New Form Factors and Culture with Adam McHeffey, CMO of Artiphon
Step into the vibrant world of music making innovation with Adam McHeffey, CMO at Artiphon. Dmitri and Adam discuss the breakdown of the barriers to music-making, as unconventional instruments unleash a surge of first-time musicians and new creators. We'll unravel how inclusivity is striking a chord in the mainstream, and why the growing number of female guitarists are just the beginning of a larger cultural shift. Adam and Dmitri unpack the changes in consumer behavior, indicating a readiness for unique approaches to music creation, and what this means for the future of the musical…
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