“That’s Too Expensive” Might Not Mean What You Think

Unstoppable Empire: How to Start a Business While Working Full Time · Sep 18, 2026 · 37m

What does a customer really mean when they say, “That’s too expensive”?

In Episode 33 of the Unstoppable Empire Podcast, Dallas breaks down why price objections aren’t always about the number—and why immediately discounting may solve the wrong problem.

You’ll learn the P.R.I.C.E. Check:

Priority → Return → Investment Capacity → Confidence → Explanation

and how to use it to diagnose what may actually be standing between the customer and a decision.

This isn’t about manipulating someone into buying. It’s about listening, understanding the real Wall, and helping the right customer make the right…