Going Viral: The Truth About TikTok Success | Emily Harpel + Emma Biermann of Art of Sucre

Marketing Happy Hour · Mar 9, 2023 · 33m

This week, Erica chats with her PR + Marketing consulting clients, Emily Harpel (Founder and CEO) and Emma Biermann (Director of Brand) of TikTok-viral specialty cotton candy brand Art of Sucre, best known for it's edible Glitter Bombs that add sparkle to any beverage.

Here's a peek at what we cover in this episode:

[00:04:30] - Emily shares the brand story behind Art of Sucre, how the business has grown with the help of TikTok, and how it's evolved in the past few years from events to DTC (direct-to-consumer).

[00:07:17] - Emily and Emma peel back the curtain on TikTok virality, their…