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Behind the Remodel: Nathan Jeter on Mooresville's Makeover & Operation 120

Welcome back to Stories from the River! We are continuing our recap series from the Grand Reopening Celebration of our latest Ashley Store 7.0 transformation in Mooresville, North Carolina. In today's episode, CEO Charlie Malouf sits down with Mooresville General Manager Nathan Jeter to discuss the remodel experience and results from the reimagined Lake Norman store, The Lake.

The Mooresville Ashley store has been around for over 17 years, and its success was never questionned. Nathan Jeter and his winning team have stood out in the Company. However, this fall, the team at The Lake welcomed a…

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