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11 Top Reasons You Didn’t WIN The Listing (Part 5)

10. You overdid the pre-qualifying and talked yourself out of the listing appointment.

11. You weren’t prepared for any or all of the common objections:

- "I’ve never heard of your brokerage / I’m considering bigger name companies".

- "I’m going to probably list with the: “neighborhood expert / specialist / etc.”

- "I’m considering listing with my friend."

- "I’m also interviewing the agent who sold me the house."

- "I’m not sure I can move since there’s nothing for me to buy."

- "Why do I have comps that you don’t have?"

Secret: ALWAYS research your competition. Who sold them the house? Who…

The skinny

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