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Welcome to The Weekly Biztape · The Biztape

• 0:12
  Speaker 1: Hello and welcome everyone to the very first episode of the Weekly Biz Tape.
• 0:17
  Speaker 1: I'm your host, broderick Lawthringer, joined by my co-hosts Grant Kelly and Mike Stein.
• 0:24
  Speaker 1: This is the very first episode of the Weekly Biz Tape, but it's not the first time we've recorded it.
• 0:30
  Speaker 1: I think this is like time number seven.
• 0:32
  Speaker 1: Is that right y'all?
• 0:33
  Speaker 1: I've lost count Seven times.
• 0:36
  Speaker 1: Seven's generous yeah, We've recorded with a few guests to this point, so we know we can't re-record those episodes, but we will re-record this first episode, this intro episode, till we get it right.
• 0:49
  Speaker 1: I'm Broderick Lawthringer, CEO founder, over here at Podpony.
• 0:54
  Speaker 1: This is a Podpony podcast like the Podpony podcast, so lots of fun.
• 0:59
  Speaker 1: We all do different things for Podpony Grant.
• 1:01
  Speaker 1: Tell us a little bit about yourself, who you are, what you do.
• 1:05
  Speaker 2: Grant Kelly.
• 1:05
  Speaker 2: I'm one of the producers for Podpony and also I work as a clinical applications analyst.
• 1:14
  Speaker 3: Hi Mike.
• 1:15
  Speaker 3: I'm a co-host and I work in construction as a contractor.
• 1:21
  Speaker 1: There you go.
• 1:21
  Speaker 1: We all do different things.
• 1:23
  Speaker 1: You kind of run a construction company, though we always downplay that even on a podcast.
• 1:29
  Speaker 1: Can't promote himself whatsoever, so he does things in that space.
• 1:33
  Speaker 1: No one really knows.
• 1:34
  Speaker 1: In fact, we don't really know much about you at all.
• 1:36
  Speaker 3: I got a tragic story, but if we want to go over all 30 years, we'll start with year one.
• 1:42
  Speaker 3: We've got to build our way back.
• 1:45
  Speaker 1: Okay, yeah, that's exactly like the Mike Stein movie, but we're not going to play that movie today.
• 1:50
  Speaker 1: We're playing the weekly biz tape and what this show is all about.
• 1:53
  Speaker 1: We're going to have on a lot of amazing guests throughout this show.
• 1:56
  Speaker 1: Every week we're going to break down some news, some story or just something we find interesting in the realm of business.
• 2:03
  Speaker 1: We'll be bringing people on to talk about those insights, sometimes share their own stories Again.
• 2:08
  Speaker 1: Podpony is a podcast production company.
• 2:11
  Speaker 1: We do so much more than that with content marketing blogs, YouTube, video series.
• 2:16
  Speaker 1: We help some really amazing businesses here in the US.
• 2:19
  Speaker 1: Yeah, it's been a whole lot of fun too, Just be on this right.
• 2:23
  Speaker 1: But at some point folks said well, you do all of this stuff for other people, why don't you have your own podcast?
• 2:30
  Speaker 1: We realize, well, it's the Cobbler's kid situation.
• 2:32
  Speaker 1: We take care of everybody else, but heck with them kids.
• 2:36
  Speaker 1: We just done nothing.
• 2:39
  Speaker 2: Yes, we don't take care of ourselves.
• 2:40
  Speaker 1: We just don't.
• 2:41
  Speaker 1: So it's time to take care of ourselves.
• 2:44
  Speaker 1: Yeah, look in the mirror, Take care of ourselves, do a pod, and today we're going to go through our first topic.
• 2:50
  Speaker 1: And what better than storytelling, because that's really what all podcasts are, and the powerful art that is storytelling.
• 2:59
  Speaker 1: Have you guys seen any form of storyboard marketing within recent months?
• 3:04
  Speaker 3: I can't say that in recent months there's been a particular campaign that stood out to me, but I do remember it was the 2008 Olympics.
• 3:10
  Speaker 3: I think it was Visa and they kept highlighting a lot of these untold stories of the Olympics and Morgan Freeman was narrating it and I was unfortunately too young to make credit card decisions at that time.
• 3:24
  Speaker 3: But it's like I just remember becoming much more aware of the brand of Visa after I heard all these untold stories and I think it helped to really humanize this credit card company.
• 3:35
  Speaker 3: But yeah, that always sticks out to me.
• 3:37
  Speaker 2: Well, I was thinking of Honey Bunches of Oats, where they were taking some of their factory line workers, and there's just this really kind woman in a hard hat that's talking about how she smells at the end of the day and how people will talk to her about it.
• 3:53
  Speaker 2: And she ends with a joke saying, no, don't go, try to eat me.
• 3:57
  Speaker 2: And just like.
• 3:59
  Speaker 2: What a charming story driven advertisement that was Piggybacking, kind of off of mics.
