Copenhagen +246%. Czechia +18%. Spain Still Number One
Everyone's writing about the "coolcation" this week. The data is more specific than the headlines. 🌡️
→ Mabrian and Data Appeal: demand rising for southern Finland and Vestland in Norway, and for the northern parts of southern countries. Galicia, Trentino-Alto Adige, Normandy, Alsace
→ Hotels.com France: Copenhagen searches up 246% since the first May heatwave. Dublin up 151%
→ Amadeus and UN Tourism: Czechia is Europe's fastest growing booked destination at +18%, Iceland +11%
→ Search growth: Switzerland +36%, Sweden +36%, Ireland +33%, Norway +31%
But the framing going round is wrong.
Spain…
The skinny
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