Latest / Women in The Coaching Arena / 118 | How to Set (and Stick To) Your Coaching Prices Without Second Guessing Yourself

Transcript

118 | How to Set (and Stick To) Your Coaching Prices Without Second Guessing Yourself · Women in The Coaching Arena

• 0:01
  If
• 0:01
  you've
• 0:01
  ever
• 0:02
  lowered
• 0:02
  your
• 0:02
  coaching
• 0:03
  price
• 0:03
  mid-sentence
• 0:04
  or
• 0:05
  added
• 0:05
  in
• 0:05
  extra
• 0:06
  sessions
• 0:06
  just
• 0:07
  to
• 0:07
  make
• 0:07
  it
• 0:08
  more
• 0:08
  valuable
• 0:09
  or
• 0:10
  avoided
• 0:10
  saying
• 0:10
  your
• 0:11
  fee
• 0:11
  altogether,
• 0:12
  you
• 0:12
  are
• 0:12
  not
• 0:13
  the
• 0:13
  only
• 0:13
  one.
• 0:14
  But
• 0:15
  let's
• 0:15
  talk
• 0:15
  about
• 0:16
  why.
• 0:16
  Today's
• 0:17
  episode
• 0:18
  1
• 0:18
  1
• 0:18
  8
• 0:18
  is
• 0:19
  about
• 0:19
  pricing
• 0:20
  and
• 0:20
  not
• 0:20
  just
• 0:21
  what
• 0:21
  to
• 0:21
  charge,
• 0:21
  but
• 0:21
  how
• 0:22
  to
• 0:22
  say
• 0:22
  it
• 0:22
  with
• 0:23
  utter
• 0:23
  confidence.
• 0:24
  Stand
• 0:24
  behind
• 0:24
  it
• 0:25
  know
• 0:26
  the
• 0:26
  value
• 0:26
  that
• 0:26
  you
• 0:27
  are
• 0:27
  providing
• 0:28
  is
• 0:28
  worth
• 0:29
  more
• 0:29
  than
• 0:29
  the
• 0:30
  money
• 0:30
  you
• 0:30
  are
• 0:30
  charging.
• 0:32
  I'm
• 0:32
  Jo
• 0:32
  Lott
• 0:33
  and
• 0:33
  this
• 0:33
  is
• 0:33
  Women
• 0:33
  in
• 0:33
  the
• 0:34
  Coaching
• 0:34
  Arena,
• 0:34
  the
• 0:34
  podcast
• 0:35
  for
• 0:35
  qualified
• 0:35
  coaches
• 0:36
  who
• 0:36
  want
• 0:36
  to
• 0:36
  build
• 0:37
  an
• 0:37
  honest,
• 0:37
  not
• 0:37
  hype
• 0:38
  business
• 0:38
  that
• 0:39
  actually
• 0:39
  works.
• 0:40
  Let's
• 0:40
  start
• 0:41
  by
• 0:41
  thinking
• 0:41
  about
• 0:42
  why
• 0:42
  pricing
• 0:42
  feels
• 0:43
  so
• 0:43
  hard.
• 0:43
  So
• 0:44
  if
• 0:44
  you've
• 0:44
  ever
• 0:45
  looked
• 0:45
  at
• 0:45
  your
• 0:45
  services
• 0:45
  page
• 0:46
  wondering,
• 0:46
  can
• 0:47
  I
• 0:47
  really
• 0:47
  charge
• 0:47
  that?
• 0:48
  I
• 0:48
  hear
• 0:49
  you.
• 0:50
  And
• 0:50
  here
• 0:50
  is
• 0:51
  why
• 0:51
  pricing
• 0:51
  feels
• 0:52
  so
• 0:52
  loaded
• 0:53
  for
• 0:53
  many
• 0:54
  of
• 0:54
  us.
• 0:56
  Most
• 0:57
  of
• 0:57
  us
• 0:57
  weren't
• 0:57
  taught
• 0:58
  how
• 0:58
  to
• 0:58
  talk
• 0:58
  about
• 0:58
  money,
• 0:59
  especially
• 1:00
  not
• 1:00
  in
• 1:00
  a
• 1:00
  service-based
• 1:01
  business
• 1:01
  like
• 1:01
  coaching.
• 1:03
  Coaching
• 1:03
  qualifications
• 1:04
  focus
• 1:05
  on
• 1:05
  being
• 1:05
  great
• 1:06
  at
• 1:06
  the
• 1:06
  craft,
• 1:07
  but
• 1:07
  not
• 1:07
  on
• 1:08
  building
• 1:08
  a
• 1:08
  sustainable
• 1:09
  business.
• 1:10
  And
• 1:10
  some
• 1:11
  might
• 1:11
  even
• 1:11
  say
• 1:12
  that
• 1:12
  there
• 1:12
  is
• 1:13
  that
• 1:13
  kind
• 1:13
  of
• 1:13
  dirty
• 1:14
  element
• 1:15
  of
• 1:15
  charging
• 1:16
  for
• 1:16
  your
• 1:17
  coaching.
• 1:17
  I
• 1:17
  think
• 1:18
  there
• 1:18
  are
• 1:18
  a
• 1:18
  lot
• 1:19
  of
• 1:19
  academics
• 1:20
  out
• 1:20
  there
• 1:20
  that
• 1:21
  are
• 1:21
  maybe
• 1:21
  teaching
• 1:21
  coaching,
• 1:22
  but
• 1:23
  very
• 1:23
  few
• 1:23
  people
• 1:24
  are
• 1:24
  talking
• 1:24
  about
• 1:25
  how
• 1:25
  to
• 1:25
  get
• 1:25
  clients,
• 1:26
  how
• 1:26
  much
• 1:27
  charge,
• 1:27
  how
• 1:27
  to
• 1:28
  market
• 1:28
  your
• 1:28
  business,
• 1:29
  how
• 1:29
  to
• 1:29
  have
• 1:29
  a
• 1:30
  discovery
• 1:30
  call,
• 1:31
  aka
• 1:32
  sales
• 1:32
  call.
• 1:34
  I've
• 1:34
  also
• 1:35
  noticed
• 1:35
  in
• 1:35
  talking
• 1:36
  to
• 1:36
  many
• 1:37
  coach
• 1:37
  training
• 1:37
  organizations
• 1:38
  recently,
• 1:39
  that
• 1:39
  they
• 1:39
  say
• 1:39
  to
• 1:39
  me.
• 1:40
  Oh,
• 1:41
  no
• 1:41
  way
• 1:42
  would
• 1:42
  I
• 1:42
  want
• 1:43
  to
• 1:43
  teach
• 1:43
  the
• 1:43
  business
• 1:44
  side
• 1:44
  of
• 1:44
  coaching.
• 1:46
  It
• 1:46
  makes
• 1:46
  me
• 1:46
  think,
• 1:47
  gosh,
• 1:48
  yeah,
• 1:48
  I
• 1:49
  really
• 1:49
  see
• 1:49
  why.
• 1:50
  Because
• 1:50
  it's
• 1:51
  really
• 1:51
  hard
• 1:52
  to
• 1:52
  build
• 1:52
  a
• 1:52
  business.