• 4:07
  Speaker 1: I always think of the Mastercard priceless commercials and they say the flight $550, airport parking $66, uber ride on the way to the house $13, time spent with grandma priceless.
• 4:27
  Speaker 1: And the way that was pitched, telling a story, I thought, was so like just masterful, in a way that each thing you're going through and thinking of it from like that cost perspective and really putting yourselves to say, well, if I were in those shoes, I've been on a plane.
• 4:43
  Speaker 1: Okay, I've done this, I've gone here, here, here, and it wraps all together with this.
• 4:47
  Speaker 1: Usually it's pretty precious memory and so it engages and it's what's really nice about it is it's typically playing off of a lot of annoying things, saying, well, no one really likes to fly, no one likes these inconveniences, all these things have a cost, but it's for something greater and they're associating their brand with that.
• 5:08
  Speaker 1: They're saying, yeah, there's hurdles in life, but pairing with us, you're pairing for something that's worthwhile.
• 5:14
  Speaker 1: That, to me, is still to date, like the best form of story.
• 5:18
  Speaker 1: Just storytelling, marketing techniques in general.
• 5:21
  Speaker 3: That's such a solid example, you know, and like creating that need and why storytelling is so important, and like, unfortunately it's a really overlooked thing.
• 5:29
  Speaker 3: I think that particularly the small business space, but in general, I think a lot of people neglect that aspect of that element.
• 5:38
  Speaker 1: What is it about telling stories that you think makes it so effective?
• 5:42
  Speaker 3: Like I've said a few times, I think it humanizes a brand, it helps to kind of establish and build relationship and I mean, if you just look at all of human history dating back to our early days, like cave drawings and stuff, like we've always been telling stories, that's a very like through line throughout human history.
• 6:00
  Speaker 3: I think that's just something that it's like built within each of us and we have a desire to learn and to relate and almost like see ourselves and individual stories Going beyond just the consumer relationship.
• 6:12
  Speaker 3: Think about your own business as well.
• 6:14
  Speaker 3: I don't know, we're all old enough here.
• 6:16
  Speaker 3: We've had a few different jobs.
• 6:17
  Speaker 3: One of my best working experiences was when the company themselves humanized them and told their story and made themselves more relatable to me as the employee, rather than when I was working at other larger companies and it was just like I was punch in, punch out.
• 6:32
  Speaker 3: I was just at their number and I didn't feel like I had that relation.
• 6:35
  Speaker 3: And so it's like I think storytelling goes both ways.
• 6:38
  Speaker 3: It helps to retain, helps to build.
• 6:41
  Speaker 2: Yeah, I was thinking the same thing because, like the word that I thought of was, it's ingrained in us.
• 6:46
  Speaker 2: We're built for connection.
• 6:49
  Speaker 2: We're built to be without people.
• 6:51
  Speaker 2: I mean not to go down the downer route, but 2020 was an awful year for mental health, in part because people were suffering from a lack of connection.
• 7:02
  Speaker 2: I think that that's what makes the storytelling such a compelling way to get your business known, get your product known and to.
• 7:13
  Speaker 2: I mean it doesn't even have to be technical, it just meets the heart of that person and helps them to have an understanding of who you are.
• 7:22
  Speaker 2: You can sell people more than maybe what your product is actually worth if they believe in you and they trust you.
• 7:30
  Speaker 1: Yeah, well, speaking about believing and trusting when it comes to things that are examples of this working, especially when it comes to marketing, I think back to just different parables and metaphors that Jesus used, that we think back on with the Bible and people say, well, how would that stick with people so well?
• 7:51
  Speaker 1: Well, again, when you tell a metaphor, you have to engage all these different parts of your brain for you to visualize it, and it takes effort from the listener's end.
• 8:00
  Speaker 1: Actually, I have to put that together instead of just giving hard facts or numbers, they're really engaging and having to also engage some form of problem solving, and so when you can get that engagement from your listener, I mean that has, in that instance, like certainly a timeless effect where it can last for thousands of years and people are still talking about those stories.
• 8:23
  Speaker 1: Now, obviously, mastercard's got a ways to go if they want that kind of effect of Jesus.
• 8:28
  Speaker 1: But hey, you know what shoot for the stars?
• 8:33
  Speaker 1: I guess MasterCard.
• 8:34
  Speaker 1: But that's the first credit card cult.
• 8:40
  Speaker 3: I don't like the direction this is going.
• 8:44
  Speaker 1: Would you ever buy a sponsored Bible?
• 8:46
  Speaker 1: Like you see, like just out of intrigue, what company logo on a Bible?
• 8:54
  Speaker 2: Oh, I would certainly be skeptical like yeah, what's the agenda here?
• 8:58
  Speaker 2: I don't know if that's really the route people want to go when they're doing story brand marketing.
• 9:06
  Speaker 1: I'm just curious, now that we're in this conversation.
• 9:11
  Speaker 3: What would a brand even benefit from being mentioned in the Bible?
• 9:14
  Speaker 2: Seriously.
