Latest / Revenue Rascals | Sales Strategies for Business Growth
42% of B2B Reps Hit Quota – Here’s the Free Fix That Changes Everything
As of early 2026, B2B sales quota attainment is low, with average figures showing that roughly 42% to 46% of reps hit their targets, down from higher averages in previous years.
Michelle Terpstra sits down with Bruno Cignacco, an international business consultant, researcher, university professor, and author with over 30 years of experience. Bruno introduces the concept of the prosperity mindset: a framework for how businesses can generate more sustainable revenue by leading with generosity, gratitude, and genuine human connection. He unpacks why the most counterintuitive business moves often…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.