• 1:54
  Whereas
• 1:54
  when
• 1:54
  people
• 1:55
  are
• 1:55
  going
• 1:55
  for
• 1:55
  a
• 1:55
  qualification,
• 1:57
  it's
• 1:57
  like
• 1:58
  you
• 1:58
  can
• 1:58
  put
• 1:59
  the
• 1:59
  work
• 1:59
  in,
• 2:00
  get
• 2:00
  your
• 2:00
  qualification,
• 2:01
  and
• 2:02
  that's
• 2:02
  job
• 2:02
  done,
• 2:03
  whereas
• 2:03
  a
• 2:03
  business
• 2:04
  never
• 2:04
  ends.
• 2:05
  So
• 2:05
  for
• 2:06
  example,
• 2:06
  this
• 2:06
  week
• 2:07
  I'm
• 2:07
  holding
• 2:07
  a
• 2:07
  case
• 2:08
  study
• 2:08
  call
• 2:08
  with
• 2:08
  someone
• 2:09
  who's
• 2:09
  agreed
• 2:10
  to
• 2:10
  a
• 2:10
  case
• 2:10
  study
• 2:10
  call,
• 2:11
  which
• 2:11
  I'm
• 2:11
  super
• 2:11
  grateful
• 2:12
  for,
• 2:12
  and
• 2:13
  she,
• 2:13
  in
• 2:13
  my
• 2:14
  eyes,
• 2:14
  did
• 2:15
  absolutely
• 2:16
  amazing
• 2:16
  considering
• 2:17
  she
• 2:17
  had
• 2:18
  just
• 2:18
  left
• 2:19
  her
• 2:19
  job
• 2:19
  probably
• 2:20
  the
• 2:20
  day
• 2:20
  before
• 2:21
  signing
• 2:21
  up
• 2:21
  to
• 2:21
  my
• 2:21
  course.
• 2:22
  And
• 2:23
  within
• 2:23
  six
• 2:23
  to
• 2:24
  nine
• 2:24
  months
• 2:24
  has
• 2:25
  built
• 2:25
  her
• 2:25
  brand,
• 2:26
  has
• 2:26
  built
• 2:26
  her
• 2:27
  lead
• 2:27
  magnets
• 2:28
  website.
• 2:29
  She
• 2:29
  has
• 2:30
  gained
• 2:30
  paying
• 2:30
  clients
• 2:31
  and
• 2:31
  currently
• 2:32
  has
• 2:33
  three
• 2:33
  to
• 2:33
  four
• 2:33
  paying
• 2:34
  clients
• 2:34
  any
• 2:35
  one
• 2:35
  time.
• 2:36
  She's
• 2:36
  currently
• 2:36
  filling
• 2:37
  a
• 2:37
  group
• 2:37
  program
• 2:37
  for
• 2:37
  launch
• 2:38
  in
• 2:38
  May.
• 2:39
  She
• 2:39
  has
• 2:40
  got
• 2:40
  the
• 2:40
  confidence
• 2:40
  to
• 2:41
  try
• 2:41
  new
• 2:41
  things,
• 2:42
  understand
• 2:42
  what
• 2:43
  really
• 2:43
  is
• 2:43
  needed
• 2:43
  to
• 2:44
  be
• 2:44
  done
• 2:44
  in
• 2:44
  building
• 2:45
  a
• 2:45
  business.
• 2:46
  She's
• 2:46
  collaborated
• 2:47
  on
• 2:47
  two
• 2:47
  webinars,
• 2:48
  two
• 2:48
  podcasts.
• 2:49
  Started
• 2:49
  posting
• 2:50
  six
• 2:50
  times
• 2:50
  a
• 2:51
  week,
• 2:51
  A
• 2:51
  far
• 2:51
  cry
• 2:52
  from
• 2:52
  when
• 2:52
  she
• 2:52
  started.
• 2:53
  Has
• 2:54
  a
• 2:54
  weekly
• 2:54
  newsletter
• 2:55
  with
• 2:55
  800
• 2:56
  subscribers.
• 2:57
  Launched
• 2:58
  the
• 2:58
  website,
• 2:58
  moved
• 2:59
  halfway
• 2:59
  across
• 2:59
  the
• 2:59
  world,
• 3:00
  started
• 3:00
  an
• 3:00
  Instagram
• 3:01
  account,
• 3:01
  got
• 3:02
  ICF
• 3:02
  certified,
• 3:03
  and
• 3:04
  she
• 3:05
  felt
• 3:05
  like
• 3:05
  she
• 3:06
  hadn't
• 3:06
  done
• 3:07
  very
• 3:07
  well
• 3:08
  in
• 3:08
  my
• 3:08
  program.
• 3:09
  In
• 3:09
  all
• 3:09
  honesty,
• 3:10
  she
• 3:10
  wanted
• 3:11
  to
• 3:11
  be
• 3:11
  so
• 3:11
  much
• 3:12
  further
• 3:12
  along
• 3:12
  than
• 3:13
  she
• 3:13
  was
• 3:14
  because
• 3:14
  I
• 3:15
  think
• 3:15
  especially
• 3:16
  when
• 3:16
  you've
• 3:16
  worked
• 3:16
  so
• 3:17
  hard
• 3:17
  in
• 3:18
  an
• 3:18
  organization
• 3:19
  and
• 3:19
  you
• 3:19
  are
• 3:20
  earning
• 3:20
  super
• 3:21
  good
• 3:21
  money
• 3:21
  in
• 3:21
  your
• 3:21
  organization,
• 3:22
  perhaps
• 3:23
  at
• 3:23
  a
• 3:23
  really
• 3:23
  senior
• 3:23
  level,
• 3:25
  that
• 3:25
  then
• 3:25
  it
• 3:26
  can
• 3:26
  feel
• 3:26
  like
• 3:26
  a
• 3:26
  long
• 3:27
  way
• 3:27
  to
• 3:27
  fall
• 3:27
  when
• 3:28
  you
• 3:28
  start
• 3:28
  your
• 3:28
  business
• 3:29
  and
• 3:29
  you
• 3:29
  aren't
• 3:29
  bringing
• 3:30
  in
• 3:30
  anywhere
• 3:31
  near
• 3:31
  what
• 3:31
  you
• 3:32
  were
• 3:32
  before.
• 3:33
  And
• 3:33
  the
• 3:33
  problem
• 3:33
  is
• 3:34
  there
• 3:34
  is
• 3:34
  never
• 3:35
  a
• 3:35
  end
• 3:35
  point
• 3:36
  of
• 3:36
  business
• 3:37
  like
• 3:37
  there
• 3:37
  is
• 3:37
  for
• 3:37
  your
• 3:37
  coaching
• 3:38
  qualification.
• 3:39
  You
• 3:39
  have
• 3:39
  your
• 3:39
  shiny
• 3:40
  certificate
• 3:40
  in
• 3:40
  hand,
• 3:41
  you
• 3:41
  are
• 3:41
  qualified.