• 9:17
  Speaker 1: It's like.
• 9:18
  Speaker 1: It's like the Bracken writes we sponsored the Bible.
• 9:24
  Speaker 1: Like talk about reputability.
• 9:28
  Speaker 3: You know what got Moses through the desert for 40 years Air Jordan.
• 9:32
  Speaker 1: Like I was only shoe company.
• 9:34
  Speaker 1: Yeah, that's just reminds, me.
• 9:35
  Speaker 2: It's like man.
• 9:36
  Speaker 2: Was he eating the shoes Right?
• 9:39
  Speaker 1: And Jesus turned water into Coca-Cola.
• 9:41
  Speaker 2: Oh there we go.
• 9:43
  Speaker 3: Moving on To answer your question no.
• 9:45
  Speaker 1: What about you, Grant Annie, there's not a single brand.
• 9:48
  Speaker 1: It's on that Bible, and it's not enhancing your trust?
• 9:53
  Speaker 2: They would not.
• 9:53
  Speaker 2: It would not.
• 9:54
  Speaker 2: I would definitely steer the opposite direction and find an unbranded version.
• 9:59
  Speaker 2: Yeah.
• 10:01
  Speaker 1: See, I think you're both chumps, because you're like missing some layups here.
• 10:04
  Speaker 1: Like what about the finally free company?
• 10:06
  Speaker 1: They make amazing t-shirts.
• 10:08
  Speaker 1: They are a faith-based organization and if there was a book or a Bible that had a finally free logo on it, that's not so weird, it's like all right, maybe they partnered with this company who's putting books out?
• 10:22
  Speaker 3: That'd be confusing, except like the Bible finally free, like I can just take this or Stripling no, no, no, I read the tag.
• 10:29
  Speaker 3: I'm not an idiot, fine.
• 10:32
  Speaker 1: Finally, but yeah, you should check out their clothes.
• 10:34
  Speaker 1: They're there for, or it's cool, sorry the Bible sailors what they're called.
• 10:38
  Speaker 1: I would check that out.
• 10:40
  Speaker 2: Oh, that makes more sense.
• 10:40
  Speaker 2: I was like oh, I don't even know what you're talking about.
• 10:44
  Speaker 1: That finally now I do.
• 10:45
  Speaker 1: Don't look them up, they're terrible.
• 10:47
  Speaker 1: Do not buy a finally free Bible.
• 10:49
  Speaker 1: You will get very mixed messages.
• 10:52
  Speaker 1: But, yeah, freed sailors.
• 10:54
  Speaker 1: I buy that.
• 10:55
  Speaker 1: Circling back, what makes effective podcasts with storytelling?
• 11:00
  Speaker 1: Because there's a lot of people that are doing it right now and, I'll be honest, when people bring on guests every week to just highlight their stories, those aren't podcasts I typically listen to.
• 11:11
  Speaker 2: I think it's in a little bit of the format and the preparation and the dedication to whatever it is, whatever the topic is that they're diving into.
• 11:22
  Speaker 2: I'll highlight a podcast that I enjoy called Dark Net Diaries, where it's a cyber security expert that goes through different hacks that have occurred.
• 11:34
  Speaker 2: His production level is just top notch.
• 11:37
  Speaker 2: He approaches it with such expertise and attention to the flow of how the story should go in order to make it more engaging, and he also makes it accessible, because I mean people will be like cyber security, that's really techie.
• 11:55
  Speaker 2: I don't think I know anything about it.
• 11:57
  Speaker 2: If he stops, he'll explain what different things are to make sure that the audience is still able to connect throughout.
• 12:04
  Speaker 2: So it makes it easier to digest Absolutely.
• 12:06
  Speaker 2: Kind of having that understanding for the product and the service Well, better understanding of something that would be inaccessible to a broader audience.
• 12:14
  Speaker 2: I think my mom she's not techie at all she could listen to the podcast, still be engaged with the story and still be able to extract what he's trying to teach proper cyber security etiquette, that's cool.
• 12:29
  Speaker 3: I mean.
• 12:29
  Speaker 3: I think that's a really complex topic in general.
• 12:32
  Speaker 3: So if you can make that digestible, that's quite an impressive feat.
• 12:36
  Speaker 3: Honestly, I'm not somebody who's super impulsive, so I like to really do my research and know as much as possible.
• 12:41
  Speaker 3: So it's like I do enjoy the backstory, I do enjoy learning more about them, but I also think from, I guess, the sales perspective.
• 12:51
  Speaker 3: I've heard it explained this way you would never propose to somebody on the first date.
• 12:55
  Speaker 3: Right, that's a bit aggressive and that's bizarre enough putting.
• 13:00
  Speaker 3: But if you can nurture that relationship, eventually it gets to the point where I'm not proposing to that person on the first date.
• 13:07
  Speaker 3: They're saying I was waiting for you to ask, took you long enough, and so that's where you want to get the consumer to.
