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MARKETING MEDICINE SERIES 👨🏼‍⚕️| Legacy Marketing Platforms with Jasper Martens | Episode 2
I don’t know who needs to hear this, but you can definitely get rid of a marketing platform that isn’t serving you anymore.
In this Marketing Medicine episode, I set down with Jasper Martens, CMO at PensionBee, about understanding the problems your team might have with tools. What should you look for in software? Should it include AI capabilities?
Also, what really IS seamless integration and what’s the truth behind it? Jasper tells us his perspective and where he thinks it’s headed.
Iterable is an AI-powered cross-channel marketing platform that brings together real-time customer data and…
The skinny
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