• 3:42
  They
• 3:43
  did
• 3:43
  their
• 3:43
  job,
• 3:44
  the
• 3:44
  coach
• 3:44
  training
• 3:44
  organization,
• 3:46
  and
• 3:46
  it's
• 3:46
  so
• 3:47
  much
• 3:47
  easier
• 3:48
  than
• 3:48
  the
• 3:49
  ongoing
• 3:50
  onslaught
• 3:52
  of
• 3:52
  having
• 3:52
  a
• 3:52
  business
• 3:53
  where
• 3:54
  there
• 3:54
  is
• 3:54
  no
• 3:55
  end
• 3:55
  point.
• 3:56
  I
• 3:56
  can't
• 3:56
  not
• 3:57
  show
• 3:57
  up
• 3:57
  tomorrow
• 3:58
  should
• 3:58
  I
• 3:59
  not
• 3:59
  feel
• 3:59
  like
• 3:59
  it.
• 4:01
  If
• 4:01
  I
• 4:01
  don't
• 4:02
  do
• 4:02
  the
• 4:02
  work,
• 4:02
  I
• 4:03
  will
• 4:03
  not
• 4:03
  get
• 4:03
  clients.
• 4:04
  So
• 4:05
  it
• 4:05
  is
• 4:06
  ongoing
• 4:06
  and
• 4:06
  I
• 4:07
  think
• 4:07
  there
• 4:07
  is
• 4:07
  that
• 4:08
  real
• 4:09
  tricky
• 4:09
  thing
• 4:11
  that
• 4:11
  there
• 4:11
  isn't
• 4:11
  a
• 4:12
  simple
• 4:12
  roadmap
• 4:13
  to
• 4:13
  get
• 4:13
  to
• 4:14
  a
• 4:14
  hundred
• 4:14
  K
• 4:15
  in
• 4:15
  six
• 4:15
  months
• 4:16
  and
• 4:17
  then
• 4:17
  it's
• 4:17
  set
• 4:17
  up
• 4:18
  and
• 4:18
  then
• 4:18
  you
• 4:18
  can
• 4:19
  relax
• 4:19
  on
• 4:19
  a
• 4:19
  beach
• 4:19
  and
• 4:20
  have
• 4:20
  a
• 4:20
  couple
• 4:20
  of
• 4:20
  coaching
• 4:21
  calls
• 4:21
  a
• 4:21
  week,
• 4:22
  and
• 4:22
  we
• 4:22
  just
• 4:22
  have
• 4:23
  really
• 4:23
  unrealistic
• 4:24
  expectations
• 4:25
  in
• 4:26
  that
• 4:26
  early
• 4:26
  stage,
• 4:27
  which
• 4:27
  is
• 4:27
  the
• 4:27
  hardest
• 4:28
  stage
• 4:29
  of
• 4:29
  your
• 4:29
  business
• 4:30
  when
• 4:30
  you
• 4:30
  are
• 4:30
  building
• 4:31
  from
• 4:31
  zero.
• 4:32
  That
• 4:32
  is
• 4:32
  why
• 4:32
  pricing
• 4:33
  is
• 4:33
  hard,
• 4:34
  and
• 4:34
  that
• 4:34
  is
• 4:34
  why
• 4:34
  many
• 4:34
  people
• 4:35
  do
• 4:35
  not
• 4:35
  want
• 4:35
  to
• 4:35
  go
• 4:36
  into
• 4:36
  business
• 4:36
  coaching,
• 4:37
  even
• 4:37
  though
• 4:37
  I
• 4:38
  know
• 4:38
  it
• 4:38
  may
• 4:38
  seem
• 4:39
  like
• 4:39
  the
• 4:39
  glamorous
• 4:39
  end
• 4:40
  and
• 4:40
  you
• 4:41
  think
• 4:41
  it
• 4:41
  could
• 4:41
  be
• 4:41
  easy
• 4:42
  to
• 4:42
  earn
• 4:42
  money
• 4:43
  through
• 4:43
  business
• 4:43
  coaching.
• 4:44
  I
• 4:44
  can
• 4:45
  assure
• 4:45
  you
• 4:45
  it's
• 4:45
  just
• 4:46
  the
• 4:46
  same
• 4:46
  as
• 4:46
  any
• 4:47
  other
• 4:47
  niche,
• 4:48
  and
• 4:48
  it
• 4:48
  requires
• 4:49
  a
• 4:49
  lot
• 4:49
  of
• 4:49
  hard
• 4:50
  work
• 4:50
  and
• 4:50
  a
• 4:50
  lot
• 4:50
  of
• 4:50
  showing
• 4:51
  up.
• 4:52
  The
• 4:52
  third
• 4:53
  reason
• 4:53
  why
• 4:53
  pricing
• 4:54
  feels
• 4:54
  so
• 4:54
  hard
• 4:55
  is
• 4:55
  quietly
• 4:56
  sitting
• 4:56
  in
• 4:56
  the
• 4:56
  background
• 4:57
  are
• 4:57
  your
• 4:57
  own
• 4:58
  money
• 4:58
  stories.
• 4:59
  Usually
• 5:00
  shaped
• 5:00
  by
• 5:00
  childhood,
• 5:01
  your
• 5:01
  environment,
• 5:02
  or
• 5:02
  even
• 5:03
  past
• 5:03
  roles.
• 5:05
  This
• 5:05
  isn't
• 5:05
  about
• 5:06
  you
• 5:06
  being
• 5:06
  bad
• 5:06
  at
• 5:07
  business,
• 5:07
  this
• 5:07
  is
• 5:07
  about
• 5:08
  learning
• 5:08
  to
• 5:09
  claim
• 5:09
  your
• 5:09
  value
• 5:10
  in
• 5:10
  a
• 5:10
  different
• 5:10
  way,
• 5:11
  which
• 5:11
  takes
• 5:12
  learning.
• 5:13
  It
• 5:13
  takes
• 5:13
  feeling
• 5:14
  into,
• 5:15
  They
• 5:15
  say
• 5:15
  our
• 5:15
  money
• 5:16
  stories
• 5:16
  are
• 5:17
  ingrained
• 5:17
  by
• 5:18
  about
• 5:18
  the
• 5:18
  age
• 5:18
  of
• 5:18
  seven.
• 5:19
  So
• 5:19
  there
• 5:19
  is
• 5:19
  often
• 5:20
  a
• 5:20
  lot
• 5:20
  of
• 5:20
  work
• 5:21
  to
• 5:21
  be
• 5:21
  done,
• 5:21
  in
• 5:21
  order
• 5:22
  to
• 5:22
  charge
• 5:22
  a
• 5:22
  professional
• 5:23
  rate
• 5:24
  for
• 5:24
  your
• 5:25
  coaching.
• 5:25
  So
• 5:26
  let's
• 5:26
  create
• 5:27
  a
• 5:27
  simple
• 5:27
  reframe
• 5:28
  for
• 5:28
  your
• 5:28
  pricing
• 5:29
  right
• 5:30
  now.
• 5:31
  When
• 5:31
  I
• 5:31
  work
• 5:32
  with
• 5:32
  coaches
• 5:32
  on
• 5:32
  this,
• 5:33
  I
• 5:33
  always
• 5:33
  start
• 5:34
  here.
• 5:36
  What
• 5:36
  do
• 5:36
  you
• 5:36
  actually
• 5:37
  need
• 5:38
  to
• 5:38
  earn?