• 13:13
  Speaker 3: You want to get them to that point to where they have a good understanding of what you are and what you're about and they've bought into you before you can officially sell and close them.
• 13:22
  Speaker 3: I don't know, it works for some people, but I can't imagine I would hope my wife wouldn't agree to marry me on the first date.
• 13:28
  Speaker 3: I would be very concerned for her.
• 13:30
  Speaker 3: So yeah, I don't know.
• 13:32
  Speaker 3: I mean, do you guys kind of see the correlation though?
• 13:35
  Speaker 2: and what I'm saying, do you feel?
• 13:36
  Speaker 3: similar.
• 13:37
  Speaker 2: Yeah, I know what you're saying.
• 13:38
  Speaker 2: Yeah, I think that goes back to the whole human connection side of things, where you're developing a bunch of experiences with that person, so that person's in their mind when they think of you.
• 13:53
  Speaker 2: They don't just see human being person, they see, oh, we went to Japan together.
• 13:59
  Speaker 2: They'll associate it with their life and things that are close to them, things that they enjoy, or even the hardships are going to make those connections too.
• 14:09
  Speaker 2: But I think that it makes a ton of sense, yeah.
• 14:14
  Speaker 1: I think the story when it comes to specific podcasters and hearing stories, it's nice.
• 14:19
  Speaker 1: I'm more topic focused than anything else and then once you've earned my trust, then I care more about your story.
• 14:27
  Speaker 1: Once I know you're either a subject matter expert or you've offered value, all right, now we're ready to talk and honestly, I think that's changed the landscape of marketing as a whole.
• 14:39
  Speaker 1: We used to see recruitment ads for to get high school students to go to different universities and with a great flyer, a lot of times that was enough in the 90s and early 2000s to say, wow, look at this paper and material, look at this ad.
• 14:58
  Speaker 1: I remember even when I was getting ready for colleges, there was one where it said Broderick and it was a picture of the globe and my name was spelled out in the clouds and I was like, well, that's cool, I need to give them attention and see what this college even is.
• 15:16
  Speaker 1: That's pretty neat.
• 15:18
  Speaker 1: And today it's so much more based on.
• 15:20
  Speaker 1: We see reviews on Amazon before you make a purchase and when it comes to schools, people are saying, well, what are they posting about it and what are people putting out and what's it like?
• 15:30
  Speaker 1: So they go look at the company or the school's TikTok and saying, well, what's life like on campus?
• 15:36
  Speaker 1: And so buying in to really like, why should I trust you?
• 15:41
  Speaker 1: Why should I give you the time of day?
• 15:42
  Speaker 1: Okay, now I'll hear your story.
• 15:45
  Speaker 1: And again going back to, there's a lot of examples of that again, even with even Jesus performing miracles.
• 15:50
  Speaker 1: And then boom, now people are ready, they're ready to listen, give you the time of day, and so it's not really a new concept, but we're really seeing it.
• 15:57
  Speaker 1: Because of all the tech kick up into another gear that we weren't really accustomed to in our culture, but because of the exposure of so many different social media outlets, people are now saying, all right, I want more.
• 16:13
  Speaker 1: I want more than just a nice ad.
• 16:15
  Speaker 3: Yeah, I mean, ai is on the rise and there are concerns that people are gonna be replaced and AI is gonna be much more dominant, and so I think that, as time goes on, the more relatable you are, the more human you are, and if you do have that story, I think it's just gonna become more and more valuable as AI does become more integrated in our lifestyle and in what we're purchasing and stuff.
• 16:35
  Speaker 3: So, yeah, I think that potentially, you know, in a couple of years, that's gonna be a great way to set yourself apart 100%.
• 16:42
  Speaker 3: Yeah.
• 16:43
  Speaker 1: Yeah, and that's why I mentioned the Freed Sailors brand earlier.
• 16:47
  Speaker 1: If that's the product like, I'm not wearing a Freed Sailors shirt.
• 16:50
  Speaker 1: If they're crappy shirts, they're not, they're great and so I wear them and I like them and I really am about the mission.
• 16:56
  Speaker 1: Another good example is in and out burger.
• 16:59
  Speaker 1: I think the burgers are great and at the bottom of every cup there's John 316 and I'm like that's interesting.
• 17:04
  Speaker 1: Now I'm curious you have something else about you Now that you've passed the okay, your burgers are good.
• 17:10
  Speaker 1: If the burgers are crap out the gate, I don't care about your story.
• 17:13
  Speaker 1: I'm not gonna keep coming back.
• 17:14
  Speaker 1: I'm just not gonna ask any questions.
• 17:17
  Speaker 3: One thing you had touched on earlier is like, for you, like, the key component before really delving into a brand is trust, and then, once they've proven themselves or there's some sort of trust established, then you'll do your research.
• 17:30
  Speaker 3: You're gonna learn more about them.
• 17:31
  Speaker 3: If you are, you know, a smaller business, which I'm gonna assume a majority of our audience members, are like how do they build that trust with somebody like you before and then they can convince you to research and learn more about their story?
