.
- 24:57I just want to share this conversation that we had for the
- 24:59benefit of other people who are listening.
- 25:01Yes, I know there's supposed to be a sales podcast, but you
- 25:04know, even though we're all chasing money, we have a good
- 25:06heart. So we're trying to pursue some
- 25:08nice, you know, social justice, charitable causes and things
- 25:11like that. So for those of you who are
- 25:16missionaries, what's the plan for the money?
- 25:19In fact, that is the question that you asked first.
- 25:21Because if there's no plan for the money, forget it.
- 25:25This podcast, this NGO, this charity, this whatever that
- 25:28you're doing, this thing will fail.
- 25:30And that's the reason why it's about my older podcast episodes.
- 25:33I dedicated a whole series about people who run NGOs, how you can
- 25:38use sales principles, sales tactics, sales frameworks and
- 25:41philosophies to grow your NGO. So when you say ah, no, no,
- 25:49that's somehow that's somehow. I didn't say that when the NGO
- 25:53and this thing starts making money, you should pocket the
- 25:55money. I didn't say pocket the money.
- 25:56I'm just saying that we have to be real about this thing.
- 25:59What's the plan for the money anyway?
- 26:03So if you're like this, my guy, thinking of starting an NGO,
- 26:06you're wondering if sales principles and tactics have
- 26:08anything to do with an NGO, reach out, get in touch with me
- 26:1308064662140. We need to have these practical
- 26:18conversations because your love for the cause is not going to
- 26:21sustain you. It is money that will sustain
- 26:24you. That is money that will sustain
- 26:25this project. Then for those of you who are
- 26:27thinking of starting a business, you have two 3-4 ideas.
- 26:30You do not know which one to start.
- 26:31Reach out. The phone number is 08064662140.
- 26:38Reach out. Let's figure out which business
- 26:40idea is the best. The one that we can validate and
- 26:43be sure that people are willing to pay for and that is going to
- 26:45be profitable. And then the one that we can
- 26:47build the selling system around. Then of course, there's some
- 26:50other people who say, oh, I like this, but I don't like step one
- 26:53and two. I only like step like Step 3.
- 26:55That's not a problem You can reach out and say look my
- 26:57challenge now is building a selling system around the idea.
- 27:02No problem reach out 08064662140 So again guy, sorry that I
- 27:09opened your in public, but it's a message that other people need
- 27:13to hear and by the way, still behind you still support you.
- 27:18So any which way that I can offer value, I, I definitely
- 27:25will. So wishing you well and plenty
- 27:28of prayers for those of you especially who are working in
- 27:30this whole drugs and recovery space.
- 27:32Because this drug thing, man, it's called carnage in Niger,
- 27:37it's yours carnage. So yeah, my prayers are with
- 27:41you. And I really, really hope that
- 27:43this thing takes off because speaking from a family point of
- 27:48view, when we had some of these issues with my own family before
- 27:51my cousin died, the thing was we didn't even know where, like,
- 27:55OK, are there recovery centers in Nigeria?
- 27:59Where is it? How do you get the person there?
- 28:02How much would they cost? How do you start the
- 28:05intervention process? How do you get your person to
- 28:07even want to seek help? Like as a family, we didn't even
- 28:10know our left from our right. So you people are actually doing
- 28:13this thing. People are actually doing very,
- 28:15very, very important work, very important work.
- 28:17So keep it up. And then so that's it.
- 28:20Thanks for your time and attention.
- 28:21I'll catch you all some other time.