• 5:39
  Not
• 5:40
  what
• 5:40
  you
• 5:40
  think
• 5:40
  others
• 5:41
  would
• 5:41
  pay,
• 5:41
  not
• 5:42
  what
• 5:42
  you
• 5:42
  think
• 5:42
  someone
• 5:43
  else
• 5:43
  is
• 5:43
  charging.
• 5:44
  What
• 5:44
  do
• 5:45
  you
• 5:45
  personally
• 5:46
  need?
• 5:48
  And
• 5:48
  this
• 5:48
  can
• 5:48
  feel
• 5:49
  really
• 5:50
  nerve
• 5:51
  wracking
• 5:51
  for
• 5:51
  coaches
• 5:52
  because
• 5:52
  they
• 5:53
  want
• 5:53
  the
• 5:53
  one
• 5:54
  right
• 5:54
  answer
• 5:55
  as
• 5:55
  to
• 5:55
  what
• 5:56
  to
• 5:56
  put
• 5:56
  in
• 5:56
  their
• 5:57
  proposal,
• 5:58
  but
• 5:58
  often
• 5:59
  prices
• 5:59
  vary.
• 6:00
  As
• 6:00
  you
• 6:00
  will
• 6:00
  know,
• 6:01
  if
• 6:01
  you've
• 6:01
  been
• 6:01
  in
• 6:01
  the
• 6:01
  game
• 6:02
  for
• 6:02
  a
• 6:02
  while,
• 6:03
  some
• 6:03
  people
• 6:03
  will
• 6:04
  charge
• 6:05
  zero
• 6:05
  or
• 6:06
  next
• 6:06
  to
• 6:06
  nothing
• 6:07
  for
• 6:07
  their
• 6:07
  coaching
• 6:08
  and
• 6:08
  others
• 6:08
  may
• 6:09
  charge
• 6:10
  tens
• 6:10
  of
• 6:10
  thousands
• 6:11
  an
• 6:11
  hour
• 6:12
  for
• 6:12
  their
• 6:12
  coaching.
• 6:13
  So
• 6:13
  there
• 6:13
  really
• 6:14
  isn't
• 6:14
  one
• 6:14
  right
• 6:15
  answer.
• 6:16
  Even
• 6:16
  within
• 6:16
  organizations,
• 6:17
  there
• 6:18
  are
• 6:18
  often
• 6:18
  huge
• 6:19
  variables,
• 6:20
  and
• 6:20
  what
• 6:20
  we
• 6:20
  would
• 6:20
  want
• 6:21
  to
• 6:21
  look
• 6:21
  to
• 6:21
  is
• 6:22
  the
• 6:22
  transformation
• 6:23
  that
• 6:24
  you
• 6:24
  are
• 6:24
  going
• 6:24
  to
• 6:24
  provide.
• 6:25
  So
• 6:25
  we
• 6:25
  are
• 6:25
  not
• 6:26
  thinking
• 6:26
  about
• 6:27
  the
• 6:27
  hours,
• 6:28
  we
• 6:28
  are
• 6:28
  thinking
• 6:29
  about
• 6:29
  the
• 6:29
  outcomes,
• 6:30
  we
• 6:30
  are
• 6:30
  thinking
• 6:30
  about
• 6:31
  the
• 6:31
  difference
• 6:31
  it's
• 6:31
  gonna
• 6:31
  make
• 6:32
  in
• 6:32
  their
• 6:32
  life
• 6:33
  and
• 6:33
  what
• 6:33
  that
• 6:33
  is
• 6:34
  worth
• 6:34
  to
• 6:35
  them.
• 6:35
  Whether
• 6:36
  that
• 6:36
  is
• 6:36
  confidence,
• 6:37
  clarity,
• 6:38
  decision
• 6:38
  making
• 6:39
  power,
• 6:40
  emotional
• 6:40
  resilience,
• 6:41
  a
• 6:41
  new
• 6:41
  job,
• 6:42
  more
• 6:42
  income,
• 6:43
  more
• 6:43
  clients,
• 6:44
  stronger
• 6:44
  boundaries,
• 6:45
  a
• 6:45
  better
• 6:45
  life,
• 6:46
  all
• 6:46
  of
• 6:46
  that
• 6:47
  is
• 6:47
  super
• 6:47
  valuable
• 6:48
  and
• 6:48
  we
• 6:48
  need
• 6:49
  to
• 6:49
  work
• 6:50
  together
• 6:50
  to
• 6:51
  put
• 6:51
  a
• 6:51
  price
• 6:51
  on
• 6:52
  that.
• 6:52
  I
• 6:53
  use
• 6:53
  Maslow's
• 6:54
  hierarchy
• 6:54
  of
• 6:54
  needs
• 6:55
  for
• 6:55
  this
• 6:55
  in
• 6:55
  my
• 6:55
  program
• 6:56
  where
• 6:56
  we
• 6:57
  aim
• 6:57
  to
• 6:58
  find
• 6:59
  needs
• 6:59
  across
• 7:00
  the
• 7:00
  entire
• 7:01
  hierarchy.
• 7:02
  So
• 7:02
  what
• 7:02
  we
• 7:02
  can
• 7:02
  do
• 7:03
  as
• 7:03
  coaches,
• 7:03
  which
• 7:04
  can
• 7:04
  be
• 7:04
  a
• 7:04
  mistake,
• 7:05
  is
• 7:06
  focus
• 7:06
  on
• 7:06
  the
• 7:06
  top
• 7:07
  of
• 7:07
  the
• 7:07
  Maslow's
• 7:08
  Hierarchy
• 7:08
  of
• 7:08
  Needs
• 7:09
  pyramid,
• 7:10
  which
• 7:10
  is
• 7:10
  self-actualization.
• 7:12
  Us
• 7:12
  essentially
• 7:13
  fulfilling
• 7:13
  our
• 7:14
  potential.
• 7:15
  But
• 7:15
  the
• 7:15
  problem
• 7:16
  is
• 7:16
  most
• 7:17
  of
• 7:17
  us
• 7:17
  live
• 7:18
  towards
• 7:18
  the
• 7:18
  bottom,
• 7:19
  maybe
• 7:20
  the
• 7:20
  middle.
• 7:20
  It
• 7:20
  depends
• 7:21
  who
• 7:21
  your
• 7:21
  ideal
• 7:21
  client
• 7:22
  is.
• 7:22
  So
• 7:23
  we
• 7:23
  often
• 7:23
  have
• 7:23
  those
• 7:24
  basic
• 7:24
  needs,
• 7:25
  which
• 7:25
  might
• 7:25
  be
• 7:26
  to
• 7:26
  get
• 7:26
  more
• 7:26
  money
• 7:27
  to
• 7:27
  pay
• 7:27
  the
• 7:27
  mortgage,
• 7:28
  to
• 7:28
  get
• 7:28
  a
• 7:28
  better
• 7:29
  job
• 7:30
  so
• 7:30
  I
• 7:30
  can
• 7:30
  actually
• 7:31
  pay
• 7:31
  the
• 7:31
  bills.