• 17:46
  Speaker 1: Yeah, I mean as if I'm the consumer there.
• 17:48
  Speaker 1: Do what you do really well.
• 17:50
  Speaker 1: Do everything you do with excellence.
• 17:52
  Speaker 1: People make mistakes and I'm just saying you need to be perfect, but show there's a dedication to your craft.
• 17:58
  Speaker 1: A lot of my family is in the South and in San Antonio and what a burger is the thing, and I love what a burger.
• 18:05
  Speaker 1: I want it to be better than In-N-Out so much.
• 18:09
  Speaker 1: There's just a reality that I think In-N-Out's a better overall burger.
• 18:12
  Speaker 1: Lost all of our Texas following with that claim.
• 18:15
  Speaker 1: But In-N-Out there's like a distribution center, 200 miles from every restaurant.
• 18:20
  Speaker 3: Wow.
• 18:20
  Speaker 1: They ensure all of their burger patties are never frozen every single day, and so there is a degree to freshness there.
• 18:28
  Speaker 1: Now some people complain about the fry quality.
• 18:30
  Speaker 1: Whatever else, look, there's a reality that what they do, they do with excellence, and regardless if you love or hate Chick-fil-A, there's a degree of excellence there.
• 18:40
  Speaker 1: That dedication to excellence always gets me to ask more questions.
• 18:45
  Speaker 1: Costco people are really dedicated to an amazing customer experience, even all the way down to a $1.50 hot dog that they lose money on.
• 18:54
  Speaker 2: Yeah, well, that also comes to the not just the excellence of their products or what they're serving, but also the treatment of their employees and the culture of that work environment.
• 19:09
  Speaker 2: I think that that's a way that you can get to your niche as well is just you establish who your target market is.
• 19:17
  Speaker 2: You have a mission and your focus, and there's potential to at least be able to serve a community, serve a people, while still being able to make a profit as a business, and I think you should look at it that way, that you're a part of a community.
• 19:37
  Speaker 2: If you show yourself as being someone who is serving a guide, if you're gonna follow the story, brand, format to your customer, they're gonna follow you.
• 19:53
  Speaker 1: Oh, 100%.
• 19:55
  Speaker 1: And that's why, when it comes to the whole building trust aspect of it that's where it usually starts with me is establishing that trust.
• 20:02
  Speaker 1: Do what you do really well and then I'll hear your story.
• 20:05
  Speaker 1: That's one of the reasons why I think podcasting is like the best form of content marketing, because it showcases especially excellence over time.
• 20:14
  Speaker 1: If you're continuous about your posting and everything else and your dedication to your craft, all of that is honed into it, and then you also can bake in your story, naturally, little bits about yourself over time.
• 20:27
  Speaker 1: And they say it takes 12 touch points to convert on a prospect.
• 20:32
  Speaker 1: Well, if you've put out 12 episodes and someone binged it, there you go.
• 20:36
  Speaker 1: If you build out more, it's top of funnel.
• 20:39
  Speaker 1: So if you build out case studies, blogs, webinars, you can have all of these resources out there.
• 20:46
  Speaker 1: You may have no idea that that person's been going through all of this content and out of nowhere.
• 20:52
  Speaker 1: This person's scheduled time to meet with you and they've been checking out your stuff for months because you've built trust and they're followed the story and now they're bought in.
• 21:02
  Speaker 3: Yeah, and I mean I think there is a bit of a balancing act, though, with that too.
• 21:06
  Speaker 3: Sometimes brands can come across a bit heavy handed with their storytelling.
• 21:11
  Speaker 3: They can, and it will turn you off as well.
• 21:13
  Speaker 3: So you have to kind of find that balance of, like, this is who we are, this is our story, but this is not all we're about, and so it's like finding that balance, I think, is key.
• 21:21
  Speaker 3: You know we touch on this as well, but I think also in going forward, like again, storytelling is going to become more and more compelling because if you look at the Gen Z and the lower generations, they're much more conscious and they're buying decisions.
• 21:34
  Speaker 3: They're a lot more aware.
• 21:36
  Speaker 3: I hate to say kids, because I still feel like a kid myself, but it's like these kids.
• 21:39
  Speaker 3: They want to know all the details, whereas in previous generations it's like that looks cool.
• 21:43
  Speaker 3: You know, I'm going to buy that.
• 21:46
  Speaker 1: I mean I have learned a lot about that.
• 21:47
  Speaker 1: I mean I remember Grant didn't wear any branded clothing forever, and now I noticed myself becoming more that way when there was a shirt.
• 21:56
  Speaker 1: It's like I was at a store and I saw an O'Neill shirt that I'm like, oh like, I really like the coloring on this a lot.
• 22:02
  Speaker 1: I almost bought it and I'm like, but I looked at the like, the brand at the front.
• 22:05
  Speaker 1: I'm like, but I don't know anything about them.
• 22:07
  Speaker 1: So then I Googled more about the company and then, like, I read the Wikipedia and I'm like, I still don't know anything about you.
