Welcome to The Weekly Biztape
Have you ever thought about the power of storytelling in marketing? On this inaugural episode of The Weekly Biztape, join Brodrick Lothringer, Grant Kelley, and Mike Stein, as they unravel this fascinating thread, weaving in examples from the likes of Visa's 2008 Olympics campaign to Mastercard's Priceless commercials. Learn about the human instinct for narrative and how it can be harnessed to create a deep connection with customers, particularly in the realm of small businesses.
In the final act of our discussion, we delve into the cornerstone concept of trust in marketing. As we navigate…
The skinny
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