• 7:32
  So
• 7:32
  there
• 7:32
  are
• 7:33
  other
• 7:33
  layers
• 7:34
  in
• 7:34
  there
• 7:35
  rather
• 7:35
  than
• 7:35
  having
• 7:36
  an
• 7:36
  amazing
• 7:36
  life,
• 7:37
  which
• 7:37
  clearly
• 7:37
  we
• 7:37
  all
• 7:38
  want.
• 7:38
  So
• 7:38
  the
• 7:39
  idea
• 7:39
  is
• 7:40
  to
• 7:40
  scatter
• 7:40
  through
• 7:41
  different
• 7:42
  layers
• 7:42
  to
• 7:42
  ensure
• 7:43
  that
• 7:43
  you
• 7:43
  are
• 7:44
  tapping
• 7:44
  into
• 7:45
  their
• 7:45
  big
• 7:45
  dream,
• 7:46
  which
• 7:46
  might
• 7:46
  be
• 7:46
  that
• 7:47
  fulfilling
• 7:47
  their
• 7:47
  potential
• 7:48
  part,
• 7:49
  but
• 7:49
  also
• 7:50
  meeting
• 7:50
  their
• 7:51
  unmet
• 7:51
  needs
• 7:52
  right
• 7:52
  now,
• 7:52
  which
• 7:53
  can
• 7:53
  be
• 7:53
  as
• 7:54
  baseline
• 7:55
  as
• 7:55
  having
• 7:56
  great
• 7:56
  friends
• 7:57
  and
• 7:57
  feeling
• 7:57
  at
• 7:57
  home.
• 7:58
  I
• 7:59
  know
• 7:59
  many
• 7:59
  of
• 7:59
  my
• 7:59
  masterminders,
• 8:00
  for
• 8:00
  example,
• 8:00
  place
• 8:01
  huge
• 8:01
  value
• 8:02
  on
• 8:02
  that.
• 8:03
  One
• 8:03
  of
• 8:03
  them
• 8:03
  completed
• 8:04
  the
• 8:05
  midpoint
• 8:05
  feedback
• 8:06
  recently
• 8:06
  and
• 8:06
  said,
• 8:08
  by
• 8:08
  completing
• 8:08
  this
• 8:08
  form,
• 8:09
  I
• 8:09
  realized
• 8:10
  I've
• 8:10
  never
• 8:10
  really
• 8:10
  fitted
• 8:11
  in.
• 8:12
  I
• 8:12
  was
• 8:12
  promoted
• 8:13
  really
• 8:13
  young,
• 8:14
  so
• 8:14
  I
• 8:14
  didn't
• 8:14
  fit
• 8:15
  in
• 8:15
  with
• 8:15
  the
• 8:16
  crowd
• 8:16
  that
• 8:16
  I
• 8:16
  was
• 8:17
  promoted
• 8:17
  to,
• 8:17
  but
• 8:18
  I
• 8:18
  also
• 8:18
  didn't
• 8:18
  fit
• 8:19
  in
• 8:19
  with
• 8:19
  the
• 8:19
  younger
• 8:20
  crowd
• 8:20
  who
• 8:21
  weren't
• 8:21
  as
• 8:21
  senior
• 8:21
  as
• 8:22
  me,
• 8:22
  so
• 8:22
  I
• 8:22
  never
• 8:23
  really
• 8:23
  found
• 8:23
  a
• 8:23
  place
• 8:24
  to
• 8:24
  call
• 8:24
  home.
• 8:25
  And
• 8:25
  I
• 8:25
  have
• 8:25
  found
• 8:26
  my
• 8:26
  place.
• 8:27
  So
• 8:27
  this
• 8:27
  is
• 8:27
  why
• 8:28
  often
• 8:28
  communities
• 8:29
  like
• 8:29
  I
• 8:29
  run
• 8:30
  are
• 8:30
  really
• 8:30
  valuable.
• 8:31
  'cause
• 8:31
  I
• 8:31
  think
• 8:31
  we
• 8:31
  all
• 8:32
  feel
• 8:32
  that
• 8:33
  way.
• 8:33
  I
• 8:33
  certainly
• 8:34
  do.
• 8:34
  I
• 8:34
  don't
• 8:34
  feel
• 8:35
  like
• 8:35
  I
• 8:35
  ever
• 8:35
  found
• 8:36
  my
• 8:36
  home
• 8:37
  in
• 8:37
  a
• 8:37
  group
• 8:37
  program.
• 8:38
  So
• 8:38
  I
• 8:38
  am
• 8:39
  genuinely
• 8:40
  jealous
• 8:41
  of
• 8:41
  my
• 8:41
  own
• 8:41
  clients
• 8:42
  for
• 8:42
  the
• 8:42
  amazing,
• 8:43
  longstanding
• 8:44
  relationships
• 8:44
  they
• 8:44
  build
• 8:45
  with
• 8:45
  each
• 8:45
  other
• 8:46
  in
• 8:47
  my
• 8:47
  programs.
• 8:48
  And
• 8:48
  I
• 8:48
  think
• 8:48
  that
• 8:48
  often
• 8:49
  that's
• 8:50
  why
• 8:50
  we
• 8:50
  do
• 8:50
  this
• 8:50
  work.
• 8:51
  We
• 8:51
  create
• 8:51
  what
• 8:52
  we
• 8:52
  so
• 8:53
  desperately
• 8:53
  wish
• 8:54
  we
• 8:54
  had
• 8:54
  ourselves.
• 8:56
  So
• 8:56
  all
• 8:56
  of
• 8:56
  this
• 8:57
  is
• 8:57
  valuable,
• 8:58
  all
• 8:58
  of
• 8:58
  these
• 8:58
  different
• 8:59
  layers.
• 8:59
  So
• 9:00
  I
• 9:00
  want
• 9:00
  you
• 9:01
  to
• 9:01
  price
• 9:02
  for
• 9:02
  that.
• 9:03
  Okay.
• 9:04
  Now
• 9:04
  for
• 9:05
  the
• 9:05
  important
• 9:05
  part
• 9:06
  of
• 9:06
  what
• 9:06
  you
• 9:06
  do,
• 9:07
  when
• 9:07
  you
• 9:07
  panic
• 9:08
  after
• 9:08
  you
• 9:08
  have
• 9:08
  said
• 9:09
  your
• 9:09
  price.
• 9:10
  One
• 9:10
  of
• 9:10
  my
• 9:10
  clients
• 9:11
  used
• 9:11
  to
• 9:11
  say
• 9:12
  her
• 9:12
  price
• 9:12
  and
• 9:12
  then
• 9:13
  immediately
• 9:14
  say,
• 9:14
  I
• 9:14
  know
• 9:15
  it's
• 9:15
  really
• 9:15
  expensive,
• 9:16
  and
• 9:17
  we
• 9:17
  did
• 9:17
  a
• 9:17
  practice
• 9:18
  session
• 9:18
  once
• 9:19
  where
• 9:19
  I
• 9:19
  invited
• 9:20
  people
• 9:20
  to
• 9:20
  do
• 9:20
  a
• 9:20
  role
• 9:21
  play
• 9:21
  and
• 9:22
  just
• 9:22
  try
• 9:23
  and
• 9:23
  be
• 9:23
  silent
• 9:24
  after
• 9:25
  you
• 9:25
  say
• 9:25
  that
• 9:26
  number.