• 22:13
  Speaker 1: And then I'm like, am I really about to do all this research on this company before I buy this shirt?
• 22:18
  Speaker 1: Or I could do no research and just put the shirt down and walk away.
• 22:22
  Speaker 1: So it's how I save money now.
• 22:26
  Speaker 3: There you go.
• 22:26
  Speaker 1: Clothing like how much do I really care to get to know this brand Not?
• 22:31
  Speaker 2: enough.
• 22:31
  Speaker 2: Well, maybe that should just be another reason why businesses pursue the storytelling and ensuring that they're more known, that they're vulnerable about who they are and what they stand for.
• 22:43
  Speaker 1: Oh yeah, like I don't have any Patagonia clothes, but I only want them just because I'm into the story more than I am the clothes.
• 22:51
  Speaker 3: When you say that, I think of a particular ad campaign.
• 22:54
  Speaker 3: They did, I think it was in the mid 2000s, but they're all about sustainability, saving the planet and stuff.
• 23:00
  Speaker 3: And they personally felt that their products at the time were not up to par to be eco-friendly or they weren't doing enough in that initiative.
• 23:08
  Speaker 3: And so the billboards they put out and who knows, maybe they weren't being sincere, but they came across as sincere and they said they like broke down the statistics and they said do not buy our clothes.
• 23:17
  Speaker 3: Everybody went and bought their clothes.
• 23:20
  Speaker 2: They saw a huge uptick Nitch Market was the counter-culturalists and the rebels, and it backfired in the best way yeah.
• 23:30
  Speaker 1: It was like 100 degrees outside and they were in a Patagonia coat.
• 23:33
  Speaker 1: Just to tell the man what's what.
• 23:37
  Speaker 2: Well, that showed you.
• 23:38
  Speaker 1: Yeah, exactly.
• 23:39
  Speaker 1: With that, let's take ourselves into the music of the week.
• 23:44
  Speaker 1: Alright, I have got the song of the week.
• 23:49
  Speaker 1: Have y'all heard of the band the 1975?
• 23:53
  Speaker 3: I've heard of the year and the band.
• 23:56
  Speaker 1: Okay, I was gonna say you've seen them live, haven't you?
• 24:00
  Speaker 3: I did by accident.
• 24:01
  Speaker 3: I was at a festival when they were there, so I didn't like go for them.
• 24:04
  Speaker 3: Specifically, you went for Kanye West.
• 24:06
  Speaker 3: He was one of the headliners, yeah.
• 24:08
  Speaker 1: What festival was this?
• 24:10
  Speaker 3: Made in America.
• 24:11
  Speaker 1: In Philly.
• 24:11
  Speaker 1: Yeah, didn't you get in through like a gate or something?
• 24:15
  Speaker 3: That was a previous year.
• 24:16
  Speaker 3: This year I actually that year I paid to go Didn't believe enough in the mission to.
• 24:21
  Speaker 3: I was wearing my Patagonia that day.
• 24:27
  Speaker 1: It was mid-summer, yeah, so there's a song that if we didn't have copyright laws, I would play right now.
• 24:33
  Speaker 1: So you're just gonna have to Google us your cell's audience.
• 24:35
  Speaker 1: But the song I played for you two, I'd be curious.
• 24:38
  Speaker 1: We didn't talk about our thoughts about this like at all before the show.
• 24:41
  Speaker 1: But there's a song that I love by them, called Paris.
• 24:45
  Speaker 1: I'd love to hear both of your breakdowns and critiques, because I know you have them just by looking at the lyrics alone.
• 24:53
  Speaker 2: Well, I'll avoid the lyrics and just go into the overall vibe from the music.
• 24:59
  Speaker 2: Honestly, it makes me think of the Breakfast Club and the song Don't you Forget About Me, because it's got that 80s synth and everything and kind of a sadder sound with the synth, which I don't know.
• 25:15
  Speaker 2: It's always kind of an interesting mix for me because I think of more happy music with synth.
• 25:21
  Speaker 2: But it's calming, but not overly calming.
• 25:26
  Speaker 2: I'm not gonna go a little sleep, but I could definitely study to that music.
• 25:31
  Speaker 3: Yeah, I totally agree with that.
• 25:32
  Speaker 3: I think this can be perceived as derogatory, but it is a good background music song and I don't mean that as a put down.
• 25:41
  Speaker 3: I think it's pretty like in its sound.
• 25:44
  Speaker 3: It's a relatively non-offensive song.
• 25:46
  Speaker 3: I think nobody would be turned off or bothered by this song necessarily, and I think the overall vibe is kind of upbeat.
• 25:54
  Speaker 3: But yeah, when you get into the lyrical content it's a different story.
• 25:58
  Speaker 3: But again, I'm not a fan of the band so I don't want to be hypercritical either.
• 26:05
  Speaker 3: But I think also the reality is they are hitting on very real world topics that I wouldn't say a majority of people deal with.
