Latest / The Duct Tape Marketing Podcast
The Importance of Simple Messaging for Marketing Success
In this episode of the Duct Tape Marketing Podcast, I interviewed Ben Guttmann, a marketing and communications expert, professor, and author of Simply Put: Why Clear Messages Win — and How to Design Them. He's an experienced marketing executive and educator on a mission to get leaders to more effectively connect by simplifying their message.
Currently, Ben teaches digital marketing at Baruch College in New York City and consults with a range of thought leaders, venture-backed startups, and other brands.
Key Takeaway:
From the design of his book cover to the clear title, Simply Put: Why Clear…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.