• 9:27
  So
• 9:27
  say
• 9:27
  your
• 9:28
  price,
• 9:28
  pause.
• 9:31
  Let
• 9:31
  the
• 9:31
  silence
• 9:32
  breathe.
• 9:33
  It's
• 9:33
  not
• 9:33
  rejection,
• 9:34
  it's
• 9:35
  space.
• 9:36
  They
• 9:36
  need
• 9:37
  to
• 9:37
  consider
• 9:38
  this,
• 9:38
  and
• 9:38
  that
• 9:39
  can't
• 9:39
  be
• 9:39
  done
• 9:39
  in
• 9:40
  0.5
• 9:40
  of
• 9:41
  a
• 9:41
  second,
• 9:42
  so
• 9:42
  hold
• 9:42
  your
• 9:42
  ground,
• 9:43
  smile
• 9:44
  if
• 9:44
  you
• 9:44
  are
• 9:44
  on
• 9:45
  a
• 9:45
  zoom
• 9:45
  call,
• 9:45
  take
• 9:46
  a
• 9:46
  sip
• 9:46
  of
• 9:46
  water.
• 9:47
  Remember,
• 9:48
  people
• 9:49
  who
• 9:49
  are
• 9:49
  meant
• 9:49
  for
• 9:50
  you
• 9:50
  won't
• 9:50
  flinch.
• 9:51
  And
• 9:51
  if
• 9:51
  they
• 9:51
  do,
• 9:52
  that's
• 9:53
  information
• 9:53
  not
• 9:54
  failure.
• 9:55
  There
• 9:55
  are
• 9:55
  loads
• 9:56
  of
• 9:56
  things
• 9:56
  you
• 9:56
  can
• 9:56
  do
• 9:57
  and
• 9:57
  consider
• 9:57
  on
• 9:57
  this.
• 9:58
  For
• 9:59
  example,
• 9:59
  I
• 10:00
  started
• 10:00
  to
• 10:00
  publish
• 10:01
  my
• 10:01
  price
• 10:02
  when
• 10:02
  I
• 10:02
  realized
• 10:02
  I
• 10:02
  was
• 10:03
  dreading
• 10:03
  the
• 10:03
  end
• 10:03
  of
• 10:03
  a
• 10:03
  discovery
• 10:04
  call
• 10:04
  when
• 10:04
  I
• 10:04
  would
• 10:05
  have
• 10:05
  to
• 10:06
  share
• 10:06
  exactly
• 10:07
  what
• 10:07
  I
• 10:07
  was
• 10:07
  offering.
• 10:08
  And
• 10:08
  now
• 10:09
  I
• 10:09
  love
• 10:10
  the
• 10:10
  fact
• 10:10
  that
• 10:11
  that
• 10:11
  isn't
• 10:11
  a
• 10:11
  surprise.
• 10:12
  People
• 10:12
  before
• 10:13
  they
• 10:13
  have
• 10:13
  a
• 10:13
  call
• 10:13
  with
• 10:14
  me
• 10:14
  already
• 10:15
  know
• 10:15
  generally
• 10:16
  what
• 10:16
  my
• 10:16
  offer
• 10:17
  is.
• 10:17
  So
• 10:18
  it's
• 10:18
  more
• 10:18
  of
• 10:18
  a
• 10:18
  right
• 10:19
  fit
• 10:19
  call
• 10:20
  rather
• 10:20
  than
• 10:20
  a,
• 10:21
  oh
• 10:21
  my
• 10:21
  gosh,
• 10:22
  how
• 10:22
  much
• 10:22
  is
• 10:22
  this
• 10:22
  gonna
• 10:22
  cost
• 10:23
  me?
• 10:23
  Type
• 10:23
  of
• 10:23
  call.
• 10:25
  If
• 10:25
  that's
• 10:25
  with
• 10:26
  an
• 10:26
  organization,
• 10:27
  I
• 10:27
  know
• 10:27
  it's
• 10:27
  a
• 10:28
  absolute
• 10:29
  second
• 10:29
  guessing
• 10:30
  game
• 10:30
  of
• 10:31
  you
• 10:31
  maybe
• 10:31
  asking
• 10:32
  their
• 10:32
  budget,
• 10:33
  them
• 10:33
  asking
• 10:33
  you
• 10:34
  how
• 10:34
  much
• 10:34
  it
• 10:34
  is.
• 10:35
  So
• 10:35
  it
• 10:35
  can
• 10:35
  be
• 10:35
  really
• 10:36
  tricky.
• 10:37
  And
• 10:37
  back
• 10:37
  to
• 10:37
  how
• 10:38
  much
• 10:38
  do
• 10:38
  you
• 10:38
  need
• 10:38
  to
• 10:39
  earn
• 10:39
  and
• 10:39
  whereabouts
• 10:40
  are
• 10:40
  you
• 10:41
  in
• 10:41
  your
• 10:41
  business
• 10:42
  journey?
• 10:42
  So
• 10:43
  let's
• 10:43
  talk
• 10:43
  about
• 10:43
  now
• 10:44
  the
• 10:44
  role
• 10:45
  of
• 10:45
  discounts,
• 10:46
  beta
• 10:46
  offers,
• 10:47
  free
• 10:47
  clients
• 10:48
  because
• 10:48
  these
• 10:49
  do
• 10:49
  have
• 10:49
  their
• 10:49
  place
• 10:50
  if
• 10:50
  they
• 10:51
  are
• 10:51
  part
• 10:51
  of
• 10:52
  a
• 10:52
  strategy,
• 10:52
  so
• 10:53
  are
• 10:53
  you
• 10:53
  doing
• 10:54
  a
• 10:54
  test
• 10:55
  to
• 10:55
  try
• 10:55
  out
• 10:56
  a
• 10:56
  new
• 10:56
  offer,
• 10:57
  gather
• 10:57
  testimonials,
• 10:58
  build
• 10:58
  confidence,
• 10:59
  then
• 11:00
  that
• 11:00
  is
• 11:00
  strategic,
• 11:01
  that
• 11:01
  you
• 11:01
  are
• 11:01
  offering
• 11:02
  lower
• 11:02
  pricing.
• 11:03
  Are
• 11:03
  you
• 11:04
  doing
• 11:04
  it
• 11:04
  because
• 11:04
  you
• 11:04
  believe
• 11:05
  people
• 11:05
  won't
• 11:05
  pay
• 11:06
  you
• 11:06
  otherwise?
• 11:07
  Then
• 11:07
  that
• 11:07
  is
• 11:07
  fear
• 11:08
  talking.
• 11:09
  So
• 11:09
  make
• 11:09
  any
• 11:10
  decisions
• 11:10
  to
• 11:10
  discount
• 11:11
  intentionally,
• 11:13
  not
• 11:13
  emotionally.
• 11:14
  Ensure
• 11:15
  that
• 11:15
  you
• 11:15
  spell
• 11:16
  out
• 11:16
  what
• 11:16
  you
• 11:16
  need.