• 26:14
  Speaker 3: But a significant number of people do encounter or struggles that people do have.
• 26:19
  Speaker 3: So it's not just a total fluff song that's meaningless and so there is validity to the song.
• 26:25
  Speaker 3: It does have a purpose and I'm assuming it's from their own lived experience and so it's like.
• 26:33
  Speaker 3: I'm sure it's a very personal song and I think it's great in that regards Didn't necessarily grab or captivate me, but I'm very curious to hear why you selected the song Broderick.
• 26:45
  Speaker 1: Well, I should have also given some background, like what the song is about for audiences that are listening in.
• 26:50
  Speaker 1: Yeah, it's upbeat, yeah it's got a lot of minor keys, so it's not necessarily a happy tune and there's just by that alone, by the instruments of choice and everything, it's got complexity, as in most things with the 1975 and like one of my favorite bands right now, because you just can't take anything they have at face value.
• 27:09
  Speaker 1: In this song in particular, it sounds like nonoffensive and in reality it's talking about this guy's ex-girlfriend, where somebody was with had this really terrible drug addiction and he goes on and talks about some really, really dark concepts in here, with depression and other things that she goes through, and he just always says back to himself he's like, oh, how I would love to go back to Paris again.
• 27:35
  Speaker 1: It was just an easier time.
• 27:37
  Speaker 1: But the reality is Paris was just a place that they both.
• 27:41
  Speaker 1: They never went to Paris.
• 27:42
  Speaker 1: It was an idea in their mind of someplace they always said they were going to go to together, but things got hard.
• 27:48
  Speaker 1: So he's always says, oh, how I'd love to go back to Paris again.
• 27:51
  Speaker 1: What he's really saying is I want to go back to this easier time and this relationship with this person before things are the way they are with life, and so I thought that was a really fitting band for today's theme.
• 28:04
  Speaker 1: Because you take something.
• 28:06
  Speaker 1: It's interesting.
• 28:07
  Speaker 1: You're like, okay, you passed the sniff test, your music's good, tell me the story.
• 28:10
  Speaker 1: And the more you get into it, the more like, wow, this isn't your typical pop song.
• 28:15
  Speaker 1: And it gets you to recollect on your own story, which, again, good story should put you in that person's shoes and you think about your own life and you think about relationships you've been in and where people that you've like engaged with in the past, like where they know and all of that, and it really gets you to think and for myself, whenever I hear that song, it's easy to put yourself in that nostalgic position and really think about your own life.
• 28:40
  Speaker 1: Which, man, if you can nail that in a song great song in my book.
• 28:46
  Speaker 3: Do you think like I mean all jokes aside do you think that further sell you on the band?
• 28:50
  Speaker 1: Oh yeah, what I love about their music in the most part is if you ever want to just tune out and just play it in the background, whoever you're with, like you can play.
• 29:00
  Speaker 1: I could play that song with my mother-in-law and she wouldn't ask any questions, but then you break it down and you're like, oh okay, like you actually want to think about what's being said.
• 29:09
  Speaker 1: It fits for so much, whereas, like a lot of different genres and a lot of different bands, where you probably it's like a specific setting in life, you can play that with specific friends or whatever else, and do you like?
• 29:23
  Speaker 1: to be challenged when you listen to music.
• 29:26
  Speaker 3: Yeah, I mean, sometimes there's times where it's like I just want to multitask and I just need music to compel me or keep me going or whatever.
• 29:33
  Speaker 3: But it's like certain songs, when I stop and I listen to the lyrics and it like moves me or like gets me emotional or like really even like there's been certain songs in my life, that is, I've heard the song and it totally changed my outlook on a specific topic or subject and so it's like I love that music.
• 29:51
  Speaker 3: Was this tool that was able to do that?
• 29:54
  Speaker 2: So it's like yeah, it's, I guess depends on the instance you yeah, I mean, for me, challenging music meant a lot more to me early in my 20s I would say maybe mid 20s as well but I just started getting more and more into podcasts and other forms of storytelling and I just haven't personally sought out challenging music.
• 30:24
  Speaker 2: I'm open to it.
• 30:24
  Speaker 2: I don't want to be to myself in the matter as far as just hovering the middle on it, but for me, whenever I'm listening to music, it's easiest for me to pick up the, the notes of the instruments, then the drums, then lyrics.
• 30:46
  Speaker 2: Last and I don't think I'm like a lot of people, I think a lot of people are able to pick up more on lyrics.
• 30:54
  Speaker 2: My three-year-old daughter is picking up lyrics left and right.
• 30:59
  Speaker 2: She'll ask questions about it because she doesn't fully understand it, but she's still like listening, you know, and taking it in.
• 31:06
  Speaker 2: So I think some of us are just wired differently with how we receive music and that's the harder for me to end up being challenged, I guess, by music too, as a result.
• 31:17
  Speaker 1: Well, overall, what would we review with this song, in particular with Paris?
• 31:24
  Speaker 1: What's the review?
