How to Build a Business in an Industry You Don't Know

and then I did this · Sep 2, 2026 · 39m

He was supposed to become a doctor. Instead, six-time founder Cory Blumenfeld walked away from medicine to build companies in industries he knew nothing about — eventually creating a life by the beach in Mexico while helping business owners reclaim their time.

In this episode, Cory joins LuRae Lumpkin to unpack why execution matters more than having the perfect idea, how to validate a real problem before building anything, why delegation creates room for growth, and how putting yourself out there can lead to opportunities you could never have planned. If you're standing at a personal or…