• 11:17
  If
• 11:17
  it
• 11:17
  is
• 11:17
  a
• 11:17
  beta
• 11:18
  offer,
• 11:18
  ensure
• 11:19
  that
• 11:19
  you
• 11:19
  say
• 11:20
  in
• 11:21
  return
• 11:21
  for
• 11:22
  a
• 11:22
  case
• 11:22
  study
• 11:23
  or
• 11:23
  testimonial,
• 11:24
  I'm
• 11:24
  offering
• 11:25
  however
• 11:25
  much
• 11:26
  off.
• 11:27
  So
• 11:27
  ensure
• 11:27
  you
• 11:28
  get
• 11:28
  what
• 11:28
  you
• 11:28
  need
• 11:29
  out
• 11:29
  of
• 11:29
  the
• 11:30
  equation.
• 11:31
  So
• 11:31
  pricing
• 11:32
  is
• 11:32
  a
• 11:32
  muscle,
• 11:33
  it
• 11:33
  gets
• 11:33
  stronger
• 11:34
  with
• 11:34
  practice.
• 11:35
  It's
• 11:36
  okay
• 11:36
  if
• 11:36
  it
• 11:37
  feels
• 11:37
  hard
• 11:38
  and
• 11:38
  tender
• 11:38
  at
• 11:39
  first.
• 11:40
  I
• 11:40
  know
• 11:40
  I
• 11:40
  have
• 11:40
  come
• 11:41
  a
• 11:41
  really
• 11:41
  long
• 11:41
  way
• 11:42
  with
• 11:42
  a
• 11:42
  really
• 11:42
  terrible
• 11:43
  money
• 11:43
  mindset
• 11:44
  from
• 11:44
  childhood.
• 11:46
  Of
• 11:46
  no
• 11:46
  one
• 11:47
  will
• 11:47
  ever
• 11:47
  pay
• 11:47
  that,
• 11:48
  which
• 11:48
  is
• 11:48
  literally
• 11:48
  what
• 11:49
  my
• 11:49
  family
• 11:49
  say
• 11:49
  to
• 11:49
  me
• 11:50
  to
• 11:50
  this
• 11:50
  day.
• 11:51
  And
• 11:52
  I've
• 11:52
  just
• 11:52
  done
• 11:53
  it
• 11:53
  really
• 11:53
  slowly.
• 11:54
  It
• 11:54
  also
• 11:54
  needs
• 11:54
  to
• 11:54
  feel
• 11:55
  safe
• 11:56
  in
• 11:56
  your
• 11:56
  body
• 11:57
  and
• 11:57
  a
• 11:57
  price
• 11:57
  that
• 11:57
  you
• 11:58
  actually
• 11:58
  want
• 11:59
  the
• 11:59
  client
• 11:59
  for.
• 12:00
  And
• 12:01
  I
• 12:01
  always
• 12:01
  increase
• 12:02
  my
• 12:02
  price,
• 12:03
  whether
• 12:03
  this
• 12:03
  is
• 12:04
  logical
• 12:04
  or
• 12:04
  not,
• 12:05
  based
• 12:06
  on
• 12:06
  what
• 12:06
  it
• 12:06
  feels
• 12:07
  like
• 12:07
  in
• 12:07
  my
• 12:07
  body
• 12:08
  when
• 12:08
  I
• 12:08
  get
• 12:08
  to
• 12:08
  the
• 12:09
  place
• 12:09
  where
• 12:09
  I
• 12:09
  think
• 12:10
  this
• 12:10
  is
• 12:10
  too
• 12:11
  cheap
• 12:12
  and
• 12:12
  a
• 12:12
  lot
• 12:13
  more
• 12:13
  expertise
• 12:14
  as
• 12:14
  well.
• 12:15
  As
• 12:15
  you
• 12:15
  grow,
• 12:16
  as
• 12:16
  you
• 12:16
  gain
• 12:16
  case
• 12:17
  studies,
• 12:17
  you
• 12:17
  can
• 12:18
  increase
• 12:18
  your
• 12:18
  price
• 12:19
  because
• 12:20
  your
• 12:20
  trust
• 12:20
  and
• 12:20
  value
• 12:21
  in
• 12:21
  the
• 12:21
  marketplace
• 12:22
  massively
• 12:23
  increases.
• 12:24
  It
• 12:24
  is
• 12:24
  a
• 12:24
  bit
• 12:24
  like
• 12:25
  if
• 12:25
  you
• 12:25
  were
• 12:25
  to
• 12:26
  ask
• 12:26
  the
• 12:26
  guy
• 12:26
  who
• 12:27
  wrote
• 12:27
  Atomic
• 12:27
  Habits
• 12:28
  right
• 12:28
  now
• 12:28
  to
• 12:29
  have
• 12:29
  a
• 12:29
  one-on-one
• 12:29
  with
• 12:29
  you,
• 12:30
  you
• 12:30
  would
• 12:30
  know
• 12:31
  that
• 12:31
  that's
• 12:31
  gonna
• 12:31
  be
• 12:31
  expensive
• 12:32
  because
• 12:33
  he
• 12:34
  has
• 12:34
  a
• 12:34
  super
• 12:35
  established
• 12:35
  brand.
• 12:36
  But
• 12:36
  before
• 12:36
  that
• 12:36
  book
• 12:36
  came
• 12:37
  out,
• 12:37
  he
• 12:37
  was
• 12:37
  probably
• 12:38
  charging
• 12:38
  hardly
• 12:39
  anything
• 12:39
  for
• 12:39
  his
• 12:40
  advice
• 12:40
  on
• 12:41
  how
• 12:41
  to
• 12:41
  build
• 12:41
  great
• 12:41
  habits.
• 12:42
  So
• 12:43
  again,
• 12:43
  your
• 12:43
  pricing
• 12:44
  will
• 12:44
  build
• 12:44
  with
• 12:44
  you.
• 12:45
  Don't
• 12:45
  feel
• 12:46
  disappointed
• 12:47
  that
• 12:47
  you
• 12:47
  have
• 12:48
  offered
• 12:48
  a
• 12:48
  low
• 12:48
  price
• 12:49
  to
• 12:49
  someone.
• 12:50
  Feel
• 12:50
  excited
• 12:51
  that
• 12:51
  that
• 12:51
  gives
• 12:51
  you
• 12:52
  an
• 12:52
  opportunity
• 12:52
  to
• 12:52
  learn,
• 12:53
  an
• 12:53
  opportunity
• 12:54
  to
• 12:54
  ace
• 12:55
  it.
• 12:55
  Get
• 12:56
  a
• 12:56
  great
• 12:56
  case
• 12:56
  study,
• 12:57
  build
• 12:57
  lifelong
• 12:58
  friends,
• 12:58
  build
• 12:59
  referrals.
• 13:00
  There
• 13:00
  are
• 13:00
  so
• 13:00
  many
• 13:00
  benefits
• 13:01
  to
• 13:02
  pricing
• 13:03
  where
• 13:03
  you
• 13:03
  feel
• 13:03
  able
• 13:04
  to
• 13:04
  say
• 13:04
  those
• 13:05
  words
• 13:05
  out
• 13:05
  of
• 13:05
  your
• 13:06
  mouth
• 13:06
  right
• 13:06
  now,
• 13:07
  in
• 13:07
  this
• 13:07
  moment.