• 31:25
  Speaker 1: From 1 to a 10?
• 31:26
  Speaker 1: What would you give it?
• 31:27
  Speaker 1: For me, I'm saying an 8.5.
• 31:33
  Speaker 2: I think I'm in a 7 range.
• 31:35
  Speaker 2: Like I like the tones, I like the explanation of the lyrics, because I don't think I got deep enough to understand the entirety of the story, but knowing more now, as far as it's a song about yearning and wishing better for that other person, that makes me appreciate it better.
• 32:03
  Speaker 2: So the story worked in boosting the score Alright, at a minimum.
• 32:11
  Speaker 3: Sorry, I'm critical.
• 32:12
  Speaker 3: I would say probably somewhere between a 5.8 and a 6 for me, because I think it's good enough, but I personally think it's forgettable and I don't think they're breaking any new ground with even the subject matter, even though it's a little bit deeper.
• 32:28
  Speaker 3: So it's like I feel like you could show me that song in two weeks and I'd be like I've never heard this before.
• 32:34
  Speaker 1: So it's like that's why I'd give it a go.
• 32:37
  Speaker 1: That's the car accident talking.
• 32:39
  Speaker 2: That would be on for like school.
• 32:42
  Speaker 2: That would be a failing grade.
• 32:44
  Speaker 2: Should we move to school grades instead?
• 32:49
  Speaker 2: Would you give it a C?
• 32:50
  Speaker 2: Because then you're kind of close to my range as far as it's kind of passing along there, it's not failing the test.
• 32:58
  Speaker 1: But I mean, hey, if you want to say it's a 5.8, that's your call man.
• 33:01
  Speaker 1: We all have our opinions, even if they're wrong.
• 33:07
  Speaker 3: I'm willing to admit.
• 33:08
  Speaker 3: Yeah, they're on tour.
• 33:09
  Speaker 3: I know they're one of the bigger bands.
• 33:11
  Speaker 3: There's a lot of buzz around them, so clearly they connect a lot of people.
• 33:15
  Speaker 3: It's not me.
• 33:18
  Speaker 2: I'm laughing because I love that you were between 5.8 and 6.
• 33:22
  Speaker 2: Like, so arbitrary Like, why not go with like half points?
• 33:26
  Speaker 1: or something instead 5.8361.
• 33:29
  Speaker 2: Yeah, I didn't want to say it all because I didn't want to sound crazy, but I don't know, because it's like does it deserve a 6?
• 33:38
  Speaker 3: But it doesn't deserve to be called a bad song.
• 33:41
  Speaker 3: I don't think it's a bad song, so I want to be clear about that, because it's a great song.
• 33:46
  Speaker 3: Yeah, sure.
• 33:51
  Speaker 1: All right.
• 33:51
  Speaker 1: No, we got to give it hard numbers, though, so I'm saying 8.5.
• 33:54
  Speaker 1: We're going to save these and make a playlist for people to listen to.
• 33:57
  Speaker 1: With new music.
• 33:58
  Speaker 1: That's one of the benefits of listening to the show.
• 34:00
  Speaker 1: You get some news, our thoughts, every week and you get to listen to new music as well when you check out this podcast.
• 34:06
  Speaker 1: So I'm saying 8.5.
• 34:08
  Speaker 1: Grant, what are you saying?
• 34:10
  Speaker 2: Well, now I got to say 6.8.
• 34:11
  Speaker 2: No, I'm just kidding.
• 34:12
  Speaker 2: I said 7 earlier, it's 7.
• 34:14
  Speaker 1: 7.
• 34:15
  Speaker 1: Hard, 7.
• 34:15
  Speaker 1: Mike, are you going to drop down to your 5.8?
• 34:19
  Speaker 3: I'll do 5.5.
• 34:20
  Speaker 3: Make the math easier.
• 34:22
  Speaker 1: You said 5.8 to 6.
• 34:24
  Speaker 1: Now you're dropping Okay.
• 34:29
  Speaker 2: Well, he heard me say 6.8.
• 34:31
  Speaker 2: So he was like I'll throw up.
• 34:32
  Speaker 2: No, I'll go ahead and bring down the score a little bit more.
• 34:35
  Speaker 1: He was like I'm going to make the math easier and round down, but it would have been closer to round up, round down.
• 34:41
  Speaker 3: I don't feel good about the 6.
• 34:44
  Speaker 1: All right, well, fine, so that overall puts us at an average of 7.
• 34:48
  Speaker 1: A 7 out of 10 is where the song Paris Lands for the weekly biz tape hosts.
• 34:53
  Speaker 1: That is this week's episode of the weekly biz tape.
• 34:56
  Speaker 1: If you like what you heard, give us a thumbs up, subscribe on Apple, leave us a nice review and go check out podponycom, where you can find out more information about the weekly biz tape.
• 35:07
  Speaker 1: Otherwise, we look forward to seeing you next week for another topic and another song.
• 35:12
  Speaker 1: See you then.