• 13:09
  I
• 13:09
  hope
• 13:09
  this
• 13:09
  episode
• 13:10
  gave
• 13:10
  you
• 13:10
  something
• 13:11
  to
• 13:11
  think
• 13:11
  about.
• 13:11
  Come
• 13:12
  and
• 13:12
  message
• 13:12
  me
• 13:13
  on
• 13:13
  LinkedIn
• 13:14
  as
• 13:14
  Joanna
• 13:14
  Lott
• 13:15
  or
• 13:15
  Instagram
• 13:15
  as
• 13:16
  @joannalottcoaching.
• 13:17
  I
• 13:17
  would
• 13:17
  love
• 13:18
  to
• 13:18
  hear
• 13:19
  what
• 13:19
  your
• 13:19
  current
• 13:19
  price
• 13:20
  is
• 13:20
  and
• 13:20
  how
• 13:21
  it
• 13:21
  feels
• 13:21
  when
• 13:21
  you
• 13:22
  say
• 13:22
  it.
• 13:23
  And
• 13:23
  if
• 13:23
  you
• 13:23
  want
• 13:23
  to
• 13:24
  get
• 13:24
  in
• 13:24
  before
• 13:24
  my
• 13:25
  own
• 13:25
  next
• 13:25
  price
• 13:26
  rise,
• 13:26
  then
• 13:27
  the
• 13:27
  next
• 13:27
  intake
• 13:27
  to
• 13:27
  the
• 13:28
  business
• 13:28
  of
• 13:28
  coaching
• 13:29
  is
• 13:29
  on
• 13:29
  Tuesday,
• 13:30
  the
• 13:30
  3rd
• 13:30
  of
• 13:30
  June,
• 13:31
  and
• 13:31
  it
• 13:32
  will
• 13:32
  be
• 13:32
  at
• 13:32
  the
• 13:32
  current
• 13:33
  price
• 13:33
  of
• 13:33
  £2997
• 13:34
  plus
• 13:35
  VAT
• 13:35
  and
• 13:36
  after
• 13:36
  that
• 13:36
  date
• 13:37
  it
• 13:37
  will
• 13:37
  be
• 13:37
  increasing.
• 13:38
  So
• 13:38
  if
• 13:39
  you
• 13:39
  know
• 13:39
  you
• 13:39
  want
• 13:39
  in,
• 13:40
  this
• 13:40
  is
• 13:40
  your
• 13:41
  sign
• 13:41
  that
• 13:41
  now
• 13:42
  is
• 13:42
  the
• 13:42
  time.
• 13:43
  And
• 13:43
  like
• 13:44
  I
• 13:44
  say
• 13:44
  at
• 13:44
  the
• 13:44
  end
• 13:44
  of
• 13:44
  every
• 13:45
  episode,
• 13:45
  trust
• 13:45
  yourself,
• 13:46
  believe
• 13:46
  in
• 13:47
  yourself,
• 13:47
  and
• 13:47
  be
• 13:47
  the
• 13:48
  wise
• 13:48
  gardener
• 13:49
  who
• 13:49
  keeps
• 13:49
  on
• 13:49
  watering
• 13:50
  the
• 13:50
  seeds.
• 13:52
  Microphone (Samson Q2U Microphone): Thank
• 13:52
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• 13:52
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• 13:53
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• 13:55
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  Microphone (Samson Q2U Microphone): free
• 13:58
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• 13:59
  Microphone (Samson Q2U Microphone): on
• 13:59
  Microphone (Samson Q2U Microphone): my
• 13:59
  Microphone (Samson Q2U Microphone): website
• 14:00
  Microphone (Samson Q2U Microphone): joannalottcoaching.com.
• 14:03
  Microphone (Samson Q2U Microphone): That's
• 14:03
  Microphone (Samson Q2U Microphone): Joanna
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  Microphone (Samson Q2U Microphone): with
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  Microphone (Samson Q2U Microphone): Lott
• 14:05
  Microphone (Samson Q2U Microphone): with
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  Microphone (Samson Q2U Microphone): two
• 14:06
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• 14:07
  Microphone (Samson Q2U Microphone): joannalottcoaching.com.
• 14:09
  Microphone (Samson Q2U Microphone): And
• 14:09
  Microphone (Samson Q2U Microphone): I'll
• 14:10
  Microphone (Samson Q2U Microphone): also
• 14:10
  Microphone (Samson Q2U Microphone): put
• 14:10
  Microphone (Samson Q2U Microphone): links
• 14:10
  Microphone (Samson Q2U Microphone): in
• 14:10
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• 14:11
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• 14:11
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• 14:13
  Microphone (Samson Q2U Microphone): Let
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• 14:13
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• 14:15
  Microphone (Samson Q2U Microphone): Share
• 14:16
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• 14:18
  Microphone (Samson Q2U Microphone): and
• 14:18
  Microphone (Samson Q2U Microphone): I
• 14:18
  Microphone (Samson Q2U Microphone): will
• 14:19
  Microphone (Samson Q2U Microphone): personally
• 14:19
  Microphone (Samson Q2U Microphone): thank
• 14:20
  Microphone (Samson Q2U Microphone): you
• 14:20
  Microphone (Samson Q2U Microphone): for
• 14:20
  Microphone (Samson Q2U Microphone): that.
• 14:21
  Microphone (Samson Q2U Microphone): Remember
• 14:22
  Microphone (Samson Q2U Microphone): to
• 14:22
  Microphone (Samson Q2U Microphone): trust
• 14:22
  Microphone (Samson Q2U Microphone): yourself,
• 14:23
  Microphone (Samson Q2U Microphone): believe
• 14:23
  Microphone (Samson Q2U Microphone): in
• 14:24
  Microphone (Samson Q2U Microphone): yourself
• 14:24
  Microphone (Samson Q2U Microphone): and
• 14:24
  Microphone (Samson Q2U Microphone): be
• 14:25
  Microphone (Samson Q2U Microphone): the
• 14:25
  Microphone (Samson Q2U Microphone): wise
• 14:25
  Microphone (Samson Q2U Microphone): Gardner
• 14:26
  Microphone (Samson Q2U Microphone): who
• 14:26
  Microphone (Samson Q2U Microphone): keeps
• 14:26
  Microphone (Samson Q2U Microphone): on
• 14:26
  Microphone (Samson Q2U Microphone): watering
• 14:27
  Microphone (Samson Q2U Microphone): the
• 14:27
  Microphone (Samson Q2U Microphone): seed.
• 14:28
  Microphone (Samson Q2U Microphone): Get
• 14:28
  Microphone (Samson Q2U Microphone): into
• 14:29
  Microphone (Samson Q2U Microphone): the
• 14:29
  Microphone (Samson Q2U Microphone): arena
• 14:29
  Microphone (Samson Q2U Microphone): dare,
• 14:30
  Microphone (Samson Q2U Microphone): greatly
• 14:30
  Microphone (Samson Q2U Microphone): and
• 14:30
  Microphone (Samson Q2U Microphone): try.